全球個人衛生用品市場分析及預測（至2028年）

預計2023年全球個人衛生產業市場規模將達638億美元，2028年將達782億美元，2023年至2028年複合年增長率為4.2%。 2023 年最大的地區是美洲，價值份額為 41.5%，其次是亞太地區，佔 27.8%。 2023年，肥皂將成為最大的類別，佔全球銷售額的35.8%，緊隨其後的是止汗劑和除臭劑，佔35.5%。 在所有類別中，預計 2023 年至 2028 年止汗劑和除臭劑的價值複合年增長率最快，達到 4.7%。

消費者對健康和保健的興趣日益濃厚，對個人衛生產品中天然和植物成分的需求也隨之增加。 消費者正在尋找無毒成分，並避免使用有害化學物質，如對羥基苯甲酸酯、月桂醇聚醚硫酸鈉和硫酸鹽。 這促使製造商推出使用天然和安全成分的個人衛生產品。 消費者越來越多地選擇提供清晰資訊的產品。 因此，品牌致力於加強包裝標籤上的溝通，以提高產品使用的安全性。

本報告考察了全球個人衛生用品市場，並提供了每個地區的市場規模、成長動力、最新趨勢和未來限制因素等資訊。

目錄

• 執行摘要
• 部門概覽
• 現況與未來展望
• 全球個人衛生產業概況 - 成長因素、最新發展和未來限制因素有哪些
• 該地區個人衛生概況 - 成長因素、最新發展和未來限制因素有哪些
• 全球個人衛生領域的主要挑戰
• C&T 金額份額模式的變化
• 整個C&T產業貨幣消費水準變化（2023-2028年）
• 消費模式改變的原因
• 確定具有高潛力的國家：按區域
• 根據風險報酬分析對 10 個國家進行分析（市場評估、經濟發展、社會人口因素、治理指標、技術基礎設施）
• 國家/地區詳細信息
• 高潛力國家分析
• 未來展望
• 競爭環境
• 主要公司（數量）- 全球
• 主要公司和品牌的份額分析 - 世界
• 主要公司和品牌的份額分析：按地區
• 競爭格局 - 市場分析
• 自有品牌市佔率
• 自有品牌份額分析：按地區劃分
• 自有品牌份額分析：依類別
• 主要分銷管道
• 主要通路的份額 - 全球/區域層面
• 主要包裝格式
• 成長分析：主要包裝材料（依包裝類型）
• 成長分析：依封閉類型和主要外部類型
• 主要行業指標
• 世界專利申請
• 世界就業分析
• 世界貿易

附錄

Global Personal Hygiene Market Analysis and Forecast to 2028

The global personal hygiene sector was valued at $63.8 billion in 2023 and is forecast to record a CAGR of 4.2% during 2023-28, to reach $78.2 billion in 2028. The Americas represented the largest region in the sector in 2023, with a value share of 41.5%, followed by Asia-Pacific with 27.8%. In 2023, soap was the largest category, accounting for 35.8% of overall global value sales, closely followed by anti-perspirants & deodorants at 35.5%. Among all the categories, anti-perspirants & deodorants is set to record the fastest value CAGR during 2023-28, at 4.7%.

Provides an overview of current personal hygiene scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Due to growing health and wellness concerns among consumers, there has been an increase in demand for natural and plant-based ingredients in personal hygiene products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. This has led manufacturers to formulate personal hygiene products using naturally sourced and safe ingredients. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global personal hygiene sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including personal hygiene products, over 2018-28 at global and regional levels.

High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.

Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.

Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.

Key distribution channels: Provides an analysis of the leading distribution channels in the global personal hygiene sector in 2023. It covers "dollar stores", variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.

Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of personal hygiene products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

Table of Contents

• Executive Summary
• Sector Overview
• Current Scenario and Future Outlook
• Global Personal Hygiene Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Regional Personal Hygiene Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
• Key Challenges in the Global Personal Hygiene Sector
• Shift in C&T Value Share Patterns
• Change in Value Consumption Levels in the Overall C&T Industry, 2023-28
• Reasons for Shift in Consumption Patterns
• Identifying High-Potential Countries by Region
• Analysis of 10 Countries on the Basis of Risk-Reward Analysis
• (Market Assessment, Economic Development, Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
• Country Deep Dive
• High-Potential Country Analysis
• Future Outlook
• Competitive Environment
• Leading Companies by Value - Global
• Leading Companies and Brands Share Analysis - Global
• Leading Companies and Brands Share Analysis by Region
• Competitive Landscape - Market Analysis
• Market Share of Private Labels
• Private Labels' Share Analysis by Region
• Private Labels' Share Analysis by Category
• Key Distribution Channels
• Share of Key Distribution Channels - Global and Regional Level
• Key Packaging Formats
• Growth Analysis by Key Pack Material and Pack Type
• Growth Analysis by Closure Type and Primary Outer Type
• Select Industry Metrics
• Global Patent Filings
• Global Job Analytics
• Global Deals

Appendix

• Definitions
• About GlobalData