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市場調查報告書
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1557383

女性用私密護理市場－2024年至2029年預測

Women Intimate Care Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 160 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

女性用私密護理市場預計將從 2024 年的 167.1 億美國增至 2029 年的 206.01 億美元，預測期內複合年成長率為 4.28%。

這一成長是由於女性買家對私密健康的意識增強。由於這些產品易於獲取，新興市場中超級市場、大賣場和專賣店的激增正在促進整體市場的開拓。此外，購買力的上升和可支配收入的增加也促進了市場的成長。此外，職業女性數量的迅速增加正在推動對高品質私密護理用品的需求，從而推動整體市場的擴張。

此外，由於該地區健康問題和皮膚感染疾病的風險增加，女性對女性衛生和相關物品的認知不斷提高，導致對該產品的需求增加。越來越多的生殖器皮膚感染疾病病例敦促世界各地的女性保持私密部位的健康和衛生。根據哈佛醫學院 2023 年 9 月的資料，75% 的女性一生中至少會感染一次陰道酵母菌感染疾病，高達 45% 的女性會感染兩次或更多。

女性酵母菌感染疾病的高發性將導致對預防和治療這些感染疾病的產品的強勁需求，從而導致未來幾年對私密護理產品的需求的發展。各國政府和國際組織為提高人們對維持良好衛生習慣對婦女的好處的認知而做出的其他努力也促進了市場的開拓。

女性用私密護理市場促進因素：

  • 對賦權和健康的日益關注預計將推動全球對女性用私密護理產品的需求。

由於人們越來越關注女性賦權和健康，女性用私密護理市場正在經歷顯著的市場開拓。現在，女性將私密護理視為她們整體福祉和自我護理的基本組成部分。支持這一成長的主要原因之一是女性就業的增加，這正在影響女性用私密護理市場的發展。可支配收入的增加使女性能夠更多地投資於個人保養用品，包括私密物品。

例如，世界銀行集團的報告顯示，各地區勞動人口中女性的比例正在增加。法國勞動人口中女性比例最高，達 49%。其次是澳洲（47%）、瑞士（46.7%）、美國（ 46.5%）和日本（45.1%）。此外，職業婦女可以更好地獲得有關健康和衛生的資訊，並且對私密護理越來越感興趣。隨著越來越多的女性加入勞動力隊伍，對方便、環保、隨身攜帶的私人護理產品的需求不斷成長。

女性用私密護理市場細分分析

  • 私密洗滌產業預計將推動市場擴張。

由於世界各地女性的衛生和清潔意識不斷增強，私密洗滌產品越來越受歡迎。這也是因為各個年齡層的女性都在轉向有助於維持身體自然 pH 值並降低感染疾病風險的產品。此外，使用這些私密護理產品可以大幅防止搔癢和細菌感染，並促進乳酸菌等健康細菌的生長。

此外，私密處清洗還可以預防外陰陰道炎和其他輕微感染疾病的發生。根據國際準則，每日溫和清洗外陰部對於女性衛生和親密關係的整體健康起著重要作用。例如，根據美國國立衛生研究院的研究，使用普通肥皂清洗陰道會破壞正常菌叢並導致私密區域感染疾病。因此，從長遠來看，這些發現可能會推動私密清洗產品的銷售。

隨著女性教育程度的提高，她們對女性衛生用品的看法也隨之提高。經過適當製造和臨床測試以提供抗菌和其他健康益處的私密清洗產品的認可和受歡迎程度已成倍增加。此外，女性勞動參與率的提高也是推動這些產品需求的因素。此外，社群媒體也對提高意識和促銷私密清洗產品產生了重大影響。女性可支配收入的增加和意識的提高正在推動女性用私密護理產品的使用。根據世界銀行的數據，全球勞動力中 15 歲以上女性人數從 2020 年的 47% 增加到 2023 年的 49%。就業女性數量不斷增加，她們對個人衛生解決方案的消費能力不斷增強，為私密護理產品的銷售創造了光明的前景。

印度預計將擁有很大的市場佔有率。

由於女性生殖器衛生意識的提高，包括印度在內的亞太國家預計將在預測期內佔據重要的市場佔有率。預計這將對該國的女性消費者產生積極有效的影響，因為她們面臨更高的健康問題和私密區域皮膚相關問題的風險。例如，根據《印度婦產科研究雜誌》報導，外陰念珠菌症(VVC) 的盛行率正在以驚人的速度增加，大約四分之三的女性一生中至少經歷過一次 VVC。

此外，由於生活方式的改變，如日程安排更加繁忙和壓力水平增加，未來幾年對私密護理產品的需求可能會增加。除了擁有更多的可支配收入外，女性消費者現在也正在尋找見效快且舒適的產品。

此外，女性人口教育程度和就業前景的提高也對市場成長產生正面影響。此外，隨著女性購買力的增強，她們將更願意優先考慮自己的私密護理需求，並為自己的身心健康投資優質的私密護理產品。

此外，在印度擁有強大影響力的聯合利華將於 2024 年宣布與 Luna Dairy 建立合作夥伴關係，進一步投資其私人身體保養產品組合。此類干預措施可能會導致親密產品類型中獨特產品的激增，從而支持預測期內的市場成長。

女性用私密護理市場的主要發展：

  • 2023 年 5 月 - 印度領先的衛生解決方案供應商 Niine 推出印度首款基於 PLA 的生物分解性衛生棉。該產品經過 CIPET 認證，可在 175 天至 1 年內分解。這徹底改變了環保產品，減少了傳統衛生棉對環境的影響。

目錄

第1章 簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章調查方法

  • 研究設計
  • 調查過程

第3章執行摘要

  • 主要發現

第4章市場動態

  • 市場促進因素
  • 市場限制因素
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章女性用私密護理市場：依產品類型

  • 介紹
  • 私密清洗
  • 私密擦拭巾
  • 保濕霜和乳霜
  • 粉末
  • 其他

第6章女性用私密護理市場：依年齡層別

  • 介紹
  • 12-19歲
  • 20-29歲
  • 30-39歲
  • 40歲以上

第7章女性用私密護理市場：依通路分類

  • 介紹
  • 線上
  • 離線

第8章女性用私密護理市場：按地區分類

  • 介紹
  • 北美洲
    • 依產品類型
    • 按年齡層別
    • 按分銷管道
    • 按國家/地區
  • 南美洲
    • 依產品類型
    • 按年齡層別
    • 按分銷管道
    • 按國家/地區
  • 歐洲
    • 依產品類型
    • 按年齡層別
    • 按分銷管道
    • 按國家/地區
  • 中東/非洲
    • 依產品類型
    • 按年齡層別
    • 按分銷管道
    • 按國家/地區
  • 亞太地區
    • 依產品類型
    • 按年齡層別
    • 按分銷管道
    • 按國家/地區

第9章競爭環境及分析

  • 主要企業及策略分析
  • 新興企業和大牌盈利
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章 公司簡介

  • Redcliffe Hygiene Private Limited
  • Redroom Technology Pvt Ltd
  • Joylux, Inc
  • Hindustan Unilever Limited
  • Procter & Gamble
  • Johnson & Johnson
  • Bodyform
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Bella
  • Essity
  • Edgewell Personal Care
簡介目錄
Product Code: KSI061613764

The women's intimate care market is projected to grow at a CAGR of 4.28% over the forecast period, from US$16.710 billion in 2024 to reach US$20.601 billion by 2029.

This growth is ascribed to the rising awareness among female buyers concerning intimate hygiene. An increasing number of supermarkets, hypermarkets, and specialty stores are contributing to the overall market development owing to the easy accessibility of these items. In addition, rising purchasing power and high expendable income have contributed to market growth. Furthermore, the fast increase in the working female population has boosted the requirement for high-quality intimate care items, which has propelled the overall market expansion.

Moreover, rising awareness of women towards females' hygiene and its relatable items owing to the growing risk of well-being issues and skin infections in the hint region has resulted in a rise in this product demand. Increasing cases of genital skin infections are encouraging women globally to maintain their intimate region health and hygiene. According to Harvard Medical School data from September 2023 stated that 75% of women are potentially to suffer at least one Vaginal Candida Infection in their lifetime, with up to 45% of women having two or more.

The high predominance of yeast infections in women leads to considerable demand for products to prevent and treat these infections, resulting in progressing demand for intimate care items in the years to come. Besides, various initiatives are taken by the government and international organizations to raise awareness of the benefits of maintaining feminine hygiene, which is additionally contributing to the market development.

WOMEN INTIMATE CARE MARKET DRIVERS:

  • The rising focus on empowerment and wellness is expected to boost the global demand for women's intimate care products.

The women's intimate care market is experiencing significant development due to an increased focus on female empowerment and wellness. Women presently see intimate care as a fundamental part of their overall well-being and self-care practices. One of the prime reasons supporting this growth is the increase in women's employment, which impacts the development of the women's intimate care market. Increased disposable income permits women to invest more in personal care items, including intimate products.

For instance, as per the World Bank Group report, there has been a rise in the percentage of women in the labor force in different regions. France accounted for 49% of females in the labor force, which is the highest. It was followed by Australia, Switzerland, the United States, and Japan, which accounted for 47%, 46.7%, 46.5%, and 45.1%, respectively, in 2023. Further, working women have way better access to well-being and hygiene-related information, contributing to a rise in mindfulness of intimate care. The requirement for convenient, eco-friendly, and on-the-go intimate care products grows as more females join the workforce.

Women Intimate Care Market Segment Analysis

  • The intimate wash segment is anticipated to boost the market expansion.

The growing popularity of intimate wash products is driven by increasing awareness about preserving sanitation and cleanliness among women worldwide. This is also because women of all ages increasingly prefer such products that help them maintain their bodies' natural pH, making them less prone to infections. Further, with the application of these intimate care products, itching, and bacterial infections are prevented to a great extent, thereby promoting the growth of healthy bacteria like lactobacillus.

Moreover, Intimate washing also prevents the occurrence of vulvovaginal disease coupled with other minor infections. Supported by international guidelines, daily gentle cleansing of the vulva forms an important part of feminine hygiene and overall intimate health. For instance, as per the National Institute of Health, the use of normal soaps for vagina cleaning may upset the normal flora and can lead to infections in intimate areas. Therefore, such findings will propel the sales of intimate wash products in the long term.

With rising women's education, people are becoming more vocal about women's hygiene products. The awareness and popularity of intimate wash products that are properly made and clinically tested to provide targeted antibacterial and other health benefits are increasing multifold. Moreover, the rising workforce participation of women is an additional factor propelling the demand for such products. Further, social media also greatly influences raising awareness and promoting intimate wash products. Rising female disposable income with increased awareness is promoting the usage of women's intimate care products. According to the World Bank, the female population above 15 years, which is part of the labor workforce globally, increased in 2023 and reached 49% compared to 47% in 2020. The growing number of employed women highlights positive prospects for sales of intimate wash products with more spending power on personal hygiene solutions.

India is anticipated to have a significant market share.

The countries of Asia Pacific, such as India, are anticipated to hold a significant market share in the projected period, owing to the increasing genital hygiene consciousness among the women in the country. This is expected to create a favorable and effective influence on female consumers in the country due to the higher risk of health problems in intimate areas and several skin-related issues. For instance - according to the Indian Journal of Obstetrics and Gynecology Research, the prevalence of Vulvovaginal candidiasis (VVC) is increasing at an alarming rate, with around three-fourths of women experiencing one instance of VVC in their lifetime.

Moreover, the demand for intimate care products will increase in the coming years due to changes in lifestyle habits, including busier schedules and higher stress levels. Currently, female consumers look for quick-fix and comfortable products in addition to rising disposable incomes.

Additionally, the rising education and employment prospects among the female population positively impact the market growth. Further, higher purchasing power among women will help them prioritize intimate care needs and generate a willingness to invest in premium intimate care products to suit their physical and emotional well-being.

Moreover, Unilever, which has an established presence in India, announced its partnership with Luna Daily in 2024 to boost investment in its intimate body care portfolio. Such intervention will lead to the proliferation of unique products under intimate product categories, supporting the market growth till the forecast period.

Women Intimate Care Market Key Developments:

  • May 2023- Niine, a leading Indian hygiene solution supplier, launched India's first PLA-based biodegradable sanitary pads, which are CIPET-certified and decompose in a timeframe of 175 days and a year. This revolutionized eco-friendliness and decreased the effect of traditional sanitary pads on the environment.

Market Segmentation:

Women's Intimate Market is segmented and analyzed as below:

By Product Type

  • Intimate Wash
  • Intimate Wipes
  • Moisturizers and Creams
  • Powder
  • Others

By Age Group

  • 12-19 years
  • 20-29 years
  • 30-39 years
  • 40 years and above

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • Spain
  • United Kingdom
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst view

5. WOMEN INTIMATE CARE MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Intimate Wash
  • 5.3. Intimate Wipes
  • 5.4. Moisturizers and Creams
  • 5.5. Powder
  • 5.6. Other

6. WOMEN INTIMATE CARE MARKET BY AGE GROUP

  • 6.1. Introduction
  • 6.2. 12-19 years
  • 6.3. 20-29 years
  • 6.4. 30-39 years
  • 6.5. 40 years and above

7. WOMEN INTIMATE CARE MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. WOMEN INTIMATE CARE MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product Type
    • 8.2.2. By Age Group
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. United States
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Product Type
    • 8.3.2. By Age Group
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Product Type
    • 8.4.2. By Age Group
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. Spain
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. France
      • 8.4.4.5. Italy
      • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Product Type
    • 8.5.2. By Age Group
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. Israel
      • 8.5.4.3. UAE
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Product Type
    • 8.6.2. By Age Group
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. South Korea
      • 8.6.4.4. India
      • 8.6.4.5. Australia
      • 8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Markey Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Redcliffe Hygiene Private Limited
  • 10.2. Redroom Technology Pvt Ltd
  • 10.3. Joylux, Inc
  • 10.4. Hindustan Unilever Limited
  • 10.5. Procter & Gamble
  • 10.6. Johnson & Johnson
  • 10.7. Bodyform
  • 10.8. Kimberly-Clark Corporation
  • 10.9. Unicharm Corporation
  • 10.10. Bella
  • 10.11. Essity
  • 10.12. Edgewell Personal Care