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市場調查報告書
商品編碼
1296905
2023-2030年全球衛生用品市場Global Hygiene Market 2023-2030 |
然而,隨著2020年1月COVID-19病毒的爆發,對衛生產品的需求以堪稱典範的速度成長。 COVID-19病毒是新奇的,因此全球各地的政府組織發布了保持衛生的指導方針,更頻繁地使用消毒劑和肥皂,這在衛生產品(包括洗手液、衛生紙等)的供應和需求之間造成了巨大差距。
全球衛生產品行業根據產品類型分為臉部、身體和頭髮護理、女性護理、手部護理、失禁用品和口腔護理。其中,手部護理的消毒劑部分在大流行之後上升,成長最快。衛生劑領域佔有率的增加主要是由於衛生劑提供的攜帶性,因為它可以隨時隨地使用。
COVID-19對衛生產品行業的影響
Global hygiene product industry is growing at a CAGR of 3.8% during the forecast period. The factors that were fueling the growth of the market before the pandemic of COVID-19 include the recent improvement in standards of living coupled with the growth in public attention towards overall health all across the globe. Additionally, factors such as recent awareness programs through social media and advertisement also contributed significantly to the global hygiene product market growth.
However, with the outbreak of COVID-19 in January 2020, the demand for hygiene products has grown at an exemplary growth rate. The COVID-19 virus was novel and hence government organizations across the globe published guidelines to maintain hygiene with the use of sanitizer and soap more often which created a wide gap between supply and demand of hygiene products including hand sanitizer, toilet paper, and so on.
The global hygiene product industry is segmented based on product type into facial, body, and hair care, feminine care, hand care, incontinence supplies, and oral care. Out of which, the hand care sanitizer segment is ascending with the fastest growth after the pandemic. The increasing share of the sanitizer segment is mainly due to the portability offered by the sanitizers as it can be used anytime and anywhere.
Effect of COVID-19 on the hygiene product industry
The effect of COVID-19 on the hygiene product industry can be observed all across the globe including North America, Europe, Asia Pacific, and the Rest of the World. In the US, people have already taken stored hand sanitizer, canned goods, and other emergency rations and as a result, there was a huge shortage of these materials in the country. Additionally, Europe was also facing the same shortage of hygiene products, especially sanitizers. Therefore, several breweries and distilleries in Europe are switching to produce hand sanitizers.
Market Players Outlook
Key companies analyzed in the market include 3M Co., Byotrol PLC, Essity AB, Unilever PLC, ITC Ltd., Johnson & Johnson, and The Procter & Gamble Co. Hygiene product companies such as Procter & Gamble Co have experienced record sales of their hygiene product including sanitizers. The company also launched its new line of sanitizing products called Microban 24. However, the company has experienced some major setbacks in China. One of the major effects was on the company's global supply chain which was affected by halted factory work in China. In addition to this most of the company's suppliers are also not returned to work, which is affecting its production output.