媒體監控工具市場規模、佔有率、成長分析，按組件、按類型、按部署、按公司類型、按應用、按行業、按地區 - 行業預測，2024-2031 年

2022年全球媒體監控工具市場規模為38億美元，從2023年的45億美元成長到2031年的146億美元，複合年成長率預計將成長15.8%。

由於對媒體報導、公眾情緒和市場動態的詳細洞察的需求日益成長，全球媒體監控工具市場正在經歷顯著成長。這一趨勢很大程度上歸因於數位內容和社群媒體的快速擴張。各行業的公司依靠媒體監控工具來更好地做出資料主導的決策、管理品牌聲譽、追蹤競爭對手並發現新的商機。認知到一刀切的解決方案不再有效，提供者正在客製化具有專業功能的產品，以滿足醫療保健和金融等行業的獨特需求。隨著媒體情報的重要性不斷成長，市場變得更加整合，創新新興企業不斷湧現，引入情緒分析和危機管理工具等先進功能來實現市場差異化。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

媒體監控工具市場規模：按組件和複合年成長率（2024-2031）

• 市場概況
• 軟體
• 服務

媒體監控工具市場規模：按類型和複合年成長率（2024-2031）

• 市場概況
• 印刷媒體
• 廣播媒體
• 網路媒體
• 社群媒體
• 其他

媒體監控工具市場規模：按部署和複合年成長率（2024-2031）

• 市場概況
• 本地
• 雲

媒體監控工具市場規模：依公司類型及複合年成長率（2024-2031）

• 市場概況
• 小型企業
• 主要企業

媒體監控工具市場規模：按應用和複合年成長率（2024-2031）

• 市場概況
• 客戶體驗與公關管理
• 即時分析
• 內容管理
• 數位行銷
• 銷售管理
• 其他

媒體監控工具市場規模：依產業及複合年成長率（2024-2031）

• 市場概況
• BFSI
• 衛生保健
• 媒體和娛樂
• 零售與電子商務
• 資訊科技和通訊
• 其他

媒體監控工具市場規模：按地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• Meltwater-United States
• Cision Ltd.-United States
• Isentia Group Limited-Australia
• Talkwalker-Luxembourg
• Mention-France
• Brandwatch-United Kingdom
• Sprinklr-United States
• Hootsuite-Canada
• Gorkana Group Ltd.-United Kingdom
• M-Brain-Finland
• TVEyes Inc.-United States
• News Exposure-United States
• Agility PR Solutions-Canada
• Universal Information Services-United States
• M Brain-Finland
• BurrellesLuce-United States
• LexisNexis Group-United States
• Nasdaq, Inc.-United States
• Muck Rack-United States
• DataMiner.io-United States

結論和建議

Global Media Monitoring Tools Market size was valued at USD 3.8 billion in 2022 and is poised to grow from USD 4.5 billion in 2023 to USD 14.6 billion by 2031, growing at a CAGR of 15.8% during the forecast period (2024-2031).

The global media monitoring tools market is experiencing significant growth, fueled by the increasing need for detailed insights into media coverage, public sentiment, and market dynamics. This trend is largely driven by the rapid expansion of digital content and social media. Businesses across various sectors are leveraging media monitoring tools to enhance data-driven decision-making, manage brand reputation, track competitors, and pinpoint emerging opportunities. Providers are tailoring their offerings with specialized features to meet the distinct needs of industries like healthcare and finance, recognizing that generic solutions are no longer effective. As media intelligence becomes more critical, the market is undergoing both consolidation and the arrival of innovative startups, introducing advanced functionalities such as sentiment analysis and crisis management tools for market differentiation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Media Monitoring Tools market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Media Monitoring Tools Market Segmental Analysis

Global Media Monitoring Tools Market is segmented by Component, Type, Deployment, Enterprise Type, Application, Industry and Region. Based on Component, the market is segmented into Services, software/Platform. Based on Type, the market is segmented into Print Media, Online Media. Based on Deployment, the market is segmented into On Premise, Cloud. Based on Enterprise Type, the market is segmented into Small and Medium, Large. Based on Application, the market is segmented into Real Time Analytics, Content management, Digital Marketing and Sales management, Others. Based on Industry, the market is segmented into BFSI, Healthcare, Media and Entertainment, Retail and Ecommerce, IT and Telecom, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market is significantly driven by the soaring influence of social media. As platforms like Facebook, Twitter, and Instagram continue to grow exponentially, with billions of active users, organizations are increasingly aware of the necessity to track and interpret public sentiment, trends, and discussions. This heightened awareness has generated a strong demand for advanced media monitoring solutions, allowing businesses to gather real-time insights that inform their strategies. Consequently, the development and expansion of social media monitoring tools have become essential for enhancing brand positioning, customer engagement, and overall corporate responsiveness to evolving market dynamics.

Restraints in the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market faces significant restraints primarily due to growing concerns over data privacy and security. As organizations increasingly depend on these tools for insights, the vast amounts of data collected, stored, and analyzed raise the risk of potential breaches if not managed properly. Stricter regulations like the GDPR and CCPA mandate that companies exercise great caution in their handling of user information. This shift towards enhanced data protection presents challenges for providers of media monitoring tools, compelling them to adopt stringent security measures and compliance strategies to safeguard user data while maintaining operational efficiency and trust.

Market Trends of the Global Media Monitoring Tools Market

The Global Media Monitoring Tools market is experiencing a paradigm shift driven by the integration of artificial intelligence (AI) and machine learning (ML). These advanced technologies are revolutionizing the industry by significantly enhancing data analysis accuracy and efficiency. With AI-powered algorithms, media monitoring tools can process vast amounts of information to deliver actionable insights, enabling businesses to conduct sentiment analysis, detect emerging trends, and utilize predictive analytics. This transformation allows organizations to make data-driven decisions in real time, ultimately fostering a competitive edge. The ongoing evolution of AI capabilities promises even deeper insights into consumer behavior, market dynamics, and brand reputation management.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Media Monitoring Tools Market Size by Component & CAGR (2024-2031)

• Market Overview
• Software
• Services

Media Monitoring Tools Market Size by Type & CAGR (2024-2031)

• Market Overview
• Print Media
• Broadcasting Media
• Online Media
• Social Media
• Others

Media Monitoring Tools Market Size by Deployment & CAGR (2024-2031)

• Market Overview
• On Premise
• Cloud

Media Monitoring Tools Market Size by Enterprise Type & CAGR (2024-2031)

• Market Overview
• Small and Medium Enterprises
• Large Enterprises

Media Monitoring Tools Market Size by Application & CAGR (2024-2031)

• Market Overview
• Customer Experience and PR Management
• Real Time Analytics
• Content management
• Digital Marketing
• Sales management
• Others

Media Monitoring Tools Market Size by Industry & CAGR (2024-2031)

• Market Overview
• BFSI
• Healthcare
• Media and Entertainment
• Retail and Ecommerce
• IT and Telecom
• Others

Media Monitoring Tools Market Size & CAGR (2024-2031)

• North America, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • US
  • Canada
• Europe, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Type, Deployment, Enterprise Type, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Meltwater - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cision Ltd. - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isentia Group Limited - Australia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Talkwalker - Luxembourg
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mention - France
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandwatch - United Kingdom
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hootsuite - Canada
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorkana Group Ltd. - United Kingdom
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M-Brain - Finland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVEyes Inc. - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• News Exposure - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agility PR Solutions - Canada
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Universal Information Services - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M Brain - Finland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BurrellesLuce - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LexisNexis Group - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nasdaq, Inc. - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muck Rack - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DataMiner.io - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation