罐裝葡萄酒市場規模、佔有率和成長分析（按產品類型、包裝尺寸、酒精濃度、配銷通路和地區）- 2025-2032 年行業預測

預計 2023 年全球罐裝葡萄酒市場規模將達到 2.729 億美元，並從 2024 年的 3.0865 億美元成長到 2032 年的 8.2636 億美元，預測期內（2025-2032 年）的複合年成長率為 13.1%。

隨著越來越多的消費者在忙碌的生活方式中青睞方便且經濟實惠的選擇，攜帶式單份飲料市場正在蓬勃發展。即飲產品的需求激增，尤其是自新冠疫情爆發以來，2021 年啤酒、調味麥芽飲料和蘋果酒的場外銷售額成長了 25%。罐裝葡萄酒因其便於攜帶和易於冷藏而越來越受歡迎，非常適合露營和釣魚等戶外活動。此外，消費者正在轉向永續的替代品，喜歡環保包裝的有機和營養食品。鋁罐比塑膠更輕、更便宜、更容易回收，因此有望推動該行業的成長。戶外休閒的趨勢進一步推動了對方便瓶裝飲料的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 原料分析
• Start-Ups分析
• 專利分析
• 貿易分析

罐裝葡萄酒市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 氣泡酒
• 無氣泡葡萄酒
  • 紅葡萄酒
  • 白葡萄酒
  • 玫瑰紅葡萄酒

罐裝葡萄酒市場規模（按包裝尺寸和複合年成長率） (2025-2032)

• 市場概況
• 最多 300 毫升
• 300毫升以上

罐裝葡萄酒市場規模（按酒精濃度和複合年成長率） (2025-2032)

• 市場概況
• 低酒精
• 中等酒精度
• 高度酒

罐裝葡萄酒市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 超級市場和大賣場
• 便利商店
• 網路零售商
• 專賣店
• 其他
  • 酒吧
  • 餐廳

罐裝葡萄酒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• E. & J. Gallo Winery（USA）
• Union Wine Company（USA）
• House Wine（USA）
• Underwood by Union Wine Company（USA）
• Nomadica（USA）
• Maker Wine（USA）
• Archer Roose（USA）
• West+Wilder（USA）
• Broc Cellars（USA）
• The Uncommon（UK）
• The Wine Group（USA）
• Dark Horse Wines（USA）
• Sofia by Francis Ford Coppola Winery（USA）
• Canned Wine Co.（Australia）
• Djuce（France）
• Les Dauphins（France）
• The Naked Grape（USA）
• Infinite Monkey Theorem（USA）
• Sofia Blanc de Blancs（USA）
• Ramona（USA）

結論和建議

Global Canned Wine Market size was valued at USD 272.9 million in 2023 and is poised to grow from USD 308.65 million in 2024 to USD 826.36 million by 2032, growing at a CAGR of 13.1% during the forecast period (2025-2032).

The market for portable, single-serve beverages is rapidly growing, fueled by consumers' increasing preference for convenience and cost-effective options amid busy lifestyles. The demand for ready-to-drink products has surged, particularly post-COVID-19, with off-premise sales of beer, flavored malt beverages, and cider rising by 25% in 2021. Canned wine is gaining popularity for its portability and ease of cold storage, making it ideal for outdoor activities like camping and fishing. Additionally, consumers are shifting towards sustainable alternatives, preferring organic, nutritious options with eco-friendly packaging. Aluminum cans, being lightweight, cheaper, and easier to recycle compared to plastic, are set to drive growth in this sector. The trend towards outdoor recreation is further elevating the demand for convenient bottled beverages.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Canned Wine market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Canned Wine Market Segmental Analysis

Global Canned Wine Market is segmented by Product Type, Package Size, Alcoholic Content, Distribution Channel and Region. Based on Product Type, the market is segmented into Sparkling Wine and Still Wine. Based on Package Size, the market is segmented into Up to 300 ml, and Above 300 ml. Based on Alcoholic Content, the market is segmented into Low Alcohol, Medium Alcohol and High Alcohol. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Canned Wine Market

One of the key drivers of the Global Canned Wine market is its convenience. The canning format offers consumers a practical and portable packaging option, making it particularly suitable for outdoor activities, picnics, and social events. This lightweight and easily transportable beverage eliminates the need for traditional accessories like wine glasses or corkscrews, allowing for a hassle-free drinking experience on the go. As a result, canned wine has gained popularity among those looking for a more accessible way to enjoy their favorite drinks while traveling or engaging in leisure activities. This trend reflects a growing demand for convenient, ready-to-drink wine options.

Restraints in the Global Canned Wine Market

One of the key restraints affecting the global canned wine market is the prevailing quality perception among consumers. Many individuals still link canned wine with inferior quality, which hinders its growth potential and acceptance in the mainstream market. This perception poses a challenge for brands aiming to promote canned wine as a viable alternative to traditional bottled options. However, there is potential for change in this mindset as an increasing number of premium canned wines become available, which could lead to a gradual shift in consumer attitudes and greater market acceptance over time.

Market Trends of the Global Canned Wine Market

The Global Canned Wine market is poised for significant growth, driven by evolving consumer preferences that favor convenience and portability over traditional packaging. As lifestyles become increasingly fast-paced, the demand for ready-to-drink options continues to surge, particularly among millennials and working professionals who value the ease of enjoying quality wine on-the-go. This trend is reinforced by the appeal of canned wine's eco-friendly packaging and diverse flavor offerings that cater to a range of palates. As a result, the canned wine market is anticipated to flourish, reflecting a fundamental shift in how consumers approach wine consumption in various settings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis
• Trade Analysis

Global Canned Wine Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Sparkling Wine
• Still Wine
  • Red Wine
  • White Wine
  • Rose Wine

Global Canned Wine Market Size by Package Size & CAGR (2025-2032)

• Market Overview
• Up to 300 ml
• Above 300 ml

Global Canned Wine Market Size by Alcoholic Content & CAGR (2025-2032)

• Market Overview
• Low Alcohol
• Medium Alcohol
• High Alcohol

Global Canned Wine Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars
  • Restaurants

Global Canned Wine Market Size & CAGR (2025-2032)

• North America (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Package Size, Alcoholic Content, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• E. & J. Gallo Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Union Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House Wine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Underwood by Union Wine Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomadica (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker Wine (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Roose (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• West + Wilder (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broc Cellars (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Uncommon (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dark Horse Wines (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofia by Francis Ford Coppola Winery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canned Wine Co. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Djuce (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Les Dauphins (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Naked Grape (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinite Monkey Theorem (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sofia Blanc de Blancs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ramona (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations