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市場調查報告書
商品編碼
1516048

女性刮鬍刀市場 - 按類型（可填充刮鬍刀、一次性刮鬍刀）、按電源（電池供電、手動）、按價格、按配銷通路、預測 2024 - 2032 年

Women Face Razor Market - By Type (Refillable Razors, Disposable Razors), By Power Source (Battery Operated, Manual), By Price, By Distribution Channel, Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 190 Pages | 商品交期: 2-3個工作天內

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簡介目錄

由於生活習慣的改變、可支配收入的增加和社群媒體的影響力，2024年至2032年全球女性臉部刮鬍刀市場規模將以5.2%的複合年成長率成長。社群媒體作為市場成長動力發揮著至關重要的作用。根據 Smart Insights 統計，全球超過 60% 的人口使用社群媒體，平均每天在這些平台上花費 2 小時 23 分鐘。 Instagram、TikTok 和 YouTube 等平台為影響者提供了分享美容技巧、產品推薦和個人體驗的平台，改變了美容標準和消費者行為。

這些數位影響者擁有數百萬粉絲，對受眾產生重大影響，影響購買決策並推動對刮鬍刀等某些美容產品的需求。消費者越來越希望模仿他們最喜歡的影響者的完美外觀，而剃刀作為有效皮膚護理程序的一部分的流行推動了市場的成長。此外，社群媒體平台是品牌強大的行銷管道，使品牌能夠直接與消費者聯繫、展示產品功能並利用熱門話題來提高品牌知名度並增加銷售量。因此，社群媒體的廣泛影響力已成為女性刮鬍刀市場擴張的主要催化劑。

女性臉部刮鬍刀產業根據類型、能源、價格、配銷通路和地區進行分類。

由於其便利性和經濟性，一次性刮鬍刀細分市場將在 2032 年快速成長。這些刮鬍刀具有一次性使用功能，無需維護或更換刀片。這種舒適因素特別能引起忙碌的消費者和旅客的共鳴。此外，不同形狀和包裝尺寸的拋棄式刮鬍刀滿足不同消費者的喜好，促進市場拓展。此外，製造商在這一領域不斷創新，推出防潮條、符合人體工學的手柄和精密刀片等功能，以改善剃須體驗並滿足消費者不斷變化的需求。

到 2032 年，女性臉部刮鬍刀市場佔有率將快速成長，因為電池供電刮鬍刀比傳統手動刮鬍刀具有更好的性能和多功能性。它們具有可調節速度設定、內建防潮條和人體工學設計等功能，可為使用者提供客製化且舒適的剃鬚體驗。電子醫療設備的激增以及製造商推出環保電池對永續發展的重視進一步推動了該細分市場的成長。

由於不斷發展的美容標準以及推廣美容產品的社交媒體影響力的影響力不斷增強，到 2032 年，歐洲女性臉部刮鬍刀行業將以溫和的速度擴張。英國、法國和德國等國家由於高可支配收入和強烈的文化關注而處於市場成長的前沿。此外，對中性美容產品的接受度不斷提高，以及對永續替代品的需求不斷增加，也促進了該地區的市場成長。隨著製造商不斷創新並使其產品適應地區偏好，歐洲將繼續保持在市場上的主導地位。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
    • 零售商
  • 產業影響力
    • 成長動力
      • 職業婦女數量的增加及其購買力的增強
      • 越來越注重個人衛生和儀容
    • 產業陷阱與挑戰
      • 敏感肌膚的風險
      • 來自替代產品的競爭
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：女性刮鬍刀市場估計與預測：按類型

  • 主要趨勢
  • 可填充刮鬍刀
  • 免洗刮鬍刀

第 6 章：女性刮鬍刀市場估計與預測：按電源分類

  • 主要趨勢
  • 電池供電
  • 手動的

第 7 章：女性刮鬍刀市場估計與預測：以價格

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第 8 章：女性刮鬍刀市場估計與預測：按配銷通路

  • 主要趨勢
  • 線上
    • 電子商務網站
    • 公司自有網站
  • 離線
    • 大型超市/超市
    • 專賣店
    • 其他（時裝店等）

第 9 章：女性刮鬍刀市場估計與預測：按地區

  • 主要動向：按地區
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地區
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非
    • MEA 的其餘部分

第 10 章：公司簡介

  • BIC Group
  • Dorco Co.,Ltd.
  • Edgewell Personal Care
  • Empower Brands, Inc.
  • KAI Group
  • Koninklijke Philips N.V.
  • LUI Body Pty Ltd
  • Merkur Shave
  • Panasonic
  • Perio, Inc.
  • Plush
  • Procter & Gamble
  • REVLON
  • Tweezerman International
  • Wilkinson Sword
簡介目錄
Product Code: 8810

Global Women Face Razor Market Size will grow at 5.2% CAGR from 2024 to 2032 due to changing lifestyle habits, increasing disposable income, and social media influence. Social media plays a crucial role as a market growth driver. According to Smart Insights, more than 60% of the world's population uses social media and spends an average of 2 hours and 23 minutes a day on these platforms. Platforms like Instagram, TikTok, and YouTube have changed beauty standards and consumer behavior by giving influencers a platform to share grooming tips, product recommendations, and personal experiences.

With millions of followers, these digital influencers significantly impact their audiences, shaping purchasing decisions and driving demand for certain grooming products, including razors. Consumers increasingly want to emulate the flawless looks of their favorite influencers, and the popularity of razors as part of an effective skin care routine has fueled market growth. In addition, social media platforms are powerful marketing channels for brands, allowing them to connect directly with consumers, showcase product features, and use trending topics to increase brand visibility and increase sales. Thus, the widespread influence of social media has become a major catalyst for the expansion of the women's facial razor market.

Women Face Razor industry is classified based on type, energy source, price, distribution channel, and region.

The disposable razor segment will grow rapidly through 2032 due to its convenience and affordability. These razors offer a one-time use feature that eliminates the need for blade maintenance or replacement. This comfort factor resonates particularly well with on-the-go consumers and travelers. In addition, disposable razors with different shapes and package sizes meet different consumer preferences and promote market expansion. In addition, manufacturers are constantly innovating in this segment by introducing features such as moisture strips, ergonomic handles, and precision blades to improve the shaving experience and meet the changing demands of consumers.

Women Face Razor Market share from the battery-operated segment will grow rapidly through 2032, as battery-operated razors offer better performance and versatility than traditional manual attachments. They have features such as adjustable speed settings, built-in moisture strips, and an ergonomic design to provide users with a customized and comfortable shaving experience. The growth of this segment is further fueled by the proliferation of electronic medical devices and the emphasis on sustainable development as manufacturers introduce environmentally friendly batteries.

Europe Women Face Razor industry will expand at a moderate pace through 2032 due to evolving beauty standards and the growing influence of social media influencers promoting grooming products. Countries such as the UK, France, and Germany are at the forefront of market growth due to high disposable income and a strong cultural focus. Additionally, increasing acceptance of gender-neutral grooming products and increasing demand for sustainable alternatives are contributing to the market growth in the region. As manufacturers continue to innovate and adapt their products to regional preferences, Europe will continue to maintain its dominance in the market.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates & calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Women face razor industry 360 degree synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 The rise in the number of working women and their increasing purchasing power
      • 3.2.1.2 Increasing focus on personal hygiene and grooming
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Risk for sensitive skin
      • 3.2.2.2 Competition from alternative products
  • 3.3 Growth potential analysis
  • 3.4 Porter's analysis
    • 3.4.1 Supplier power
    • 3.4.2 Buyer power
    • 3.4.3 Threat of new entrants
    • 3.4.4 Threat of substitutes
    • 3.4.5 Industry rivalry
  • 3.5 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Company market share analysis
  • 4.2 Competitive positioning matrix
  • 4.3 Strategic outlook matrix

Chapter 5 Women Face Razor Market Estimates & Forecast, By Type (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Refillable razors
  • 5.3 Disposable razors

Chapter 6 Women Face Razor Market Estimates & Forecast, By Power Source (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Battery operated
  • 6.3 Manual

Chapter 7 Women Face Razor Market Estimates & Forecast, By Price (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Women Face Razor Market Estimates & Forecast, By Distribution Channel (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-commerce website
    • 8.2.2 Company-owned website
  • 8.3 Offline
    • 8.3.1 Hypermarket/Supermarket
    • 8.3.2 Specialty stores
    • 8.3.3 Others (Fashion Store, etc.)

Chapter 9 Women Face Razor Market Estimates & Forecast, By Region (USD Billion) (Thousand Units)

  • 9.1 Key trends, by region
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
    • 9.5.4 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

  • 10.1 BIC Group
  • 10.2 Dorco Co.,Ltd.
  • 10.3 Edgewell Personal Care
  • 10.4 Empower Brands, Inc.
  • 10.5 KAI Group
  • 10.6 Koninklijke Philips N.V.
  • 10.7 LUI Body Pty Ltd
  • 10.8 Merkur Shave
  • 10.9 Panasonic
  • 10.10 Perio, Inc.
  • 10.11 Plush
  • 10.12 Procter & Gamble
  • 10.13 REVLON
  • 10.14 Tweezerman International
  • 10.15 Wilkinson Sword