男裝市場規模、佔有率及成長分析（依產品、男裝季、通路及地區）－2025-2032 年產業預測

預計2023年男裝市場規模將達到5,820億美元，從2024年的6198.3億美元成長到2032年的1,2,582億美元，預測期間（2025-2032年）的複合年成長率為6.5%。

由於向訂製服裝的轉變，男裝市場正在經歷顯著成長，反映出男性時尚意識的增強。結構化、耐用的布料、中性色彩和精緻的裝飾是該行業的特點，包括運動服、冬季​​服裝、休閒服、正裝和傳統服裝。電子商務蓬勃發展，讓男性可以輕鬆地在網上購物。此外，環保意識正在影響消費者的選擇，許多品牌推出了由有機材料製成的環保服裝。拉爾夫·勞倫、巴寶莉和阿瑪尼等主要高階品牌正在擴大其男裝陣容，而社交媒體影響力、名流代言和促銷銷售等積極的行銷策略正在推動市場成長。總體而言，這些趨勢顯示男裝產業正在發生動態變化。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究分析
• 客戶和購買標準分析
• 供應鏈分析

男裝市場規模：依產品及複合年成長率（2025-2032）

• 市場概覽
• 服飾
  • 褲子
  • 丹寧布料
  • 襯衫和T卹
  • 傳統服飾
  • 其他
• 配件
• 鞋類

男裝市場規模：依季節及複合年成長率（2025-2032）

• 市場概覽
• 夏季服裝
• 冬天
• 四季皆宜的服裝

男裝市場規模（依分銷通路分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 超級市場和大賣場
• 限量店
• 多品牌零售商
• 網路商店
• 其他

男裝市場規模：依地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• H&M（Sweden）
• Zara（Inditex）（Spain）
• Nike（United States）
• Adidas（Germany）
• Uniqlo（Japan）
• Levi Strauss & Co.（United States）
• Gap Inc.（United States）
• PVH Corp.（Calvin Klein, Tommy Hilfiger）（United States）
• Ralph Lauren（United States）
• Burberry（United Kingdom）
• Giorgio Armani（Italy）
• Lululemon Athletica（Canada）
• Under Armour（United States）
• Puma（Germany）
• Kering Group（Gucci, Saint Laurent）（France）
• Fast Retailing（J Brand, Theory, Comptoir des Cotonniers）（Japan）
• LVMH（Louis Vuitton, Dior, Kenzo）（France）
• Richemont（Cartier, Dunhill, Montblanc）（Switzerland）
• Michael Kors Holdings（United States）

結論和建議

Men's Wear Market size was valued at USD 582.0 billion in 2023 and is poised to grow from USD 619.83 billion in 2024 to USD 1025.82 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The menswear market is experiencing significant growth driven by a shift towards customization and tailored clothing, reflecting an increasing fashion consciousness among men. Structured and durable fabrics, along with neutral colors and subtle embellishments, characterize this segment, which encompasses sportswear, winter wear, casuals, formals, and ethnic options. E-commerce is booming, enabling men to shop conveniently online, with rising disposable incomes prompting greater spending on apparel. Additionally, eco-consciousness is shaping consumer choices, with many brands introducing eco-friendly clothing made from organic materials. Leading premium brands such as Ralph Lauren, Burberry, and Armani are expanding their menswear offerings, while aggressive marketing strategies-including social media influence, celebrity endorsements, and promotional sales-bolster market growth. Overall, these trends signify a dynamic shift in the menswear landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Wear Market Segments Analysis

Global Men's Wear Market is segmented by Product, Menswear Season, Distribution Channel and region. Based on Product, the market is segmented into Clothing/Apparel, Accessories and Footwear. Based on Menswear Season, the market is segmented into Summer Wear, Winter Wear and All-Season Wear. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Exclusive Stores, Multi-Brand Retail Outlets, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Wear Market

In the coming years, the men's wear market is expected to see significant growth driven by the increasing adoption of social media. Influencers and fashion icons leverage their social media presence to showcase the latest trends, directly impacting consumer purchasing decisions. Platforms like Instagram have enhanced this dynamic by introducing features that allow creators to sell products directly through the app, facilitating a seamless shopping experience. As influencers connect with their audience and promote various products, the men's wear sector stands to benefit from this new wave of integrated marketing strategies. Overall, social media's evolution will play a key role in shaping the future of the global men's wear market.

Restraints in the Men's Wear Market

The Men's Wear market faces significant challenges due to increasing restrictions on free trade. Various industrialized and developing countries are imposing trade limitations to boost their domestic economies. The US, for instance, has adopted a protectionist stance by renegotiating NAFTA and increasing tariffs on goods produced in China. These changes could potentially escalate into broader trade conflicts, reversing the momentum toward global free trade. Such trade barriers, projected to raise import costs by 10% and decrease exports by 15% between 2016 and 2020, could hinder the men's apparel market, which heavily relies on the efficient and cost-effective international movement of goods.

Market Trends of the Men's Wear Market

The Men's Wear market is experiencing a notable shift as men increasingly assume the role of primary consumers, outpacing women in shopping enthusiasm both online and offline. This trend, highlighted in Forbes' analysis of the "New Male Power Shopper," underscores a departure from traditional stereotypes, with millennials leading the charge as both hedonistic and utilitarian purchasers. The rise of e-commerce is pivotal, amplifying access and convenience. Additionally, the growing global purchasing power of men prompts brands like Untuckit, Lululemon, Gap, and Bonobos to tailor their offerings directly to male consumers. Celebrity influence further drives fashion trends, solidifying Men's Wear as a dynamic and evolving sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis
• Supply Chain Analysis

Global Men's Wear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Clothing/Apparel
  • Trousers
  • Denims
  • Shirts & T-shirts
  • Ethnic Wear
  • Others
• Accessories
• Footwear

Global Men's Wear Market Size by Menswear Season & CAGR (2025-2032)

• Market Overview
• Summer Wear
• Winter Wear
• All-Season Wear

Global Men's Wear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

Global Men's Wear Market Size & CAGR (2025-2032)

• North America (Product, Menswear Season, Distribution Channel)
  • US
  • Canada
• Europe (Product, Menswear Season, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Menswear Season, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Menswear Season, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Menswear Season, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zara (Inditex) (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqlo (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levi Strauss & Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (Calvin Klein, Tommy Hilfiger) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Giorgio Armani (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering Group (Gucci, Saint Laurent) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing (J Brand, Theory, Comptoir des Cotonniers) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (Louis Vuitton, Dior, Kenzo) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richemont (Cartier, Dunhill, Montblanc) (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michael Kors Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations