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市場調查報告書
商品編碼
1627700

全球護髮市場：未來預測（2025-2030 年）

Global Haircare Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 152 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球護髮市場預計將從 2025 年的 1,097.73 億美元成長到 2030 年的 1,384.94 億美元，複合年成長率為 4.76%。

護髮是指為保持頭髮衛生而對頭髮進行的護理，包括清潔頭皮和頭髮，調理、滋養和保護頭髮，以及對頭髮的美容治療，例如染色和造型。

中階人口的成長和都市化進程的加速是推動護髮產品需求的主要因素。護髮產品用於調理頭髮，打造美麗的髮型，同時解決脫髮、頭皮屑、頭髮捲曲、頭髮分叉、頭皮乾燥發癢等各種頭髮問題，越來越多的人使用護髮產品來改善個人衛生和外觀。污染和氣溫升高也會對頭髮品質造成影響，因此人們轉而使用護髮產品來保護頭髮免受這些環境因素的有害影響。

頭髮美學也推動了越來越多的消費者選擇化學美髮護理，包括染髮和拉直髮。由於經過化學處理的頭髮需要優質護髮產品來保持頭髮的健康和質地，對優質護髮產品的需求顯著增加，從而推動了整體護髮市場的成長。社群媒體的使用增加鼓勵消費者探索各種全球護髮品牌，從而推動全球護髮市場的成長。

全球護髮市場促進因素

  • 頭髮健康意識的增強推動了護髮市場的發展

隨著污染對頭髮健康造成的傷害，消費者對頭髮護理的意識越來越強。空氣污染、水污染、化學肥料食品增加等環境惡化正在對頭髮及其品質造成巨大損害。脫髮和斷裂是當今普遍存在的問題。因此，消費者越來越重視頭髮的健康。社群媒體的興起也對消費者對頭髮健康的看法產生了重大影響。因此，近年來，針對頭皮乾燥、頭皮發癢、脫髮、頭髮斷裂等各種頭髮問題的護髮產品的需求大幅增加。消費者正在尋找洗髮精、護髮素、精華素和保濕髮膜來確保頭髮的健康。

全球護髮市場的地理展望：

  • 亞太地區是成長最快的市場

全球晚霜市場按地區分類為北美洲、南美洲、歐洲、中東和非洲以及亞太地區。

預計預測期內亞太地區的護髮市場將以顯著的複合年成長率成長。在中國、印度和澳洲等國家，人們對各種護髮產品的認知不斷提高，加上主要市場參與者的存在，推動了對護髮產品的需求。可支配收入和生活水準的提高也推動了對高階護髮產品的需求。蓬勃發展的電子商務產業也支持了海外護髮產品銷售的成長，對區域市場的成長產生了正面影響。由於北美和歐洲對專業美髮服務的需求很高，因此這些地區也佔據了相當大的市場佔有率。

為什麼要購買這份報告？

  • 深刻的分析：獲得深入的市場洞察，涵蓋主要地區和新興地區，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
  • 競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透率。
  • 市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
  • 可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
  • 適合廣泛的用戶：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

  • 歷史資料與預測（2022-2030）
  • 成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
  • 競爭對手定位、策略與市場佔有率分析
  • 按部門和地區（國家）分類的收益成長和預測分析
  • 公司簡介（策略、產品、財務資訊、主要趨勢等）

目錄

第 1 章 簡介

  • 市場概況
  • 市場定義
  • 分析範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關利益者的主要利益

第 2 章 分析方法

  • 分析設計
  • 分析過程

第3章執行摘要

  • 主要發現
  • CXO觀點

第4章 市場動態

  • 市場促進因素
  • 市場限制
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第 5 章 全球護髮市場（依產品分類）

  • 介紹
  • 洗髮精和護髮素
  • 髮色（染髮劑）
  • 髮油
  • 髮膜
  • 其他

第6章 全球護髮市場（按應用）

  • 介紹
  • 適合家庭使用
  • 商務用

第 7 章 全球護髮市場（以最終用戶分類）

  • 介紹
  • 對於男性
  • 女性用

第 8 章 全球護髮市場依銷售管道分類

  • 介紹
  • 線上
  • 離線

第 9 章 全球護髮市場（按區域）

  • 介紹
  • 北美洲
    • 按產品
    • 按應用
    • 按最終用戶
    • 按銷售管道
    • 按國家
  • 南美洲
    • 按產品
    • 按應用
    • 按最終用戶
    • 按銷售管道
    • 按國家
  • 歐洲
    • 按產品
    • 按應用
    • 按最終用戶
    • 按銷售管道
    • 按國家
  • 中東和非洲
    • 按產品
    • 按應用
    • 按最終用戶
    • 按銷售管道
    • 按國家
  • 亞太地區
    • 按產品
    • 按應用
    • 按最終用戶
    • 按銷售管道
    • 按國家

第10章 競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 企業合併（M&A）、協議、商業合作
  • 競爭儀錶板

第11章 公司簡介

  • Unilever
  • Henkel AG & Co. KGaA
  • Procter & Gamble
  • Kao Corporation
  • L'OREAL GROUP
  • VEDA CORP.
  • Amway
  • Johnson & Johnson Services, Inc.
  • Marico
  • Shiseido Co., Ltd.
簡介目錄
Product Code: KSI061613754

The Global Haircare Market is expected to grow at a CAGR of 4.76%, reaching a market size of US$138.494 billion in 2030 from US$109.773 billion in 2025.

