男裝市場：規模、份額、趨勢分析 - 到 2027 年按細分市場、地區、類別劃分的績效和競爭格局

由於匯率疲軟和中國的持續封鎖，預計2022年全球男裝市場規模將增長1.7%，達到5015億美元，預計這將減緩以美元計算的疫情復甦。這是因為它被壓制了。 2022年，線上男裝市場規模將達1,333億美元，佔總支出的26.6%。

2022年至2027年，全球男裝市場預估複合年增長率為4.4%。 預計線上、運動服裝和奢侈品將成為預測期內的強勁細分市場。 預計擁有令人興奮的產品系列和創新全通路體驗的品牌將在全球男裝市場上獲得份額。

本報告調查了全球男裝市場，總結了市場概況、截至 2027 年按通路和地區劃分的表現、競爭狀況以及主要品牌概況。

目錄

• 執行摘要
• 促進因素和抑制因素
• 全球男裝市場主要趨勢
• 各品牌在擁擠的運動服飾市場中尋求新的收入來源
• 適應時尚持續休閒化的正裝陣容
• 街頭服飾製造商需要開發創新產品
• 成功策略
• 到 2027 年全球市場規模
• 截至 2027 年各通路所取得的成就
• 2027 年之前按地區劃分的業績
• 競爭格局：市場佔有率與品牌形象
• 10大品牌：市佔率（2021-2023）
• 贏家與輸家的前景
• 主要品牌：Hugo Boss
• 主要品牌：Levi's
• 主要品牌：Under Armour
• 主要品牌：Jack &Jones
• 主要品牌：Carhartt & Superdry
• 特色品牌

附錄

• 調查方法
• 聯絡我們

Abstract

The report includes analysis, brands, and trends associated with menswear in the Global Menswear Market to 2027 and the current issue

The global menswear market grew by 1.7% to reach $501.5bn in 2022, as weak exchange rates and persistent China lockdowns subdued the rebound from the pandemic in dollar terms. The online menswear market reached $133.3bn in 2022, accounting for 26.6% of total spend, as consumers remain more invested in the channel following the uptake during the pandemic.

Scope

• Global menswear market to grow at a CAGR of 4.4% between 2022 and 2027 as consumer confidence takes time to rebuild following inflationary pressures
• Online, sportswear and luxury to be outperforming segments in the forecast period
• Brands with inspiring product ranges and innovative omnichannel experiences win share within the global menswear market

Reasons to Buy

• Gain a comprehensive view of the menswear market and forecasts to 2027
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of current events on the apparel market
• Investigate current and forecast trends in menswear categories to identify the opportunities offering the most potential
• Understand who the main competitors are in the category and their price positioning

Table of Contents

Table of Contents

• Executive Summary
• Drivers & Inhibitors
• Key Trends in the Global Menswear Market
• Brands seek new revenue streams within the crowded sportswear market
• Formalwear ranges adapt to the continued casualization of fashion
• Streetwear players must create innovative product to stand out
• Strategies for Success
• Global Market Size to 2027
• Channel Performance to 2027
• Regional Performance to 2027
• Competitive Landscape: Market Shares & Brand Profiles
• Top 10 Brands: Market Shares 2021-2023
• Winners & Losers Outlook
• Brands in Focus: Hugo Boss
• Brands in Focus: Levi's
• Brands in Focus: Under Armour
• Brands in Focus: Jack & Jones
• Brands in Focus: Carhartt & Superdry
• Brands to Watch

Appendix

• Methodology
• Contact us