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市場調查報告書
商品編碼
1359555
媒體監控工具市場規模 - 按媒體類型、部署模型、企業規模、組件、行業垂直和預測,2023 年至 2032 年Media Monitoring Tools Market Size - By Media Type, By Deployment Model, By Enterprise Size, By Component, Industry Vertical & Forecast, 2023 - 2032 |
2023 年至 2032 年間,全球媒體監控工具市場的複合年成長率將達到 26.8%。媒體格局的數位轉型在各種管道上創造了大量內容,需要先進的監控工具來有效追蹤和分析這些內容。品牌聲譽管理和危機溝通的重要性日益提高,推動了對即時監控的需求。此外,對競爭情報和市場洞察的需求推動了採用。
監管合規性和社群媒體日益成長的影響力放大了媒體監控工具市場的成長。例如,2023 年 10 月,MBIE 使用社群媒體監控工具來預防尋求庇護者的大規模抵達。移民情報部門多次使用強大的網路抓取工具,甚至在實施適當的使用控制之前。商業、創新和就業部的情報部門(MI)澄清說,它只是部署蜘蛛網工具來掃描社交媒體,以識別和阻止大批乘船抵達的尋求庇護者。根據透過《官方資訊法》(OIA) 取得的 MBIE 報告,自 2022 年 4 月以來,這些工具已在六個「計畫」中應用。
整個媒體監控工具市場根據媒體類型、組件和區域進行分類。
廣播媒體監控領域將在 2023 年至 2032 年間經歷重大發展。隨著電視和廣播頻道的激增,企業和組織尋求追蹤和分析廣播內容的工具。這些工具為廣告活動、公共關係工作和廣播中品牌提及的有效性提供了寶貴的見解。由於廣播媒體仍然是重要的溝通管道,因此該領域的媒體監控工具需求持續成長。
從 2023 年到 2032 年,軟體領域的複合年成長率將顯著。隨著媒體格局變得越來越數位化,組織需要先進的軟體工具來有效監控線上內容、社群媒體和新聞平台。這些解決方案提供即時洞察、情緒分析和品牌追蹤,幫助企業做出明智的決策並管理其線上形象。隨著數位領域的持續成長,基於軟體的細分市場對媒體監控工具市場規模的貢獻對於現代通訊策略仍然至關重要。
歐洲媒體監控工具市場從 2023 年到 2032 年將呈現可觀的複合年成長率。歐洲大陸多樣化的媒體格局,加上嚴格的法規和語言差異,推動了對全面監控解決方案的需求。歐洲的企業和組織尋求媒體監控工具來追蹤提及、分析情緒並評估各種語言和平台的品牌聲譽。隨著數位通訊的不斷發展,歐洲市場對此類工具的需求仍然強勁。
Global Media Monitoring Tools Market will witness 26.8% CAGR between 2023 and 2032. The digital transformation of the media landscape has created vast content across various channels, necessitating advanced monitoring tools to track and analyze it effectively. The rising importance of brand reputation management and crisis communication drives the demand for real-time monitoring. Furthermore, the need for competitive intelligence and market insights propels adoption.
Regulatory compliance and the growing influence of social media amplify the media monitoring tools market growth. For instance, in October 2023, MBIE employed social media monitoring tools to preempt mass arrivals of asylum-seekers. The immigration intelligence unit utilized powerful web-scraping tools multiple times, even before implementing proper usage controls. The Ministry of Business, Innovation, and Employment's Intelligence unit, known as MI, clarifies that it solely deploys the Cobwebs tools for scanning social media to identify and deter large groups of asylum-seekers arriving by boat. According to MBIE reports made accessible through the Official Information Act (OIA), these tools have been applied in six "projects" since April 2022.
The overall Media Monitoring Tools Market is classified based on media type, component, and region.
The broadcast media monitoring segment will undergo significant development from 2023 to 2032. With the proliferation of television and radio channels, businesses and organizations seek tools to track and analyze broadcast content. These tools provide valuable insights into the effectiveness of advertising campaigns, public relations efforts, and brand mentions on air. As broadcast media remains a vital communication channel, the media monitoring tools demand in this segment continues to rise.
The software segment will register a noteworthy CAGR from 2023 to 2032. As media landscapes become increasingly digital, organizations require advanced software tools to monitor online content, social media, and news platforms effectively. These solutions offer real-time insights, sentiment analysis, and brand tracking, helping businesses make informed decisions and manage their online presence. With the digital sphere's continued growth, software-based segments' contribution to the media monitoring tools market size remains crucial for modern communication strategies.
Europe media monitoring tools market will showcase an appreciable CAGR from 2023 to 2032. The continent's diverse media landscape, in line with strict regulations and language variations, drives the need for comprehensive monitoring solutions. Businesses and organizations in Europe seek media monitoring tools to track mentions, analyze sentiment, and assess brand reputation across various languages and platforms. As digital communication continues to evolve, the demand for such tools remains strong in the European market.