市場調查報告書
商品編碼
1490916
嬰兒服飾市場 - 按產品類型、按年齡層、按性別、按材料、按價格、按配銷通路,預測 2024 年 - 2032 年Baby Apparel Market - By Product Type, By Age Group, By Gender, By Material, By Price, By Distribution Channel, Forecast 2024 - 2032 |
由於父母對嬰幼兒時尚和風格的日益關注,嬰兒服裝市場規模預計在 2024 年至 2032 年期間複合年成長率將達到 4.7%。目前,父母不僅追求舒適性和功能性,也為寶寶尋求時尚的服裝。可支配收入的增加和生活方式的改變,特別是在新興經濟體,導致嬰兒服裝支出增加。隨著父母優先考慮孩子的品質和優質品牌,製造商和零售商正在以創新設計、永續材料和優質產品來應對,以滿足不斷成長的消費者需求。
嬰兒服裝擴大被朋友、家人和同事視為貼心且實用的禮物,從而推動了全年的銷售。由於網上購物的便利性以及款式和尺寸的多樣化,父母在為孩子選擇服裝時擁有更大的靈活性和選擇權,從而推動了產品的使用。例如,2023 年 2 月,沃爾瑪推出了名為 M + A by Monica + Andy 的柔軟有機嬰兒服裝獨家系列。該新產品正在網上銷售,同時推廣至 1,100 家商店。
嬰兒服裝產業按產品類型、年齡層、性別、材質、價格配銷通路和地區進行細分。
根據類型,到2032 年,下裝細分市場的市場規模預計將達到創紀錄的4.6% 複合年成長率。緊身褲、慢跑褲和牛仔褲,行動的便利性正在增加。隨著時尚潮流的不斷變化以及為嬰幼兒穿著時尚服裝的願望,底褲可以有多種設計、圖案和顏色,以滿足不同消費者的喜好。
在材料方面,預計2024 年至2032 年間,羊毛細分市場的嬰兒服裝市場佔有率將實現4.6% 的複合年成長率。在寒冷的天氣中為嬰兒提供溫暖,同時調節溫度以防止過熱。這種固有的品質使羊毛服裝成為嬰兒和幼兒的理想選擇,尤其是在寒冷的月份。羊毛進一步降低過敏性,對敏感肌膚溫和,降低皮膚嬌嫩的嬰兒受到刺激和不適的風險。
2024 年至 2032 年間,北美嬰兒服裝產業將實現 4.6% 的成長率。 強勁的經濟和父母的高可支配收入水平使得高階和設計師嬰兒服裝的支出增加。消費者對嬰兒服飾中有機和環保材料的偏好轉變,加上永續意識的不斷增強,正在推動對有機棉和竹基服裝選擇的需求,從而促進區域市場的成長。
Baby apparel market size is estimated to record 4.7% CAGR during 2024-2032, driven by the increasing focus on fashion and style for infants and toddlers among parents. Currently, parents are not only seeking comfort and functionality but also fashionable clothing items for their babies. Rising disposable incomes and changing lifestyles, particularly in emerging economies, have led to increased spending on baby clothing. As parents prioritize quality and premium brands for their children, manufacturers and retailers are responding with innovative designs, sustainable materials, and premium offerings to cater to the rising consumer demand.
Baby clothing items are increasingly perceived as thoughtful and practical gifts by friends, family, and colleagues, driving their sales throughout the year. With the convenience of online shopping and the availability of diverse styles and sizes, parents have greater flexibility and choice when selecting clothing for their little ones, thereby driving the product uptake. For instance, in February 2023, Walmart launched an exclusive line of soft and organic baby apparel named M + A by Monica + Andy. This new product is selling online while rolling out to 1,100 stores.
The baby apparel industry is segmented into product type, age group, gender, material, price distribution channel and region.
Based on type, the market size from the bottom wear segment is slated to record 4.6% CAGR through 2032. As parents increasingly prioritize comfort and mobility for their babies, the demand for bottom wear, such as leggings, joggers, and jeans that allow for ease of movement is growing. With changing fashion trends and the desire to dress infants and toddlers in stylish outfits, the bottom wear can be accessed in a wide variety of designs, patterns, and colors to cater to diverse consumer preferences.
In terms of material, the baby apparel market share from the wool segment is projected to observe 4.6% CAGR between 2024 and 2032.Wool is a natural, breathable, and soft fabric that provides excellent insulation, keeping babies warm in cold weather while regulating temperature to prevent overheating. This inherent quality makes wool garments ideal for infants and toddlers, especially during the cooler months. Wool is further hypoallergenic and gentle on sensitive skin, reducing the risk of irritation and discomfort for babies with delicate skin conditions.
North America baby apparel industry will witness 4.6% growth rate between 2024 and 2032. The presence of robust economy and high disposable income levels among parents are enabling increased spending on premium and designer baby clothing. Shifting consumer preferences towards organic and eco-friendly materials in baby apparel, coupled with growing awareness of sustainability, are driving demand for organic cotton and bamboo-based clothing options, adding to the regional market growth.