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市場調查報告書
商品編碼
1532558
即飲 (RTD) 美容飲料市場規模 - 按產品類型、類別、價格範圍、包裝、應用、配銷通路和預測，2024 年 - 2032 年Ready-to-Drink (RTD) Beauty Beverage Market Size - By Product Type, Category, Price Range, Packaging, Application, Distribution Channel & Forecast, 2024 - 2032 |
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由於功能性飲料的日益普及，加上成分的不斷創新，全球即飲（RTD）美容飲料市場2024年至2032年的複合年成長率將達到7.2%。消費者擴大尋求具有額外健康和美容功效的飲料，例如改善皮膚水合和增強健康。創新配方融合了膠原蛋白、抗氧化劑和維生素等先進成分，迎合了這些不斷變化的偏好。這種向功能性、成分豐富的產品發展的趨勢反映了消費者更廣泛地轉向以健康和美容為中心的解決方案，從而刺激了需求和市場擴張。
例如，2024年1月，星巴克推出了一款新的蛋白質即飲飲料，將阿拉比卡咖啡與每瓶20克蛋白質、低脂牛奶混合，不添加糖，有拿鐵咖啡、巧克力摩卡和焦糖榛果口味。該產品凸顯了功能性飲料日益成長的趨勢，將便利性與營養價值結合起來，吸引了注重健康的消費者。這項創新可能會增加 RTD 領域的興趣和競爭，包括那些專注於美容和健康的領域。
即飲（RTD）美容飲料產業依產品類型、類別、價格範圍、包裝、應用、配銷通路和地區進行分類。
到 2032 年，富含維生素的飲料市場將經歷顯著成長，這歸因於其有吸引力的健康益處和消費者對功能飲料的需求。這些飲料提供必需的維生素和營養素，可支持皮膚健康、增強免疫力並增強整體健康，符合健康意識消費日益成長的趨勢。隨著消費者擴大尋求將維生素融入日常生活的便捷方式，該細分市場專注於提供有針對性的美容和健康益處，使其獲得了巨大的市場佔有率和成長。
由於其便利性、便攜性和廣泛的消費者偏好，瓶裝市場將在 2024 年至 2032 年間大幅成長。瓶子為旅途中的消費提供了實用的解決方案，並確保產品的新鮮度和安全性。它們的設計具有多功能性，從單一服務到更大尺寸，可滿足不同消費者的需求。此外，瓶子通常具有有吸引力的包裝，可提高品牌知名度和吸引力，推動其在市場上的主導地位並滿足注重健康的消費者的需求。
歐洲即飲 (RTD) 美容飲料市場將在 2024 年和 2032 年保持顯著的複合年成長率，原因是該國消費者對健康和保健的強烈關注，以及對美容產品日益成長的興趣。該地區完善的分銷網路、高可支配收入以及優質功能性飲料的趨勢推動了市場的成長。此外，歐洲消費者對創新和高品質美容產品的偏好進一步支持了這種擴張。歐洲強勁的市場動態和消費趨勢使其成為全球即飲 (RTD) 美容飲料行業的關鍵貢獻者。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 干擾
- 未來展望
- 製造商
- 經銷商
- 零售商
- 監管環境
- 衝擊力
- 成長動力
- 對內在美的認知不斷增強
- 對便利性的需求不斷增加
- 產業陷阱與挑戰
- 保存期限短
- 健康和監管問題
- 成長動力
- 消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費品採用
- 首選配銷通路
- 首選價格範圍
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：依產品類型，2021 - 2032
- 主要趨勢
- 膠原蛋白飲料
- 抗氧化飲料
- 富含維生素的飲料
- 水合飲料
- 其他（功能性補品等）
第 6 章：市場估計與預測：按類別，2021 - 2032
- 主要趨勢
- 調味
- 無味
第 7 章：市場估計與預測：依價格範圍，2021 - 2032
- 主要趨勢
- 低的
- 中等的
- 高的
第 8 章：市場估計與預測：依包裝分類，2021 - 2032 年
- 主要趨勢
- 瓶子
- 袋
- 紙箱
- 罐頭
- 其他（利樂瓶、PET瓶等）
第 9 章：市場估計與預測：依應用分類，2021 - 2032
- 主要趨勢
- 皮膚護理
- 頭髮護理
- 身體護理
- 健康的骨骼和關節
- 其他（睡眠、精力、指甲護理等）
第 10 章：市場估計與預測：依配銷通路分類，2021 - 2032 年
- 主要趨勢
- 線上
- 電子商務
- 公司網站
- 離線
- 超市/大賣場
- 便利商店
- 專賣店
- 其他零售店（藥局/藥局等）
第 11 章：市場估計與預測：按地區，2021 - 2032
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
- 亞太地區其他地區
- 拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
- MEA
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- MEA 的其餘部分
第 12 章：公司簡介
- 床上寶貝
- 劑量公司
- DSG 消費者合作夥伴 (Nutrova)
- 永遠的博莫爾
- 愛身健麗
- 生命優勢（真實科學）
- 月亮汁
- 雀巢（重要蛋白質）
- 很好吃
- 恢復膠原蛋白
- 資生堂
- 倫敦皮伍夫
- 星巴克公司
- 超音速
- 可口可樂公司
- 真正的美容蘇打水
- 維塔波德
