市場調查報告書
商品編碼
1399592
罐裝葡萄酒市場規模-按產品(起泡酒、加強型、其他)按酒精含量(低度酒精、中度酒精、高度酒精)按配銷通路(超市和大賣場、線上、其他)、區域展望和全球預測,2023-2032年Canned Wine Market Size-By Product (Sparkling, Fortified, Others) By Alcoholic Content (Low Alcohol, Medium Alcohol, High Alcohol) By Distribution Channel (Supermarkets and Hypermarkets, Online, Others), Regional Outlook & Global Forecast, 2023-2032 |
在消費者偏好轉變、便利趨勢和不斷發展的葡萄酒文化的推動下,全球罐裝葡萄酒市場預計在 2032 年至 2032 年期間將強勁成長超過 13%。消費者越來越尋找方便的飲料選擇。
根據 Beverage Industry 2022 年的一篇文章,資料顯示,人們對健康和飲料的綜合興趣顯著增加了 27%。現代消費者在尋求便利而又不犧牲品質的同時,開始轉向罐裝葡萄酒作為多功能且攜帶的替代品。運輸的便利性減少了對環境的影響,而單份份量的便利性極大地促進了市場的成長。
整個罐裝酒市場根據產品、酒精含量、配銷通路和地區進行分類。
加強型葡萄酒市場預計到 20232 年將實現快速成長,其推動力是透過添加烈酒實現更高的酒精含量,這與尋求大膽和獨特風味的消費者產生共鳴。加強型葡萄酒類別中的罐裝產品為愛好者提供了一種方便的形式來探索和享受優質產品。加強型葡萄酒的攜帶性和豐富、複雜的特徵相結合,促進了該細分市場的突出地位。
高酒精含量細分市場將在預測期內獲得顯著的需求。消費者,尤其是那些喜歡更大膽、更濃鬱的葡萄酒體驗的消費者,正在轉向高酒精含量的罐裝葡萄酒。對於那些欣賞酒精含量升高給葡萄酒帶來的風味深度和複雜性的人來說,它是首選。隨著罐裝葡萄酒品牌不斷多樣化其產品以滿足不同的口味偏好,高度酒精細分市場正在受到越來越多的關注。
亞太地區罐裝葡萄酒市場預計在 2032 年至 2032 年期間將出現巨大成長,其特點是中產階級的崛起和對西方烹飪趨勢的日益欣賞。罐裝葡萄酒以其便利性和多樣化的風味特徵,非常符合亞太地區消費者不斷變化的偏好。中國、日本和印度等國家的罐裝葡萄酒消費量顯著增加,從而塑造了市場成長軌跡。
The global canned wine market is expected to witness robust growth over 13% during 2032-2032, propelled by shifting consumer preferences, convenience trends, and an evolving wine culture. The consumers are increasingly looking for convenient beverage options.
According to an article by Beverage Industry in 2022, data reveals a significant 27% rise in the combined interest in health and beverages. Modern consumers, seeking convenience without compromising quality, are turning to canned wines as a versatile and portable alternative. The ease of transport reduces environmental impact, and the convenience of single-serving portions contribute significantly to the market growth.
The overall canned wine market is classified based on product, alcoholic content, distribution channel & region.
The fortified wine segment is poised to witness swift growth through 20232 driven by their higher alcohol content achieved through the addition of spirits which resonates with consumers seeking bold and distinctive Flavors. Canned offerings in the fortified wine category provide an accessible format for enthusiasts to explore and enjoy a premium product. The combination of portability and the rich, complex profiles of fortified wines is contributing to the segment's prominence.
The high alcohol content segment will gain notable demand over the forecast period. Consumers, particularly those with a penchant for bolder and more robust wine experiences, are turning to high alcohol content canned wines. It is preferred by individuals who appreciate the depth of flavour and complexity that elevated alcohol levels can bring to a wine. As canned wine brands continue to diversify their offerings to meet varying taste preferences, the high alcohol segment is gaining traction.
Asia Pacific canned wine market is poised to register tremendous growth during 2032-2032, characterized by a rising middle class and a growing appreciation for Western culinary trends. Canned wine, with its accessibility and diverse flavor profiles, aligns well with the evolving preferences of consumers in Asia Pacific. The countries, including China, Japan, and India, showcase a notable increase in canned wine consumption, thus shaping the market growth trajectory.