男士外套和夾克市場報告：2031 年趨勢、預測和競爭分析

全球男士外套和夾克市場的未來前景光明，線上和線下市場都存在機會。預計到 2031 年全球男士外套和夾克市場規模將達到 653 億美元，2025 年至 2031 年的複合年成長率為 4.6%。該市場的主要促進因素是企業文化的接受度不斷提高、由於環境因素變化而對物理保護的需求不斷增加以及購買力和人均收入的提高。

• Lucintel 預測，在紡織品類別中，聚酯纖維將在預測期內實現最高成長，因為它是一種更實惠且更耐用的材料。
• 在分銷通路類別中，由於線下門市可以買到各種各樣的男裝，因此線下可能繼續成為主要細分市場。
• 根據地區分類，預計歐洲將在預測期內實現最高成長，這得益於英國、法國和德國等已開發國家對男士服裝（如外套和夾克）的需求不斷增加。

男士外套和夾克市場的策略性成長機會

受消費者偏好和技術進步的推動，男士外套和夾克市場提供了各種策略成長機會。這個競爭激烈的市場為每個品牌提供了成長空間，並讓其充分利用現有機會。

• 擴展到新興市場：擴展到新興市場為尋求接觸新消費者群體的品牌提供了機會。由於可支配收入的增加和時尚意識的增強，東南亞和拉丁美洲等地區預計將見證顯著的市場滲透和成長。
• 高科技紡織品的開發：開發具有濕度和溫度控制的高科技性能紡織布料可以吸引高階技術消費者。這些纖維也透過增加市場價值提供了競爭優勢。
• 注重永續生產：採用環保生產方法可增加具有環保意識的客戶的銷售。專注於採購和使用永續材料的公司將能夠在滿足全球需求的同時提高其市場地位。
• 客製化和個人化：透過讓消費者修改或個人化產品，品牌可以滿足他們的需求。這將使顧客獲得更滿意的購物體驗，從而提高忠誠度並瞄準客自訂外套市場。
• 利用電子商務管道：擴大您的線上商務能力並投資線上銷售將使您的品牌更具知名度和可近性。隨著線上採購系統的不斷發展，現在可以覆蓋更大的市場並增加銷售。

這一成長不僅將促進男士大衣和夾克的銷售，還將帶動市場品牌的延伸、創新和消費者的互動。抓住這些機會的公司將在快速變化的競爭環境中佔據最佳優勢並取得成功。

男士外套和夾克市場的促進因素和挑戰

男士外套和夾克行業的特點是存在多種市場促進因素和挑戰，包括技術、不斷變化的消費者偏好和市場經濟。如果您希望在市場中運作和發展，了解這些動態非常重要。

推動男士外套和夾克市場發展的因素有：

• 技術變革：技術變革：織物成分、保暖合成隔熱材料經驗和長袍等新技術是該行業的主要驅動力。這些發展提高了外套和夾克的有效性並吸引了注重技術的顧客。
• 消費者對永續性的需求不斷增加：消費者對環境健康的關注促使品牌提供環保產品。然而，此類環保產品和製程在市場上是最受需求的。
• 時尚趨勢日益多樣化：時尚趨勢的不斷改進和對替代時尚外套的需求不斷成長正在推動市場的成長。引領潮流的品牌可能會研究和開發新產品來吸引消費者的興趣。
• 電子商務的興起：電子商務的成長帶動了消費者購買力的快速提升，確保了市場的成長。網路正在成為人們購買大衣和夾克的流行替代媒介。
• 新興經濟體的可支配收入不斷增加：新興經濟體的平均收入率不斷上升和生活水準不斷提高，對奢華、昂貴和高品質外套的需求不斷增加。這種經濟發展為上述品牌擴大市場範圍創造了新的途徑。

男士大衣和夾克市場面臨的挑戰是：

• 生產成本高：生產專業零件和引入高科技功能通常成本非常高。生產優質產品的成本往往超過實施成本效益措施所需的收入。
• 市場競爭日益激烈：市場競爭激烈，許多參與者提供類似的產品。提供多種風格、技術和環保的傳統產品非常重要。
• 資源限制：從海外購買也會為消費者帶來可用性問題和成本問題，通常是由於供應鏈問題造成的。公司需要針對供應鏈限制進行規劃，以防止產品延遲並確保按時交貨。
• 消費者感知：對價值和品質的定性和定量感知是推動購買決策的因素。為了培養品牌忠誠度，製造商必須提供耐用且高效的解決方案。
• 法規遵循：勞資關係中存在多種類型的履約義務，以及許多被視為監管要求的規則，例如環境法規。實現合規不僅需要資本投入，還需要不斷的努力。

由於技術創新、消費者對環境永續性的需求不斷增加、時尚、電子商務和經濟成長的成長，男士外套和夾克市場目前正在擴大。然而，要想在市場上取得成功，他們需要克服生產成本挑戰、來自其他參與者的競爭、供應鏈中斷、消費者對產品的看法以及法規遵循等障礙。

目錄

第1章執行摘要

2. 全球男士外套與外套市場動態

• 簡介、背景和分類
• 供應鏈
• 產業促進因素與挑戰

第 3 章 2019 年至 2031 年的市場趨勢與預測分析

• 宏觀經濟趨勢（2019-2024）與預測（2025-2031）
• 全球男士外套和夾克市場趨勢（2019-2024 年）和預測（2025-2031 年）
• 男士外套和夾克市場（按布料分類）
  • 棉布
  • 聚酯纖維
  • 纖維素
  • 其他
• 全球男士外套和夾克市場按分銷管道分類
  • 離線
  • 線上

第 4 章 2019 年至 2031 年各地區的市場趨勢與預測分析

• 男士外套和夾克市場（按地區）
• 北美男士外套和夾克市場
• 歐洲男士外套和夾克市場
• 亞太地區男士外套及外套市場
• 其他地區男士外套及外套市場

第5章 競爭分析

• 產品系列分析
• 營運整合
• 波特五力分析

第6章 成長機會與策略分析

• 成長機會分析
  • 全球男士外套和夾克市場成長機會、纖維、
  • 全球男士外套和夾克市場按分銷管道分類的成長機會
  • 全球男士外套和夾克市場成長機會（按地區分類）
• 全球男士外套和夾克市場的新趨勢
• 戰略分析
  • 新產品開發
  • 全球男士外套和夾克市場產能擴張
  • 全球男士外套和夾克市場的合併、收購和合資企業
  • 認證和許可

第7章主要企業公司簡介

• Dior
• H&M
• CHANEL
• Guccio Gucci
• PRADA
• Burberry Group
• Giorgio Armani
• Dolce & Gabbana
• Gianni Versace
• Louis Vuitton

The future of the global men's coat & jacket market looks promising with opportunities in the offline and online markets. The global men's coat & jacket market is expected to reach an estimated $65.3 billion by 2031 with a CAGR of 4.6% from 2025 to 2031. The major drivers for this market are the increasing acceptance of corporate culture, the growing need to shield the body from changing environmental factors, and the rising purchasing power and per capita income.

• Lucintel forecasts that, within the fiber category, the polyester segment is expected to witness the highest growth over the forecast period because it is a more affordable and long-lasting material.
• Within the distribution channel category, offline will remain a larger segment due to the availability of a wide selection of men's clothing under one roof.
• In terms of regions, Europe is expected to witness the highest growth over the forecast period due to increasing demand from industrialized countries like the U.K., France, and Germany for men's clothing items like coats and jackets.

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Emerging Trends in the Men's Coat & Jacket Market

The men's coat and jacket market is undergoing significant changes, with a succession of new trends emerging. These trends resonate with shifts in the market, technology, and the environment and are defining the future of outerwear fashion for men.

• Sustainable Materials: Sustainable materials are increasingly being used, including recycled non-woven and organic fibers. Companies are embracing these materials in order to respond to the needs of the customers for green goods and to help in conservation.
• Smart Fabrics: There is rising popularity for the incorporation of smart fabrics that have temperature control and processual hydration features. These materials meet the needs of the current consumers who require both styles and comfort in their dressing.
• Versatile Designs: One of the more noticeable trends is that versatility is being designed into coats and jackets for a variety of applications and temperatures. This enhances the garments' handle, as it makes it possible for them to be adapted to different environments.
• Technological Innovations: Technological improvements in materials have led to advances in features like insulation and water-resistant coatings of coats and jackets. These innovations enhance users' defense against weather and increase longevity.
• Customizable Options: Registers personalization of the clothing with the customers edging up as well there's a perfect fit for the customers. The market is getting unique outerwear that satisfies the tastes and preferences of the users.

These developments are transforming the men's coat & jacket market by fostering enhancements in their material, design, and purpose. As sustainability, technology, as well as customization, become more available, they shape the preferences of the consumers and force the brands to change.

Recent Developments in the Men's Coat & Jacket Market

The recent changes in the target men's coat & jacket market feature improvements in areas of design, technology as well as metabolism. Changes in the market are therefore seen and affecting production as well as consumption patterns.

• Introduction of Smart Jackets: There is an increase in the number of smart jackets that contain technologies for heating or connecting with devices. Such innovations are not just aimed at improving the comfort of wearing the jackets but also add functionality to the clothes for the customers who are 'cheap tech' and place the brand at the forefront of fashion clinics.
• Growth in Sustainable Fashion: The utilization of recycled materials and organic production standards is being practiced by an increasing number of brands. This change responds to the consumer's changing attitudes towards fashion toward a more socially responsible one and is contributing to effecting change in the industry.
• Expansion of Modular Designs: Modular designs that facilitate user modifications and adjustments to different seasons are becoming more popular. Modular designs are enhancing the functions of coats and jackets making them less boring and appealing to more people.
• Advancements in Fabric Technology: The availability of technologically enhanced types of fabrics that have high weather and thermal insulating properties is a growing trend in the industry. Such advancements in technologies offer better efficiency and quality of outerwear in meeting the expectations of such consumers.
• Rise of Direct-to-Consumer Models: On the other hand, a good number of industries are working towards a direct-to-customer business model which will enable them to offer a unique and personalized shopping experience that will not make them rely on other foreign businesses. This strategy helps in establishing a proper brand and customer relationship.

These key developments are changing the men's coat & jacket market by integrating new technologies, focusing on sustainable development, and increasing the level of consumer interaction. They are impacting the future of the upper garment in the fashion world, as well as the growth of the sector.

Strategic Growth Opportunities for Men's Coat & Jacket Market

The men's coat & jacket market provides various strategic growth opportunities that are fueled by the changing tastes of consumers and technological improvements. This segment in competition provides room for the brands to grow and make the most of the available opportunities.

• Expansion into Emerging Markets: Expansion into emerging markets poses an opportunity for brands searching for new consumer bases. Due to increased disposable incomes and improved fashion consciousness, there could be significant penetration and growth of the market in regions like Southeast Asia and Latin America.
• Development of High-Tech Fabrics: Developing hi-tech high-performance textile fabrics that control moisture and temperature can attract high-end technological consumers. These fabrics also offer a competitive advantage by providing additional value in the market.
• Focus on Sustainable Production: Adopting environmentally friendly practices will increase sales from customers who are conscious of green concepts. Companies that focus on sourcing and using sustainable materials can improve their market position as they will be responding to global demands.
• Customization and Personalization: Allowing the consumers to make changes to the products and have them made solely for them helps the brand to address the needs of the consumers. This way customers are more satisfied with their purchase, in turn increasing their loyalty and targeting the market for custom outerwear.
• The Use of E-Commerce Channels: Enlarging online commerce capabilities and the funds allocated to selling over the net allows the brand to be more visible and more available. As the development of the online purchasing system has increased, this has made it possible to reach out to a larger market and increase sales.

This growth not only leads to more men's coat & jacket sales but also brand expansion, innovation, and consumer interaction in the market. Companies that leverage these opportunities will be in the best possible situation to thrive in a very fast-changing and competitive environment.

Men's Coat & Jacket Market Driver and Challenges

The men's coat & jacket industry is characterized by the presence of several drivers and challenges such as the purposing technologies, shifts in consumer tastes, and the market economy. These dynamics are important to understand when attempting to operate in the market and grow.

The factors responsible for driving the men's coat & jacket market include:

• Changes in Technology: Emerging technologies in fabric composition, experiencing warm synthetic insulation, and robes have been the key drivers of the industry. These developments increase the effectiveness of coats and jackets and include those customers who are interested in technology.
• Increasing Sustainability Demand from Consumers: Consumers' concerns regarding the health of the environment are resulting in brands offering eco-friendly products. Such environmentally friendly products and processes are, however, the most sought-after in the market.
• Promoting Diversity in Fashion Trends: Continuous enhancement in fashion trends and the increasing need for alternative fashionable outerwear are propelling the market growth. Trendy and cutting-edge brands will most likely research and develop new products in order to capture consumers' attention.
• Increase in Popularity of E-Commerce: The growth of e-commerce is ensuring growth in this market by enhancing consumer voltage quickly. The internet is emerging as a popular alternative medium where people are increasingly buying coats and jackets.
• Increase in Disposable Income in Emerging Economies: Better average income rates and better living in emerging economies increase the demand for luxurious, expensive, and quality outerwear. This economic development creates new avenues for the aforementioned brands to broaden their market scope.

Challenges in the men's coat & jacket market are:

• High Production Expenses: Professional-grade components' production and introduction of high-tech features are often extremely costly. The expense of producing well-made goods often exceeds the income required by implementing cost-effective measures.
• High Competition in the Market: The competitive side of the market is advanced in that many players are offering similar products. Offering conventional products with diverse styles, technology, and eco-friendliness is important.
• Resource Constraints: Buying from foreign countries may also create consumer availability issues as well as cost issues because of supply chain issues in general. Companies should prepare for supply chain limitations to prevent delays and ensure goods are delivered on time.
• Consumer Perceptions: Both qualitative and quantitative perceptions of value and quality can assist in deciding whether to make a purchase or not. In order to foster brand loyalty, manufacturers need to provide solutions related to durability and performance.
• Regulatory Compliance: There are many types of performance obligations pertaining to industrial relations and many rules that could be characterized as regulatory requirements such as environmental regulations. Achieving compliance requires constant efforts as well as the injection of capital.

The men's coat & jacket market is currently expanding due to technological change, growing consumer demand for environmental sustainability, fashion, growth of e-commerce, and economic growth, among others. Nevertheless, barriers such as production cost challenges, competition from other players, supply chain disruption, consumer perception of the product, and regulatory compliance should be resolved in order to gain market success.

List of Men's Coat & Jacket Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies men's coat & jacket companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the men's coat & jacket companies profiled in this report include-

• Dior
• H&M
• CHANEL
• Guccio Gucci
• PRADA
• Burberry Group
• Giorgio Armani
• Dolce & Gabbana
• Gianni Versace
• Louis Vuitton

Men's Coat & Jacket by Segment

The study includes a forecast for the global men's coat & jacket market by fiber, distribution channel, and region.

Men's Coat & Jacket Market by Fiber [Analysis by Value from 2019 to 2031]:

• Cotton
• Polyester
• Cellulosic
• Others

Men's Coat & Jacket Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Offline
• Online

Men's Coat & Jacket Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Men's Coat & Jacket Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are highlights of recent developments by major men's coat & jacket producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The United States proves no exception in the market with an increase of multifunctional overcoats and outerwear including smart fabrics and climate control elements. Sustainable materials are also flourishing as consumers become more and more concerned about the environment thereby placing pressure on brands to change how they do their production and come up with unique designs.
• China: In the Chinese market, the emphasis is now on cross-cultural fashions. The figure is that there is a growing market for technical fabrics that are both easy to wear and perform well. Young talents among local designers are getting more and more creative with materials and patterns as they consider both the outside and the domestic market.
• Germany: When it comes to commercial benchmarks in men's outerwear with creative usage of technology, Germany leads the market. Devices such as advanced insulation and evaporation management and super moisture-absorbing fabrics are becoming pretty common. German marketers are similarly embracing eco-friendliness as the increasing use of reclaimed and biological sources of raw materials is noticed.

Features of the Global Men's Coat & Jacket Market

Market Size Estimates: Men's coat & jacket market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Men's coat & jacket market size by fiber, distribution channel, and region in terms of value ($B).

Regional Analysis: Men's coat & jacket market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different fiber, distribution channel, and regions for the men's coat & jacket market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the men's coat & jacket market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the men's coat & jacket market by fiber (cotton, polyester, cellulosic, and others), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Men's Coat & Jacket Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Men's Coat & Jacket Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Men's Coat & Jacket Market by Fiber
  • 3.3.1: Cotton
  • 3.3.2: Polyester
  • 3.3.3: Cellulosic
  • 3.3.4: Others
• 3.4: Global Men's Coat & Jacket Market by Distribution Channel
  • 3.4.1: Offline
  • 3.4.2: Online

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Men's Coat & Jacket Market by Region
• 4.2: North American Men's Coat & Jacket Market
  • 4.2.1: North American Market by Fiber: Cotton, Polyester, Cellulosic, and Others
  • 4.2.2: North American Market by Distribution Channel: Offline and Online
• 4.3: European Men's Coat & Jacket Market
  • 4.3.1: European Market by Fiber: Cotton, Polyester, Cellulosic, and Others
  • 4.3.2: European Market by Distribution Channel: Offline and Online
• 4.4: APAC Men's Coat & Jacket Market
  • 4.4.1: APAC Market by Fiber: Cotton, Polyester, Cellulosic, and Others
  • 4.4.2: APAC Market by Distribution Channel: Offline and Online
• 4.5: ROW Men's Coat & Jacket Market
  • 4.5.1: ROW Market by Fiber: Cotton, Polyester, Cellulosic, and Others
  • 4.5.2: ROW Market by Distribution Channel: Offline and Online

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Men's Coat & Jacket Market by Fiber
  • 6.1.2: Growth Opportunities for the Global Men's Coat & Jacket Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Men's Coat & Jacket Market by Region
• 6.2: Emerging Trends in the Global Men's Coat & Jacket Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Men's Coat & Jacket Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Men's Coat & Jacket Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Dior
• 7.2: H&M
• 7.3: CHANEL
• 7.4: Guccio Gucci
• 7.5: PRADA
• 7.6: Burberry Group
• 7.7: Giorgio Armani
• 7.8: Dolce & Gabbana
• 7.9: Gianni Versace
• 7.10: Louis Vuitton