即飲飲料市場規模、佔有率、成長分析、按產品類型、自然、包裝、按分銷、按地區 - 產業預測，2025-2032 年

2023年即飲飲料市場規模為890億美元，從2024年的948.7億美元成長到2032年的1,559.6億美元，預測期間（2025-2032年）年複合成長率為6.6%。

由於便利性和偏好越來越受消費者歡迎，即飲 (RTD) 飲料市場正在經歷顯著成長。都市化和忙碌的生活方式正在推動對這些產品的需求，這些產品便攜、保存期限長，非常適合在旅途中消費。製造商的應對措施是專注於創新並推出優質、增值的選擇，以吸引黃金年齡消費者的注意力，他們通常更喜歡現成的飲料而不是傳統的自製飲料。各種各樣的口味和添加劑成分正在增加即飲飲料的吸引力，並進一步促進全球銷售。然而，對新鮮和天然產品的健康意識偏好帶來了阻礙市場擴張的挑戰。總體而言，隨著消費者對即飲飲料興趣的增加，預計市場將持續成長。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 抑制因素和挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析

即飲飲料市場規模：依產品類型

• 市場概況
• 茶
• 咖啡
• 能量飲料
• 乳酸飲料
• 乳製品飲料
• 非乳製品飲料
• 強化水
• 其他

即飲飲料市場規模：依天然分類

• 市場概況
• 有機的
• 傳統的

即飲飲料市場規模：依包裝分類

• 市場概況
• 瓶子
• 利樂包
• 小袋
• 馬口鐵罐
• 其他

即飲飲料市場規模：依分佈分類

• 市場概況
• 超級市場/大賣場
• 便利商店
• 雜貨店
• 專賣店
• 網路零售

即飲飲料市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2022-2024）

主要企業簡介

• The Coca-Cola Company（USA）
• PepsiCo Inc.（USA）
• Red Bull GmbH（Austria）
• Monster Beverage Corporation（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• Suntory Holdings Limited（Japan）
• Asahi Group Holdings, Ltd.（Japan）
• Keurig Dr Pepper Inc.（USA）
• Diageo plc.（UK）
• Heineken NV（Netherlands）
• Anheuser-Busch InBev（Belgium）
• Molson Coors Beverage Company（USA）
• Starbucks Corporation（USA）
• Yakult Honsha Co., Ltd.（Japan）
• Unilever（Netherlands/UK）
• Kraft Heinz（USA）
• Celsius Holdings, Inc.（USA）
• Bang Energy（USA）
• Celsius Holdings, Inc.（USA）

結論和建議

Ready To Drink Beverages Market size was valued at USD 89 Billion in 2023 and is poised to grow from USD 94.87 Billion in 2024 to USD 155.96 Billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The ready-to-drink (RTD) beverage market is experiencing significant growth, driven by the rising popularity of convenience and taste among consumers. Urbanization and busy lifestyles have fueled demand for these products, which offer portability and extended shelf life-ideal for on-the-go consumption. Manufacturers are responding by focusing on innovation and introducing premium, value-added options to capture the attention of working consumers who often prefer ready-made drinks over traditional homebrewed alternatives. Diverse flavors and added ingredients enhance the appeal of RTD beverages, further boosting sales globally. However, health-conscious preferences for fresh and natural options pose challenges that may hinder market expansion. Overall, as consumer interest in RTD beverages rises, the market is positioned for continued growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ready To Drink Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ready To Drink Beverages Market Segmental Analysis

Global Ready To Drink Beverages Market is segmented by product type, nature, packaging, distribution and region. Based on by product type, the market is segmented into tea, coffee, energy drinks, yogurt drinks, dairy-based beverages, non-dairy based beverages, fortified water and others. Based on nature, the market is segmented into organic and conventional. Based on packaging, the market is segmented into bottle, tetra pack, sachet, tin can and others. Based on distribution, the market is segmented into supermarkets/hypermarkets, convenience stores, grocery stores, speciality stores and online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ready To Drink Beverages Market

The driving force behind the Ready To Drink Beverages market largely revolves around flavor, which plays a pivotal role in establishing a premium perception among consumers. Research by IWSR shows that over half of these beverage enthusiasts (56%) consider the introduction of new flavors as the most significant factor in enhancing a product's premium image, closely followed by brand recognition and innovative packaging. Flavor remains the key determinant for about 70% of all ready-to-drink purchases. While malt-based drinks are increasing in popularity, particularly with the rise of hard seltzers, there remains a strong consumer preference for spirit-based ready-to-drink options, as they are often associated with higher quality across various markets.

Restraints in the Ready To Drink Beverages Market

Ready to Drink (RTD) beverages are subject to several restrictions to ensure consumer safety and product integrity. All RTD drinks must adhere to strict labeling regulations, including an accurate list of ingredients, nutritional information, and allergen warnings. Alcoholic RTDs are further regulated under age-restriction laws, requiring careful compliance to prevent sales to minors. Manufacturers must also ensure that products meet health and safety standards set by regulatory bodies, and any claims about health benefits must be substantiated with scientific evidence. Additionally, marketing practices must not mislead consumers regarding alcohol content or health impacts, promoting responsible consumption.

Market Trends of the Ready To Drink Beverages Market

The Ready To Drink (RTD) Beverages market is experiencing a significant shift towards health-conscious offerings as consumers increasingly prioritize mindful living and wholesome eating. This trend is driven by rising awareness of obesity-related health issues, prompting shoppers to avoid sugary and processed items in favor of organic, vegan, and gluten-free options. As demand for low-calorie and nutritious beverages surges, manufacturers are responding by developing diverse RTD products that align with sustainability and wellness trends. Notably, brands like Intelligentsia are expanding into the RTD category with innovative vegan beverages, reflecting a broader industry movement towards healthier alternatives that cater to evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ready To Drink Beverages Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tea
• Coffee
• Energy Drinks
• Yogurt Drinks
• Dairy-Based Beverages
• Non-Dairy Based Beverages
• Fortified Water
• Others

Global Ready To Drink Beverages Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Ready To Drink Beverages Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bottle
• Tetra Pack
• Sachet
• Tin Can
• Others

Global Ready To Drink Beverages Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Speciality Stores
• Online Retail

Global Ready To Drink Beverages Market Size & CAGR (2025-2032)

• North America (By Product Type, Nature, Packaging, Distribution)
  • US
  • Canada
• Europe (By Product Type, Nature, Packaging, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Product Type, Nature, Packaging, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Product Type, Nature, Packaging, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Product Type, Nature, Packaging, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yakult Honsha Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (Netherlands/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang Energy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius Holdings, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations