市場調查報告書
商品編碼
1351511
冷凍披薩市場規模 - 按尺寸(個人尺寸、中型、大型、家庭尺寸)、分銷管道(超市和大賣場、便利商店、線上零售商、獨立零售商)、餅皮類型、配料和預測 2023 - 2032Frozen Pizza Market Size - By Size (Personal Size, Medium Size, Large Size, Family Size), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Independent Retailers), Crust Type, Toppings & Forecast 2023 - 2032 |
2023 年至 2032 年,全球冷凍披薩市場規模將以複合年成長率 6.8% 成長。由於對肉類生產對環境影響的擔憂不斷增加,人們對植物性飲食的興趣日益濃厚,這將推動該行業的成長。根據聯合國糧食及農業組織 (FAO) 的數據,約 14.5% 的人為溫室氣體排放可歸因於畜牧業。此外,品牌使用肉類替代品和純素起司等成分的傾向轉變也將影響產品需求。
整個冷凍披薩市場根據尺寸、餅皮類型、配料、分銷管道和地區分為兩部分。
根據規模,2023-2032 年大型細分市場的產業價值複合年成長率將達到 6.9%。與小尺寸的披薩相比,大披薩的性價比更高。它們也非常適合社交聚會、聚會和家庭聚餐,因為它們鼓勵分享。獲得多種配料組合以及多種膳食優惠和大披薩提供的折扣是促進該細分市場成長的其他因素。
就配料而言,蔬菜冷凍披薩產業預計在 2032 年至 2032 年期間實現 8.1% 的成長率。全球注重健康的消費者的強勁成長迫使他們尋求各種選擇,將更多蔬菜涵蓋飲食中。此外,蔬菜披薩是傳統肉類披薩的更健康替代品,因為它們提供必需的營養、纖維和更少的熱量。
線上零售商分銷通路領域的市佔率在預測期內複合年成長率將達到 6.8%。這主要是由於線上平台在向顧客銷售和運送披薩時提供了便利和訂購的便利。零售商採用方便用戶使用的網站和行動應用程式,允許客戶透過瀏覽菜單來選擇披薩選項,使用首選配料自訂訂單並下訂單。
從地區來看,由於生活方式的變化和城市化進程,人們對方便的膳食選擇日益偏好,預計到 2032 年,亞太地區冷凍披薩行業的複合年成長率將達到 8.6%。對當地生產設施的投資激增、電子商務行業的蓬勃發展以及對植物性和素食冷凍披薩的需求不斷成長也將影響區域市場的成長軌跡。
Global Frozen Pizza Market size will expand at 6.8% CAGR from 2023-2032. The rising interest in plant-based diets driven by the surging concerns related to the environmental impacts of meat production will push the industry growth. As per FAO (Food and Agriculture Organization) data, around 14.5% of all human-caused greenhouse gas emissions can be attributed to livestock farming. Moreover, the shifting inclination by brands on using ingredients, such as meat alternatives and vegan cheese will also influence the product demand.
The overall frozen pizza market is bifurcated based on size, crust type, toppings, distribution channel and region.
Based on size, the industry value from large segment will register 6.9% CAGR from 2023-2032. Large pizzas provide better value for money in comparison to smaller sizes. They are also largely preferred for social gatherings, parties, and family dinners as they encourage sharing. Access to multiple topping combinations along with several meal deals and discounts offered on larger pizzas are other factors contributing to the segment growth.
With respect to toppings, the vegetable frozen pizza industry is poised to depict 8.1% growth rate from 2032-2032. The robust expansion of health-conscious consumers worldwide has compelled them to seek various options to incorporate more vegetables into diets. Moreover, vegetable pizzas are healthier alternatives to traditional meat-heavy pizzas, as they provide essential nutrients, fiber, and fewer calories.
The market share from the online retailer distribution channel segment will record 6.8% CAGR through the forecast period. This is mainly due to the ease of convenience and ordering offered by online platforms in selling and delivering pizzas to customers. The retailers employ user-friendly websites and mobile applications to allows customers to select pizza options by browsing the menu, customize their order with preferred toppings and place an order.
Regionally, the Asia Pacific frozen pizza industry is expected to witness 8.6% CAGR through 2032 due to the growing preference for convenient meal options on account of the changing lifestyles and urbanization. The surge in investments in local production facilities, the booming e-commerce sector along with the burgeoning demand for plant-based as well as vegetarian frozen pizzas will also influence the regional market growth trajectory.