Haircare is an overall term denoting the varied range of products and practices used to maintain hair hygiene, including scalp & hair cleansing; hair health, such as conditioning or nourishing the hair and protecting the hair; and hair beauty treatment, such as coloring, styling, etc.

The growing middle-class population and increasing urbanization are the major factors that are boosting the demand for hair care products. With rising awareness about personal hygiene and a focus on aesthetic appeal, consumers are increasingly opting for different hair care products, as haircare products are used to groom hair and get an aesthetic hairstyle while managing various hair problems such as hair fall, dandruff, frizzy hair, split ends, and dry or itchy scalp. The rising level of air pollution and the increasing temperature are also harming the quality of hair, encouraging people to use hair care products to protect them from the harmful impact of these environmental factors.

Hair aesthetics has also led to a rise in the number of consumers opting for hairstyle chemical treatments, including dyeing and straightening. Since chemically treated hair requires premium hair care products to maintain the health and texture of hair, the demand for premium hair care products is increasing significantly, thereby fueling the overall haircare market growth. The rising use of social media is driving consumers to explore various global haircare brands, thereby spurring the global haircare market's growth.

Global Haircare Market Drivers

  • Increasing awareness of hair health is propelling the haircare market

There is growing consumer awareness of hair care amidst the damage done by pollution to hair health. Environmental degradation, such as increasing air pollution, water pollution, and fertilizer-based foods, has greatly damaged hair and its quality. Hair fall and hair breakages are a widespread issue now. As such, consumers' consciousness about their hair health is rising. The rise of social media has also greatly impacted consumers' consciousness about their hair health. Thus, in the last few years, there has been a great rise in the demand for haircare products for tackling various hair-related issues such as dry scalp, itchy scalp, hair fall, hair breakage, etc. Consumers are demanding Shampoos, conditioners, serums, and hydrating hair masks for their hair health.

Geographical Outlook of the Global Haircare Market:

  • Asia-Pacific will be the fastest-growing market

Geographically, the global night cream market has been segmented into North America, South America, Europe, the Middle East, Africa, and Asia Pacific.

The Asia Pacific market for hair care is poised to grow at a substantial CAGR during the forecast period. Rising awareness about various hair care products in countries like China, India, and Australia, coupled with the presence of major market players, is boosting the demand for hair care products. Increasing disposable incomes and living standards are also augmenting the demand for premium hair care products. The booming e-commerce industry is also supporting the rising sales of international hair care products, thus positively impacting the regional market growth. North America and Europe also hold significant market shares owing to the high demand for professional hair care services in these regions.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Global Haircare Market is segmented and analyzed as follows:

By Product

  • Shampoo & Conditioner
  • Hair Color
  • Hair Oil
  • Hair Mask
  • Others

By Application

  • Household
  • Professional

By End-User

  • Men
  • Women

By Sales Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL HAIRCARE MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Shampoo & Conditioner
  • 5.3. Hair Color
  • 5.4. Hair Oil
  • 5.5. Hair Mask
  • 5.6. Others

6. GLOBAL HAIRCARE MARKET BY APPLICATION

  • 6.1. Introduction
  • 6.2. Household
  • 6.3. Professional

7. GLOBAL HAIRCARE MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Men
  • 7.3. Women

8. GLOBAL HAIRCARE MARKET BY SALES CHANNEL

  • 8.1. Introduction
  • 8.2. Online
  • 8.3. Offline

9. GLOBAL HAIRCARE MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. By Product
    • 9.2.2. By Application
    • 9.2.3. By End-User
    • 9.2.4. By Sales Channel
    • 9.2.5. By Country
      • 9.2.5.1. USA
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. By Product
    • 9.3.2. By Application
    • 9.3.3. By End-User
    • 9.3.4. By Sales Channel
    • 9.3.5. By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Others
  • 9.4. Europe
    • 9.4.1. By Product
    • 9.4.2. By Application
    • 9.4.3. By End-User
    • 9.4.4. By Sales Channel
    • 9.4.5. By Country
      • 9.4.5.1. United Kingdom
      • 9.4.5.2. Germany
      • 9.4.5.3. France
      • 9.4.5.4. Italy
      • 9.4.5.5. Spain
      • 9.4.5.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. By Product
    • 9.5.2. By Application
    • 9.5.3. By End-User
    • 9.5.4. By Sales Channel
    • 9.5.5. By Country
      • 9.5.5.1. Saudi Arabia
      • 9.5.5.2. UAE
      • 9.5.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. By Product
    • 9.6.2. By Application
    • 9.6.3. By End-User
    • 9.6.4. By Sales Channel
    • 9.6.5. By Country
      • 9.6.5.1. China
      • 9.6.5.2. Japan
      • 9.6.5.3. India
      • 9.6.5.4. South Korea
      • 9.6.5.5. Indonesia
      • 9.6.5.6. Taiwan
      • 9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Unilever
  • 11.2. Henkel AG & Co. KGaA
  • 11.3. Procter & Gamble
  • 11.4. Kao Corporation
  • 11.5. L'OREAL GROUP
  • 11.6. VEDA CORP.
  • 11.7. Amway
  • 11.8. Johnson & Johnson Services, Inc.
  • 11.9. Marico
  • 11.10. Shiseido Co., Ltd.