全球護髮產業的機會（2024年）

Opportunities in the Global Haircare Sector 2024

出版日期: 2024年11月14日 | 出版商:

GlobalData | 英文 164 Pages | 訂單完成後即時交付

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簡介目錄

全球護髮產業市場規模預計到 2023 年將達到 820 億美元的銷售額，到 2028 年將達到 968 億美元，複合年增長率為 3.4%。美洲是最大的地區，佔價值佔有率的 37.8%，緊隨其後的是亞太地區，佔 33%。以品類來看，洗髮精佔41.1%，其次是護髮素，佔21.1%，染髮劑佔16.1%。在所有類別中，造型產品預計 2023 年至 2028 年複合年增長率最快，達到 4.2%。

隨著消費者越來越關注護髮產品中的合成成分，對無添加劑、基於科學的天然有機成分的需求不斷增加。消費者正在尋找無毒成分，如蘆薈、藜麥和椰子油。因此，製造商正在配製含有天然來源且安全的成分的護髮產品。護髮行業有嚴格的標籤規定，要求製造商生產具有優質成分的清潔標籤產品。消費者越來越多地選擇提供清晰資訊的產品。因此，品牌致力於加強包裝標籤上的溝通，以提高產品使用的安全性。

本報告對全球護髮行業進行了研究和分析，並對當前護髮行業進行了概述，包括成分、製造商聲明、標籤和包裝。

摘要整理
部門概覽
世界概覽
美國概況
亞太地區概覽
東歐概況
中東和非洲概覽
西歐概況
頭髮護理：一個全球性問題
C&T 金額佔有率模式的變化
整個C&T產業的價值佔有率變化（2023-28）
消費模式改變的原因
消費水準變化：美洲（2018-2028 年）
消費水準變化：亞太地區（2018-28）
消費水準變化：東歐（2018-2028 年）
消費水準變化：中東和非洲（2018-28 年）
消費水準變化：西歐（2018-2028 年）
確定具有高潛力的國家：按區域
確定具有高潛力的國家：按區域
研究方法 - 辨識具有高潛力的國家
國家/地區詳細信息
高潛力國家分析
未來展望
競爭環境
主要公司 - 全球（數量）
主要公司和品牌的佔有率分析 - 全球
主要公司和品牌的佔有率分析：按地區
競爭格局 - 市場分析
自有品牌市佔率
自有品牌佔有率分析：按地區劃分
自有品牌佔有率分析：依類別
主要分銷管道
主要通路的佔有率 - 全球/區域層面
主要包裝格式
成長分析：依主要包裝材料及包裝類型
成長分析：依閉合類型、主要外部類型
工業指標
世界專利申請
世界就業分析
世界貿易
附錄
定義
關於GlobalData

簡介目錄

Product Code: GDCG240018GS

Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

The global haircare sector recorded value sales of $82 billion in 2023 and is anticipated to climb to $96.8 billion in 2028, registering a compound annual growth rate (CAGR) of 3.4%. The Americas was the largest region, accounting for a value share of 37.8%, closely followed by Asia-Pacific with a 33% share. Shampoo was the leading category, amassing a value share of 41.1%, followed by conditioner and hair colorants categories with shares of 21.1% and 16.1%, respectively. Among all the categories, styling agents is forecast to record the fastest value CAGR during 2023-28, at 4.2%.

With growing concerns around synthetic ingredients in haircare products among consumers, there has been an increase in demand for natural and organic ingredients that are additive-free and scientifically supported ingredients . Consumers are looking for toxin-free ingredients such as aloe vera, quinoa, and coconut oil. As a result, manufacturers are formulating haircare products using naturally sourced and safe ingredients. The haircare industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global haircare sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including haircare, over 2018-28 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Key distribution channels: Provides an analysis of the leading distribution channels in the global haircare sector in 2023. It covers hypermarkets & supermarkets, health and beauty stores, e-retailers, direct sellers, department stores, parapharmacies/drugstores, convenience stores, cash & carries and warehouse clubs, "dollar stores", variety stores & general merchandise retailers, chemists/pharmacies, and other distribution channels.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of haircare.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates