市場調查報告書
商品編碼
1434012
女性私密護理產品市場 - 按產品類型、價格範圍、配銷通路、預測 2024 - 2032 年Women Intimate Care Products Market - By Product Type, By Price Range, By Distribution Channel, Forecast 2024 - 2032 |
由於消費者越來越重視整體健康,受當前健康趨勢的推動,女性私密護理產品市場規模預計從 2024 年到 2032 年將以超過 4.5% 的CAGR成長。最近,許多女性正在尋找符合她們整體健康和自我照護目標的產品,這進一步推動了對專業私密護理用品的需求。人們越來越重視個人健康和自我護理,因此擴大使用私人護理產品作為整體女性健康習慣的重要組成部分。
以品質和創新而聞名的知名品牌的存在將顯著影響消費者的偏好。人們對探索和投資優質私人護理產品的興趣日益濃厚,促使行業參與者擴大品牌影響力並建立全球足跡,進一步增強行業前景。例如,2023 年 3 月,私人身體護理公司 Luna Daily 因擴大北美市場准入而獲得 300 萬英鎊的投資。
女性私密護理產品產業按產品類型、價格範圍、配銷通路和地區細分。
根據產品類型,由於人們對性健康的認知不斷提高以及對私密健康態度的改變,2024年至2032年私密潤滑劑領域的市場佔有率CAGR將達到4.3%。根據不同喜好量身定做的產品(包括天然和有機配方)越來越受歡迎,為行業參與者提供了潛在的成長機會。例如,2023 年 5 月,無性別性健康企業 Nauox 推出了第一個潤滑劑系列,包括雞尾酒靈感和植物成分的選擇,以及獨特的洗滌劑。
來自線上配銷通路管道的女性私密護理產品市場在 2023 年錄得可觀的銷售額,預計到 2032 年將以 4.7% 的CAGR成長。數位時代使消費者能夠方便地獲取各種私密護理產品。線上平台提供謹慎而全面的購物體驗,促進消費者的舒適度和選擇。線上分銷管道的可訪問性,加上不斷變化的消費者偏好和訂購的便利性,將極大地促進市場擴張。
從地區來看,由於個人衛生意識不斷增強以及對健康的關注度不斷提高,亞太地區女性私密護理產品行業預計在 2024 年至 2032 年間呈現 4.2% 的成長率。快速的城市化和不斷變化的文化規範正在推動該地區女性私密護理產品的接受度不斷提高。此外,製造商正在努力推出新產品,透過融入天然和有機成分來滿足不同的喜好,進一步推動市場擴張。例如,2023年6月,蘭精集團與杭州恩邦德無紡布有限公司合作,推動木質維OCEL(TM)品牌萊賽爾纖維在可沖散無紡布產品的創新與應用。
Women Intimate Care Products Market size is anticipated to expand at over 4.5% CAGR from 2024 to 2032 propelled by the prevailing wellness trends due to consumers increasingly prioritizing holistic well-being. Of late, multiple women are seeking products that align with their overall health and self-care goals, further driving the demand for specialized intimate care items. The broader emphasis on personal health and self-care is increasing the use of intimate care products as essential components of overall women wellness routines.
The presence of well-established brands, known for quality and innovation will significantly influence the consumer preferences. The rising interest to explore and invest in premium intimate care products is spurring industry players to expand their brand reach and establish a global footprint, further augmenting the industry outlook. For instance, in March 2023, Luna Daily, an intimate body care business, received a £3 million for expanding its access in the North American market.
The women intimate care products industry is segmented into product type, price range, distribution channel, and region.
Based on product type, the market share from the intimate lubricants segment will witness 4.3% CAGR from 2024-2032 attributed to increasing awareness about sexual wellness and changing attitudes towards intimate health. Products tailored to diverse preferences, including natural and organic formulations, are gaining popularity, providing potential growth opportunities to the industry players. For instance, in May 2023, Nauox, a genderless sexual health business, unveiled its first collection of lubricants, including cocktail-inspired and botanical-infused options, as well as distinctive wash.
Women intimate care products market from the online distribution channel segment recorded considerable sales in 2023 and is estimated to grow at 4.7% CAGR through 2032. The digital era has empowered consumers to access a diverse range of intimate care products conveniently. Online platforms offer a discreet and comprehensive shopping experience, fostering consumer comfort and choice. The accessibility of online distribution channels coupled with the evolving consumer preferences and the ease of ordering will contribute significantly to the market expansion.
Regionally, the Asia Pacific women intimate care products industry is set to exhibit 4.2% growth rate between 2024 and 2032 driven by the increasing awareness about personal hygiene, and the rising focus on wellness. Rapid urbanization and the changing cultural norms are contributing to the increasing acceptance of women intimate care products in the region. Furthermore, manufacturers are working on new product launches to cater to diverse preferences vy incorporating natural and organic ingredients, further fueling the market expansion. For instance, in June 2023, Lenzing Group partnered with Hangzhou Nbond Nonwovens Co., Ltd. to boost the innovation as well as application of wood-based VEOCEL™ branded lyocell fibers in flushable nonwovens products.