全球男裝市場規模、佔有率、成長分析、按產品類型、分銷管道 - 產業預測，2024-2031 年

Global Men's Wear Market Size, Share, Growth Analysis, By Product type(Clothing/Apparel, Accessories), By Distribution channel(Online and offline) - Industry Forecast 2024-2031

出版日期: 2024年04月25日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球男裝市場規模為4,657.9億美元，預測期間（2024-2031年）年複合成長率為3.1%，從2023年的4,802.3億美元成長至6,130.8億美元。

男裝通常採用中性顏色的耐用布料製成，並且比女性服飾具有更精緻的裝飾。範圍很廣，包括運動服、冬裝、睡衣、休閒服、正裝、民族服飾等。該行業的最新趨勢是對獨特且剪裁精良的服裝的需求不斷成長。隨著男性時尚意識的增強和對整裝儀容的關注，全球對男裝的需求不斷增加。此外，電子商務行業的顯著成長和購買力的增強導致男性在服飾上進行了更多投資。因此，他們轉向提供便利、節省時間和廣泛選擇的網路購物平台。此外，隨著人們對環境問題的認知不斷增強，一些知名品牌推出由有機材料製成的環保服飾，並避免使用可能導致皮膚敏感的合成纖維。此外，Ralph Lauren、Burberry和Armani等許多奢侈品牌透過設立專門的男裝部門來擴大其產品線。其他市場成長要素包括社群媒體影響力的增強以及製造商採取的積極行銷策略，例如名人代言、季節性銷售和促銷折扣。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東、非洲地區

競爭格局

前5名企業比較
主要企業市場定位（2023年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2023年）

主要企業簡介

H&M
Zara（Inditex）
Nike
Adidas
Uniqlo
Levi Strauss & Co.
Gap Inc.
PVH Corp.（Calvin Klein, Tommy Hilfiger）
Ralph Lauren
Hugo Boss
Burberry
Giorgio Armani
Lululemon Athletica
Under Armour
Puma
Kering Group（Gucci, Saint Laurent）
Fast Retailing（J Brand, Theory, Comptoir des Cotonniers）
LVMH（Louis Vuitton, Dior, Kenzo）
Richemont（Cartier, Dunhill, Montblanc）
Michael Kors Holdings.
In2021, With the launch of its "Athleticz" collection, which caters to those who enjoy physical activity and exercise, the Zara brand is hoping to live up to its promises the realm of fitness.
In2021, Aditya Birla Group partnered with the designer to launch a men's ready-to-wear line. The new brand launched on social media, including Facebook.
In2021, Nike Inc. acquired RTFKT, a digital creator of virtual sneakers, collectibles, and accessories. The move builds upon Nike's goal to expand its influence in the metaverse via virtual sneakers.

簡介目錄

Product Code: SQMIG25K2063

Global men's wear market size was valued at USD 465.79 billion in 2022 and is poised to grow from USD 480.23 billion in 2023 to USD 613.08 billion by 2031, at a CAGR of 3.1% during the forecast period (2024-2031).

Men's clothing typically consists of sturdy fabrics in neutral tones, featuring subtle adornments compared to women's attire. It spans a broad spectrum, encompassing sportswear, winter attire, sleepwear, casual wear, formal wear, and ethnic garments. A recent trend in the industry is the increasing demand for personalized and tailored garments. As men become more fashion-conscious and place greater emphasis on personal appearance, the global demand for men's clothing is on the rise. Additionally, the significant growth of the e-commerce sector and increased purchasing power have led men to invest more in clothing. This has prompted them to turn to online shopping platforms for the convenience, time-saving benefits, and extensive options they offer. Moreover, with the growing awareness of environmental issues, several leading brands have introduced eco-friendly clothing made from organic materials, avoiding synthetic fabrics that can cause skin sensitivities. Furthermore, many high-end brands such as Ralph Lauren, Burberry, and Armani are expanding their product lines by launching specialized sections for menswear. Other factors contributing to market growth include the increasing influence of social media and aggressive marketing strategies employed by manufacturers, including celebrity endorsements, seasonal sales, and promotional discounts.

Top-down and bottom-up approaches were used to estimate and validate the size of the global men's wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Wear Market Segmental Analysis

Men's wear market has been segmented based on product type, distribution channel, and region. By product type, the market is segmented into clothing/apparel, accessories, and footwear. By distribution channel, the market is segmented into offline and online. By region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and MEA.

Drivers of the Global Men's Wear Market

In the upcoming years, the apparel market is expected to benefit from the increasing adoption of social media. Influencers and fashion icons on various social media platforms play a crucial role in informing users about the latest trends and aspects of fashion through their social feeds. Consequently, users are prompted to make purchases directly through social media platforms. In 2020, Instagram, an American social networking service, introduced a new feature within its app that allows creators to sell products directly. This functionality enables influencers to engage with customers and promote their products directly on the app. The favorable impact of these integrated product offerings and the expanding influence of social media are expected to contribute positively to the growth of the global men's apparel market.

Restraints in the Global Men's Wear Market

To bolster their domestic economies, various industrialized and developing nations are imposing restrictions on free trade. For instance, the US administration has taken measures such as renegotiating NAFTA and imposing higher tariffs on goods from China, signaling a shift towards protectionism. These actions could potentially escalate trade tensions and counteract the current trend of increasing global free trade. If trade barriers continue to rise, import costs could increase by 10% and exports could decline by 15% between 2016 and 2020. Such developments could significantly impact the growth of the men's market, which relies on the efficient and cost-effective movement of goods across borders.

Market Trends of the Global Men's Wear Market

According to a Forbes article titled "The Emergence of The New Male Power Shopper," men have exhibited a newfound enthusiasm for shopping, surpassing female consumers both online and offline. The millennial generation has rejected traditional stereotypes, with both hedonistic and utilitarian shoppers representing a significant portion of this demographic. The rise of e-commerce has played a pivotal role in driving this trend, alongside the increasing purchasing power of men worldwide. Consequently, businesses are now prioritizing male consumers when designing and marketing their products. Recognizing this shift, brands like Untuckit, Lululemon, Gap, and Bonobos have tailored their offerings to cater to male consumers. Additionally, the influence of celebrities across various media platforms, including movies, television, news, magazines, posters, and talk shows, significantly impacts fashion trends and dressing habits. Celebrities not only set trends but also shape fashion preferences by showcasing the latest styles.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Men's Wear Market by Product type

Market Overview
Clothing/Apparel
Accessories
and Footwear

Global Men's Wear Market by Distribution channel

Market Overview
Online and offline

Global Men's Wear Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

H&M
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zara (Inditex)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nike
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Uniqlo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Levi Strauss & Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Gap Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PVH Corp. (Calvin Klein, Tommy Hilfiger)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ralph Lauren
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hugo Boss
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Burberry
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Giorgio Armani
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lululemon Athletica
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Puma
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kering Group (Gucci, Saint Laurent)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fast Retailing (J Brand, Theory, Comptoir des Cotonniers)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH (Louis Vuitton, Dior, Kenzo)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Richemont (Cartier, Dunhill, Montblanc)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michael Kors Holdings.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
In 2021, With the launch of its "Athleticz" collection, which caters to those who enjoy physical activity and exercise, the Zara brand is hoping to live up to its promises the realm of fitness.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
In 2021, Aditya Birla Group partnered with the designer to launch a men's ready-to-wear line. The new brand launched on social media, including Facebook.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
In 2021, Nike Inc. acquired RTFKT, a digital creator of virtual sneakers, collectibles, and accessories. The move builds upon Nike's goal to expand its influence in the metaverse via virtual sneakers.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments