剃刀市場規模、佔有率、成長分析，按類型、性別、分銷管道、地區 - 行業預測，2025-2032 年

2023年全球刮鬍刀市場規模預估為177億美元，預測期間（2025-2032年）複合年成長率為2.1%，從2024年的180.7億美元增加至2032年的213.4億美元。成長至 10,000,000 美元。

美容市場正在顯著成長，這主要是由於人們越來越重視清潔和衛生。剃須刀因其便利性和可用性而廣受歡迎，有助於提高客戶忠誠度和信任度。針對女性的新產品越來越受歡迎，女性消費者對這些創新的接受度進一步支持了市場的擴張。可支配收入的增加以及對高品質、多功能美容用品的需求正在推動這一成長。此外，不斷變化的男性時尚趨勢（包括各種鬍鬚風格）激發了人們對創新刮鬍刀選擇的興趣。都市化和新興中階等因素也是先進美容解決方案需求增加的關鍵促進因素，使刮鬍刀產業能夠在不斷變化的消費環境中持續取得成功。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 監管環境
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

剃刀市場規模：按類型分類

• 市場概況
• 墨水匣刮鬍刀
• 電動刮鬍刀
• 拋棄式刮鬍刀
• 其他

剃刀市場規模：性別

• 市場概況
• 男性
• 女士

剃刀市場規模：按分銷管道分類

• 市場概況
• 離線
• 線上

刮鬍刀市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• Procter & Gamble（USA）
• Edgewell Personal Care（USA）
• BIC Group（France）
• Super-Max（India）
• Harry's Inc.（USA）
• Dorco Co. Ltd.（South Korea）
• Feather Safety Razor Co., Ltd.（Japan）
• Kai Corporation（Japan）
• Beiersdorf AG（Germany）
• The Body Shop International Limited（UK）
• Laser Razor Blades Industries（India）
• Lion Corporation（Japan）
• Energizer Holdings, Inc.（USA）
• The Himalaya Drug Company（India）
• Remington Products Company（USA）
• Wilkinson Sword（USA）
• King of Shaves Company Ltd.（UK）
• Mandom Corporation（Japan）
• Personna American Safety Razor Company（USA）
• Zhejiang Ningbo Jiali Plastics Co. Ltd.（China）

結論和建議

Global Razor Market size was valued at USD 17.7 billion in 2023 and is poised to grow from USD 18.07 billion in 2024 to USD 21.34 billion by 2032, growing at a CAGR of 2.1% during the forecast period (2025-2032).

The grooming market is experiencing significant growth, primarily driven by an increasing emphasis on cleanliness and hygiene. Razors, favored for their convenience and availability, contribute to customer loyalty and trust. New products targeting women are gaining traction, further propelling market expansion as female consumers embrace these innovations. Rising disposable incomes and a demand for high-quality, multifunctional grooming items fuel this growth. Additionally, changing male fashion trends, including diverse beard styles, are stimulating interest in innovative razor options. Factors such as urbanization and a burgeoning middle class are also key contributors to the rising demand for advanced grooming solutions, positioning the razor industry for continued success in an evolving consumer landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Razor market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Razor Market Segmental Analysis

Global Razor Market is segmented by Types, Gender, Distribution Channel and region. Based on Types, the market is segmented into Cartridge Razors, Electric Razors, Disposable Razors and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Razor Market

The global razor market is significantly driven by the growing trend of personal grooming among men, who increasingly seek professional guidance on shaving and haircuts at specialized male spas and salons. As male grooming gains prominence across various sectors, such as fashion and business, consumer spending on such services has surged, creating substantial growth opportunities for businesses in the global razor market. The cultural shift towards heightened self-awareness among men, particularly younger demographics, fuels demand for products tailored to enhance physical appearance. Additionally, rising awareness among women about grooming and personal hygiene, including concerns over unwanted hair, is contributing to the rapid expansion of the female segment in the razor market. As these trends continue to evolve, both male and female grooming markets are poised for significant growth in the coming years.

Restraints in the Global Razor Market

The global razor market faces certain restraints stemming from misconceptions and societal beliefs surrounding hair growth and shaving frequency. Many individuals hold the notion that hair will grow uniformly and necessitate constant shaving, contributing to a hesitance in purchasing razors. Furthermore, regrowth often appears coarser and darker, which can create an undesired shadow effect, particularly for those with naturally thick hair. Additionally, improper shaving techniques can lead to issues such as razor burns and ingrown hairs, causing discomfort and deterring consumers from regular use of razors. These factors collectively hinder the potential growth and expansion of the razor market.

Market Trends of the Global Razor Market

The Global Razor market is witnessing a significant upward trend driven by increasing aesthetic awareness and the rising consumption of personal grooming products, particularly among millennials and Gen-Z consumers. This demographic, valuing convenience and hygiene, is gravitating towards disposable razors due to their ease of use and accessibility. The shift towards personalized grooming routines and a growing emphasis on self-care further bolster this market segment. Additionally, the advent of innovative, eco-friendly disposable options is attracting environmentally conscious consumers, expanding market penetration. Collectively, these factors are pivotal in propelling the disposable razor segment's growth within the broader global market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Razor Market Size by Types & CAGR (2025-2032)

• Market Overview
• Cartridge Razors
• Electric Razors
• Disposable Razors
• Others

Global Razor Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Razor Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Razor Market Size & CAGR (2025-2032)

• North America (Types, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Types, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIC Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Laser Razor Blades Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilkinson Sword (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• King of Shaves Company Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandom Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Personna American Safety Razor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Ningbo Jiali Plastics Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations