羽絨外套市場規模-按材料（鴨絨、鵝絨、合成羽絨）、按消費群體（男士、女士、兒童）、按價格範圍（預算、中檔、高階）、按配銷通路（線上、線下） ，按地區和預測，2024 - 2032

在對輕盈、保暖和耐用外套的需求不斷成長的推動下，羽絨服市場規模預計從 2024 年到 2032 年複合年成長率將超過 6.2%。羽絨外套內填充柔軟且保暖的鴨或鵝羽毛，具有卓越的保暖重量比，使其成為寒冷天氣條件下的理想選擇。製造技術和材料的不斷進步導致羽絨外套的開發具有增強的功能，例如防水性、透氣性和可折疊性。

消費者越來越意識到他們的購買決定對環境和道德的影響，並正在尋找符合動物福利標準和環境永續性的負責任來源的羽絨外套。各種價位和分銷管道（包括線上零售平台和專業戶外商店）的羽絨外套供應量不斷增加，以提高消費者的可及性和可負擔性，這進一步推動了市場成長。

羽絨外套產業按材料、消費群體、價格範圍、配銷通路和地區進行細分。

根據材料，羽絨外套市場中的鵝絨部分在預測期內將達到 6.3% 的成長率。由於其卓越的保暖重量比和卓越的保暖性能，鵝羽絨外套非常適合優質羽絨外套。鵝絨還具有較高的蓬鬆度，顯示羽絨簇的蓬鬆度和壓縮性，這進一步增強了夾克的隔熱能力。

在配銷通路方面，在消費者參與和體驗式購物的支持下，預計2024年至2032年羽絨外套市場的線下部分將實現5.9%的成長率。線上零售通路提供便利性和可近性，而戶外專賣店和百貨公司等實體門市則創造了身臨其境的購物體驗，消費者可以觸摸、感受和試穿不同款式和尺寸的羽絨外套。

到 2032 年，亞太地區羽絨外套市場產業規模將以 6.2% 的複合年成長率大幅成長，原因是氣候多樣化，日本、韓國和中國等國家的冬季寒冷。滑雪、健行和登山等戶外休閒活動的日益普及，促使消費者擴大採用羽絨外套。可支配收入水準的上升和城市人口生活方式的改變將進一步刺激該地區對優質羽絨服的需求。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 人們對環保產品的認知不斷增強
    • 戶外活動越來越受歡迎
    • 時尚潮流不斷增加
  • 產業陷阱與挑戰
    • 廉價替代品的可用性
    • 季節性需求
• 成長潛力分析
• 消費者購買行為
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：估計與預測：按材料 2018 - 2032 年，

• 主要趨勢
• 鴨絨
• 鵝絨
• 合成羽絨

第 6 章：估計與預測：按消費者群體 2018 - 2032 年，

• 主要趨勢
• 男士
• 女性
• 孩子們

第 7 章：估計與預測：依價格範圍 2018 - 2032，

• 主要趨勢
• 低的
• 中等的
• 高的

第 8 章：估計與預測：按配銷通路2018 - 2032 年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 大型超市/超市
  • 百貨公司
  • 其他（個體店等）

第 9 章：估計與預測：按地區 2018 - 2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 的其餘部分

第 10 章：公司簡介

• The North Face
• Canada Goose Holdings Inc.
• Patagonia, Inc.
• Arc'teryx Equipment, Inc.
• Columbia Sportswear Company
• Marmot Mountain, LLC
• Mountain Hardwear, Inc.
• Eddie Bauer LLC
• Outdoor Research
• Rab Equipment Ltd.
• Mammut Sports Group AG
• Helly Hansen
• Jack Wolfskin GmbH & Co. KGaA
• Fjallraven International AB
• Black Diamond Equipment, Ltd.

Down Jacket Market size is expected to register over 6.2% CAGR from 2024 to 2032, driven by the increasing demand for lightweight, warm, and durable outerwear. Down jackets, filled with soft and insulating under feathers of ducks or geese offer exceptional warmth-to-weight ratio, making them ideal for cold weather conditions. Rising advancements in manufacturing technologies and materials have led to the development of down jackets with enhanced features, such as water resistance, breathability, and packability.

Consumers are increasingly conscious of the environmental and ethical implications of their purchasing decisions and are seeking out responsibly sourced down jackets that adhere to animal welfare standards and environmental sustainability. The growing availability of down jackets across various price points and distribution channels, including online retail platforms and specialty outdoor stores to enhance accessibility and affordability for consumers is further driving the market growth.

The down jacket industry is segmented into material, consumer group, price range, distribution channel and region.

Based on material, the goose down segment in the down jacket market is poised to witness 6.3% growth rate over the forecast period. Due to their exceptional warmth-to-weight ratio and superior insulating properties, goose down jackets are highly desirable for premium-quality down jackets. Goose down is also associated with higher fill power, indicating the loftiness and compressibility of the down clusters, which further enhances the insulation capabilities of the jackets.

With respect to distribution channel, the offline segment in the down jacket market is anticipated to observe a 5.9% growth rate during 2024 and 2032, backed by consumer engagement and experiential shopping. While online retail channels offer convenience and accessibility, offline outlets, such as specialty outdoor stores and department stores create immersive shopping experiences where consumers can touch, feel, and try on different styles and sizes of down jackets.

Asia Pacific down jacket market industry size will grow significantly at 6.2% CAGR through 2032, attributed to the diverse climate, characterized by cold winters in countries like Japan, South Korea, and China. The growing popularity of outdoor recreational activities, including skiing, hiking, and mountaineering is contributing to the increasing adoption of down jackets among consumers. The rising disposable income levels and changing lifestyles of the urban population will further fuel the demand for premium-quality down jackets in the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Market 360 degree synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Key news & initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Growing awareness for environment friendly products
    • 3.4.1.2 Growing popularity of outdoor activities
    • 3.4.1.3 Increasing fashion trends
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Availability of cheap substitutes
    • 3.4.2.2 Seasonal demand
• 3.5 Growth potential analysis
• 3.6 Consumer buying behavior
  • 3.6.1 Demographic trends
  • 3.6.2 Factors affecting buying decision
  • 3.6.3 Consumer product adoption
  • 3.6.4 Preferred distribution channel
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share, 2023
• 4.3 Competitive analysis of major market players, 2023
• 4.4 Competitive positioning matrix, 2023
• 4.5 Strategic outlook matrix, 2023

Chapter 5 Estimates & Forecast, By Material 2018 - 2032, (USD Billion; Million Units)

• 5.1 Key trends
• 5.2 Duck down
• 5.3 Goose down
• 5.4 Synthetic down

Chapter 6 Estimates & Forecast, By Consumer Group 2018 - 2032, (USD Billion; Million Units)

• 6.1 Key trends
• 6.2 Men
• 6.3 Women
• 6.4 Kids

Chapter 7 Estimates & Forecast, By Price Range 2018 - 2032, (USD Billion; Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Estimates & Forecast, By Distribution Channel 2018 - 2032, (USD Billion; Million Units)

• 8.1 Key trends
• 8.2 Online
  • 8.2.1 E-commerce websites
  • 8.2.2 Company websites
• 8.3 Offline
  • 8.3.1 Hypermarket/supermarket
  • 8.3.2 Departmental stores
  • 8.3.3 Others (Individual stores, etc)

Chapter 9 Estimates & Forecast, By Region 2018 - 2032, (USD Billion; Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
  • 9.3.7 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 South Africa
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 The North Face
• 10.2 Canada Goose Holdings Inc.
• 10.3 Patagonia, Inc.
• 10.4 Arc'teryx Equipment, Inc.
• 10.5 Columbia Sportswear Company
• 10.6 Marmot Mountain, LLC
• 10.7 Mountain Hardwear, Inc.
• 10.8 Eddie Bauer LLC
• 10.9 Outdoor Research
• 10.10 Rab Equipment Ltd.
• 10.11 Mammut Sports Group AG
• 10.12 Helly Hansen
• 10.13 Jack Wolfskin GmbH & Co. KGaA
• 10.14 Fjallraven International AB
• 10.15 Black Diamond Equipment, Ltd.