Global Ready-to-Drink (RTD) Beauty Beverage Market will record a 7.2% CAGR from 2024 to 2032 due to the rising popularity of functional beverages, coupled with continuous innovation in ingredients. Consumers increasingly seek beverages that offer added health and beauty benefits, such as improved skin hydration and enhanced wellness. Innovative formulations incorporating advanced ingredients like collagen, antioxidants, and vitamins cater to these evolving preferences. This trend towards functional, ingredient-rich products reflects a broader consumer shift towards health and beauty-focused solutions, boosting demand and market expansion.
For instance, in January 2024, Starbucks introduced a new protein RTD drink, blending Arabica coffee with 20 g protein per bottle, low-fat milk, and no added sugar, in Caffe Latte, Chocolate Mocha, and Caramel Hazelnut flavors. This product highlights a growing trend towards functional beverages that combine convenience with nutritional benefits, appealing to health-conscious consumers. This innovation could drive increased interest and competition in the RTD segment, including those focused on beauty and wellness.
The ready-to-drink (RTD) beauty beverage industry is classified based on product type, category, price range, packaging, application, distribution channel, and region.
The vitamin-enriched beverages segment will experience marked growth through 2032, attributed to their appealing health benefits and consumer demand for functional drinks. These beverages offer essential vitamins and nutrients that support skin health, boost immunity, and enhance overall wellness, aligning with the growing trend towards health-conscious consumption. As consumers increasingly seek convenient ways to incorporate vitamins into their daily routines, the segment's focus on delivering targeted beauty and health benefits positions it for significant market share and growth.
The bottles segment will witness a substantial uptick between 2024 and 2032, propelled by their convenience, portability, and widespread consumer preference. Bottles provide a practical solution for on-the-go consumption and ensure product freshness and safety. Their versatility in design, ranging from single serve to larger sizes, caters to diverse consumer needs. Additionally, bottles often feature attractive packaging that enhances brand visibility and appeal, driving their dominance in the market and meeting the demands of health-conscious consumers.
Europe ready-to-drink (RTD) beauty beverage market will uphold a notable CAGR during 2024 and 2032, spurred by the country's strong consumer focus on health and wellness, coupled with a growing interest in beauty-enhancing products. The region's well-established distribution networks, high disposable income, and the trend toward premium, functional beverages drive market growth. Additionally, the European consumer preference for innovative and high-quality beauty products further supports this expansion. Europe's robust market dynamics and consumer trends make it a key contributor to the global ready-to-drink (RTD) beauty beverage industry.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailors
- 3.2 Regulatory landscape
- 3.3 Impact forces
- 3.3.1 Growth drivers
- 3.3.1.1 Growing awareness of beauty from within
- 3.3.1.2 Increasing demand for convenience
- 3.3.2 Industry pitfalls & challenges
- 3.3.2.1 Short shelf life
- 3.3.2.2 Health and regulatory concerns
- 3.3.1 Growth drivers
- 3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
- 3.4.5 Preferred price range
- 3.5 Growth potential analysis
- 3.6 Porter's analysis
- 3.7 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Million) (Million Units)
- 5.1 Key trends
- 5.2 Collagen-infused beverages
- 5.3 Antioxidant drinks
- 5.4 Vitamin-enriched beverages
- 5.5 Hydration drinks
- 5.6 Others (functional tonics, etc)
Chapter 6 Market Estimates & Forecast, By Category, 2021 - 2032, (USD Million) (Million Units)
- 6.1 Key trends
- 6.2 Flavored
- 6.3 Non-flavored
Chapter 7 Market Estimates & Forecast, By Price Range, 2021 - 2032, (USD Million) (Million Units)
- 7.1 Key trends
- 7.2 Low
- 7.3 Medium
- 7.4 High
Chapter 8 Market Estimates & Forecast, By Packaging, 2021 - 2032, (USD Million) (Million Units)
- 8.1 Key trends
- 8.2 Bottles
- 8.3 Pouches
- 8.4 Cartons
- 8.5 Cans
- 8.6 Others (tetra bottles, PET bottles, etc)
Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2032, (USD Million) (Million Units)
- 9.1 Key trends
- 9.2 Skin care
- 9.3 Hair care
- 9.4 Body care
- 9.5 Healthy bones & joints
- 9.6 Others (sleep, energy, nail care, etc)
Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Million) (Million Units)
- 10.1 Key trends
- 10.2 Online
- 10.2.1 E-commerce
- 10.2.2 Company websites
- 10.3 Offline
- 10.3.1 Supermarkets/hypermarkets
- 10.3.2 Convenience stores
- 10.3.3 Specialty stores
- 10.3.4 Other retail stores (drugstores/pharmacies, etc)
Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Million) (Million Units)
- 11.1 Key trends
- 11.2 North America
- 11.2.1 U.S.
- 11.2.2 Canada
- 11.3 Europe
- 11.3.1 Germany
- 11.3.2 UK
- 11.3.3 France
- 11.3.4 Italy
- 11.3.5 Spain
- 11.3.6 Rest of Europe
- 11.4 Asia Pacific
- 11.4.1 China
- 11.4.2 India
- 11.4.3 Japan
- 11.4.4 South Korea
- 11.4.5 Australia
- 11.4.6 Malaysia
- 11.4.7 Indonesia
- 11.4.8 Rest of Asia Pacific
- 11.5 Latin America
- 11.5.1 Brazil
- 11.5.2 Mexico
- 11.5.3 Rest of Latin America
- 11.6 MEA
- 11.6.1 UAE
- 11.6.2 Saudi Arabia
- 11.6.3 South Africa
- 11.6.4 Rest of MEA
Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 12.1 Bed Babe
- 12.2 Dose & Co.
- 12.3 DSG Consumer Partners (Nutrova)
- 12.4 Forever Beaumore
- 12.5 Isagenix
- 12.6 Life Vantage (TrueScience)
- 12.7 Moon Juice
- 12.8 Nestle (Vital Proteins)
- 12.9 Pretty tasty
- 12.10 Revive Collagen
- 12.11 Shiseido
- 12.12 Skin Woof London
- 12.13 Starbucks Corporation
- 12.14 SUPERSONIC
- 12.15 The Coca-Cola Company
- 12.16 Tru Beauty Seltzer
- 12.17 Vitapod
