冷凍披薩市場規模、佔有率、成長分析、按外殼類型、按配料、按銷售管道、按尺寸類型、按地區 - 行業預測，2024-2031 年

2022年全球冷凍披薩市場規模為209億美元，從2023年的222億美元成長到2031年的349億美元，預計在預測期內（2024-2031年）複合年成長率為5.8%。

在過去的幾十年裡，披薩因其味道、風味和價格實惠而在全球範圍內迅速流行，尤其是在千禧世代和工人階級中。這一趨勢很大程度上是由不斷變化的生活方式和飲食習慣所推動的，刺激了冷凍披薩市場的成長。冷凍披薩提供了非凡的便利，保存期限長，外皮酥脆，並且可以客製化各種配料以滿足個人偏好。此外，它很容易在烤箱、烤麵包機或烤架上在 20 分鐘內準備好，使其成為快餐或小型聚會的理想選擇。這種「混合菜餚」不僅提供多種口味的混合，還提供碳水化合物、蛋白質和維生素等必需營養素。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析
• 貿易分析

冷凍披薩市場規模：按餅皮類型和複合年成長率（2024-2031）

• 市場概況
• 薄皮
• 厚殼
• 派皮

冷凍披薩市場規模：依配料和複合年成長率（2024-2031）

• 市場概況
• 起司
• 肉
• 水果和蔬菜
• 其他

冷凍披薩市場規模：依銷售管道及複合年成長率（2024-2031）

• 市場概況
• 商店基地
  • 便利商店
  • 超級市場
  • 折扣店
• 網路零售

冷凍披薩市場規模：依尺寸類型和複合年成長率（2024-2031）

• 市場概況
• 小的
• 中型的
• 大的

冷凍披薩市場規模：按地區和複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Nestle（Switzerland）
• Dr. Oetker（Germany）
• Schwan's Company（United States）
• Conagra Brands（United States）
• General Mills Inc.（United States）
• Kellogg Company（United States）
• Amy's Kitchen（United States）
• Palermo Villa Inc.（United States）
• Newman's Own Inc.（United States）
• McCain Foods Limited（Canada）
• Totino's（United States）
• Home Run Inn（United States）
• Sabatasso's（United States）
• Red Baron（United States）
• California Pizza Kitchen（United States）
• Digiorno（United States）
• Tombstone（United States）
• Freschetta（United States）
• Celeste（United States）
• Tony's Pizza（United States）

結論和建議

Global Frozen Pizza Market size was valued at USD 20.9 billion in 2022 and is poised to grow from USD 22.2 billion in 2023 to USD 34.9 billion by 2031, growing at a CAGR of 5.8% during the forecast period (2024-2031).

Pizza has seen a surge in popularity globally over the past few decades, particularly among millennials and the working-class demographic, owing to its taste, flavor, and affordability. This trend is largely driven by evolving lifestyles and dietary habits, fueling the frozen pizza market's growth. Frozen pizzas offer notable convenience, with longer shelf lives and customizable options that cater to individual preferences, such as crispy crust and varied toppings. Additionally, they can be easily prepared in under 20 minutes using an oven, toaster, or grill, making them an ideal choice for quick meals or small gatherings. This "mixed dish" not only provides a delightful blend of flavors but also delivers essential nutrients including carbohydrates, proteins, and vitamins.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Frozen Pizza market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Frozen Pizza Market Segmental Analysis

Global Frozen Pizza Market is segmented by Crust Type, Toppings, Sales Channel, Size Type and Region. Based on Crust Type, the market is segmented into Thin Crust, Thick Crust, Stuffed Crust. Based on Toppings, the market is segmented into Cheese, Meat, Fruits and Vegetables, Others. Based on Sales Channel, the market is segmented into Store Based, Online Retail. Based on Size Type, the market is segmented into Small, Medium, Large. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Frozen Pizza Market

The Global Frozen Pizza market is experiencing growth driven by several factors. One key advantage of frozen pizza is its extended shelf life, enhanced with preservatives that ensure durability. As consumers become increasingly health-conscious and knowledgeable about nutritional requirements, their food choices are shifting, particularly among younger demographics. This evolution in lifestyle and eating habits is further supported by advancements in freezer technology and an uptick in the popularity of fast-food chains in emerging economies. Additionally, heightened research and development efforts aimed at attracting consumers are expected to yield profitable opportunities for players in the frozen pizza market.

Restraints in the Global Frozen Pizza Market

The global frozen pizza market faces significant restraints, primarily stemming from consumer concerns about the adverse health effects associated with regular consumption of frozen pizza, leading to negative perceptions of the product. Additionally, the effectiveness of the supply chain plays a crucial role in product availability; however, frozen pizza relies heavily on a cold chain network, which can be challenging to maintain. Many developing countries struggle with inadequate cold storage facilities, hindering the efficient distribution of frozen pizza. These factors collectively pose notable challenges that can restrict market growth and hinder the overall acceptance of frozen pizza globally.

Market Trends of the Global Frozen Pizza Market

The Global Frozen Pizza market is witnessing a significant trend driven by the shift toward remote work and online learning, which has heightened the demand for convenient and quick meal solutions. With consumers increasingly seeking hassle-free dining options, multi-serve pizzas are favored for family dinners, while single-serve pizzas cater to the growing preference for quick lunches. This duality in consumption patterns showcases a versatile product appeal, prompting manufacturers to innovate with diverse flavors, healthier options, and unique toppings. As lifestyles continue to evolve, the frozen pizza segment is poised for sustained growth, reflecting broader shifts in consumer behavior towards convenience and flexibility in meal preparation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis
• Trade Analysis

Frozen Pizza Market Size by Crust Type & CAGR (2024-2031)

• Market Overview
• Thin Crust
• Thick Crust
• Stuffed Crust

Frozen Pizza Market Size by Topping & CAGR (2024-2031)

• Market Overview
• Cheese
• Meat
• Fruits and Vegetables
• Others

Frozen Pizza Market Size by Sales Channel & CAGR (2024-2031)

• Market Overview
• Store Based
  • Convenience Stores
  • Supermarkets
  • Discounters
• Online Retail

Frozen Pizza Market Size by Size Type & CAGR (2024-2031)

• Market Overview
• Small
• Medium
• Large

Frozen Pizza Market Size & CAGR (2024-2031)

• North America, (Crust Type, Topping, Sales Channel, Size Type)
  • US
  • Canada
• Europe, (Crust Type, Topping, Sales Channel, Size Type)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Crust Type, Topping, Sales Channel, Size Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Crust Type, Topping, Sales Channel, Size Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Crust Type, Topping, Sales Channel, Size Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Oetker (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Schwan's Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amy's Kitchen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Palermo Villa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newman's Own Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCain Foods Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Totino's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Run Inn (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sabatasso's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Baron (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• California Pizza Kitchen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Digiorno (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tombstone (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freschetta (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celeste (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tony's Pizza (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation