雪靴市場：現況分析與預測（2023-2030）

Snow Boots Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年12月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 149 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

隨著消費者越來越願意花錢購買戶外服裝和鞋類（包括雪靴），雪靴市場預計在預測期內將以 3.1% 的複合年增長率成長。這是由於可支配收入的增加以及對時尚和個人風格的興趣增加。氣候變遷正在導致極端天氣事件增加，包括一些地區降雪量增加。這也促進了雪靴需求的增加。例如，2023 年，Sorel 推出了 Kinetic Conquest 系列雪靴，採用革命性的新型牽引系統，可增強冰面抓地力。

市場依類型分為戶外和運動。其中，戶外雪靴領域將在2022年佔據壓倒性的市場。戶外雪靴針對的是積極參與冬季運動和戶外活動的個人。這代表了人口中很大且不斷增長的部分，特別是在氣候寒冷的地區。此外，與其他雪靴類別相比，戶外雪靴細分市場提供了廣泛的產品選擇。這包括功能、材料、款式和價格點的變化，以滿足各種需求和偏好。

根據最終用戶，市場分為男性、女性和其他。男性市場在雪靴市場中佔有很大份額，因為男性通常參與更多的戶外活動，如健行、露營、雪鞋行走和滑雪。這些活動通常需要雪靴，這就是為什麼男士對雪靴的需求量很大。此外，男性在選擇雪靴時往往會優先考慮功能和性能。他們傾向於選擇具有高級功能的靴子，例如卓越的保暖性、防水性、牽引力和耐用性，這些功能通常出現在價格較高的男士雪靴中。

依分銷管道劃分，市場分為電子商務和線下商店。一般來說，男性更願意參加健行、露營、雪鞋行走和滑雪等戶外活動，因此男性細分市場佔據了雪靴市場的很大份額。這些活動通常需要雪靴，這就是為什麼男士對雪靴的需求量很大。此外，男性在選擇雪靴時往往會優先考慮功能和性能。他們更有可能選擇具有先進功能的靴子，例如更好的絕緣性、防水性、牽引力和耐用性，這些功能通常出現在價格較高的男士雪靴中。

為了更了解雪靴產業的市場採用情況，市場為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、荷蘭、法國、義大利、西班牙、歐洲其他地區）、亞太地區（中國、日本、印度、亞太地區其他地區）及世界其他國家。北美是最大的雪靴市場，以數量計算約佔全球市場份額的40%。這是由於以下幾個因素造成的：北美許多地區嚴酷的冬季條件和降雪對雪靴的需求很高。此外，北美消費者通常活躍且熱愛戶外運動，參與滑雪、單板滑雪和雪鞋行走等冬季運動，這些運動需要專門的鞋子。此外，北美消費者平均可支配收入較高，這意味著他們可以花更多錢購買優質功能性雪靴。

市場上的主要參與者包括：Rocky Brands, Inc.、New Balance Athletics, Inc.、Danner、Amer Sports Corporation、DECKERS BRANDS、Wolverine World Wide, Inc.、Norse Projects、 Nike Inc.、SOREL Corporation 和Dr. Martens plc。

Snow boots are intended to protect the feet from dampness and cold when walking in the snow. The popularity of winter sports and activities such as skiing, snowboarding, and snowshoeing has been growing steadily in recent years. This has led to an increased demand for snow boots that can provide warmth, comfort, and traction in cold and snowy conditions. With urbanization on the rise, more people are living in colder climates where snow boots are a necessity. Additionally, an increase in migration to colder regions is further driving the demand for snow boots market.

The Snow boots market is expected to grow at a strong CAGR of 3.1 % during the forecast period owing to consumers being increasingly willing to spend money on outdoor clothing and footwear, including snow boots. This is driven by rising disposable incomes and a growing interest in fashion and personal style. Climate change is leading to more extreme weather events, including increased snowfall in some regions. This has also contributed to the rising demand for snow boots. For example, in 2023 Sorel Launched its "Kinetic Conquest" snow boot line featuring a revolutionary new traction system for enhanced grip on ice.

Based on type, the market is segmented into outdoor snow boots and sports snow boots. Amongst these, the outdoor snow boots segment held a dominating share of the market in 2022. Outdoor snow boots are targeted towards individuals who actively participate in winter sports and outdoor activities. This represents a large and growing segment of the population, especially in regions with cold climates. Additionally, the outdoor snow boot segment offers a wider range of product options compared to other snow boot categories. This includes variations in features, materials, styles, and price points, catering to diverse needs and preferences.

Based on end user, the market is segmented into men, women, and others. The men segment has a significant share in the snow boots market because men are generally more likely to participate in outdoor activities such as hiking, camping, snowshoeing, and skiing. These activities often require snow boots, contributing to the higher demand among men. Additionally, men tend to prioritize functionality and performance when choosing snow boots. They are more likely to opt for boots with advanced features such as superior insulation, waterproofness, traction, and durability, which are often found in higher-priced men's snow boots.

Based on the distribution channel, the market is segmented into e-commerce and offline stores. The men segment has a significant share in the snow boots market because men are generally more likely to participate in outdoor activities such as hiking, camping, snowshoeing, and skiing. These activities often require snow boots, contributing to the higher demand among men. Additionally, men tend to prioritize functionality and performance when choosing snow boots. They are more likely to opt for boots with advanced features such as superior insulation, waterproofness, traction, and durability, which are often found in higher-priced men's snow boots.

For a better understanding of the market adoption of the snow boots industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, UK, Netherlands, France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India and Rest of Asia-Pacific), Rest of World. North America is the largest market for snow boots, accounting for around 40% of the global market share in terms of volume. This is due to several factors, including many regions in North America experiencing harsh winter conditions with snowfall, creating a high demand for snow boots. Additionally, North Americans are generally more active and outdoorsy, participating in winter sports like skiing, snowboarding, and snowshoeing, which require specialized footwear. Moreover, Consumers in North America have higher disposable income on average, allowing them to spend more on premium and functional snow boots.

Some major players operating in the market include: Rocky Brands, Inc., New Balance Athletics, Inc., Danner, Amer Sports Corporation, DECKERS BRANDS, Wolverine World Wide, Inc., Norse Projects, Nike Inc., SOREL Corporation, and Dr. Martens plc.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Snow Boots Market
2.2. Research Methodology of the Snow Boots Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL SNOW BOOTS MARKET COVID-19 IMPACT

6 GLOBAL SNOW BOOTS MARKET REVENUE, 2020-2030F

7 MARKET INSIGHTS BY TYPE

7.1. Outdoor Snow Boots
7.2. Sports Snow Boots

8 MARKET INSIGHTS BY END USER

8.1. Men
8.2. Women
8.3. Others

9 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

9.1. E-Commerce
9.2. Offline Stores

10 MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. France
- 10.2.3. UK
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. Japan
- 10.3.3. India
- 10.3.4. Rest of APAC
10.4. Rest of the World