 |
市場調查報告書
商品編碼
1535706
線上航空預訂平台市場規模- 按平台（線上旅行社(OTA)、元搜尋引擎、航空公司網站和行動應用程式）、按旅行者（休閒旅行者、商務旅行者）、按應用程式、按產品和預測， 2024 年- 2032 年Online Airline Booking Platform Market Size - By Platform (Online Travel Agencies (OTAs), Metasearch Engines, Airline Websites and Mobile Apps), By Traveler (Leisure Travelers, Business Travelers), By Application, By Offering & Forecast, 2024 - 2032 |
||||||
由於消費者對便利性和即時取得旅遊服務的偏好不斷增加，網路航空預訂平台市場規模預計在 2024 年至 2032 年間複合年成長率將超過 7.5%。隨著數位技術的進步，越來越多的旅客轉向線上平台預訂航班，因為線上平台可以輕鬆比較價格、閱讀評論和在舒適的家中預訂機票。智慧型手機和行動應用程式的激增也促進了行動預訂，因為旅客正在尋求靈活、即時的解決方案來滿足他們的旅行需求。
人工智慧和機器學習等先進技術日益融入線上預訂平台也將影響市場成長。這些技術可實現個人化推薦、動態定價和自動化客戶支持，從而提高預訂流程的整體效率和吸引力。例如，2024 年 3 月，Bag2Bag Hotels and Homes 推出了生成式 AI-Bano，徹底改變了旅客在線上飯店預訂的體驗方式。
整個產業分為平台、產品、旅行者、應用程式和區域。
從平台來看，元搜尋引擎領域的線上航空預訂平台市場規模預計在 2024 年至 2032 年期間將顯著成長。這是因為強烈需要匯總和比較多個來源的航班選擇，以提高消費者的透明度和便利性。元搜尋引擎還使用戶能夠同時搜尋各個航空公司網站和旅行社，以便在一個地方提供可用航班和價格的全面視圖。
對於旅客而言，由於頻繁的企業旅行對高效、靈活和經濟高效的旅行解決方案的需求不斷增加，預計到 2032 年，商務旅客細分市場的線上航空預訂平台產業價值將大幅成長。商務旅客需要簡化的預訂流程、即時行程管理以及廣泛的航班選擇以適應其動態的日程安排。
由於中產階級人口的迅速擴大和可支配收入的增加，推動了旅行需求的激增，預計亞太地區線上航空預訂平台產業將在 2024 年至 2032 年期間大幅成長。不斷成長的經濟發展、城市化以及提供價格實惠的航班選擇的廉價航空公司的激增進一步支持了亞太地區國內和國際旅行的成長。
目錄
第 1 章：方法與範圍
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 供應商格局
- 線上平台
- 技術提供者
- 航空
- 終端用戶
- 利潤率分析
- 技術與創新格局
- 專利分析
- 2023 年航空旅客人數
- 重要新聞和舉措
- 監管環境
- 衝擊力
- 成長動力
- 增加消費者可支配所得與旅遊支出能力
- 最佳化行動平台並增加人們對智慧型手機的使用
- 預訂平台的數位轉型和技術進步
- 數位支付方式和電子錢包的興起，帶來便利性並節省時間
- 產業陷阱與挑戰
- 資料隱私和安全問題
- 客戶服務問題
- 成長動力
- 成長潛力分析
- 波特的分析
- PESTEL分析
第 4 章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按平台分類，2021 - 2032 年
- 主要趨勢
- 線上旅行社 (OTA)
- 元搜尋引擎
- 航空公司網站和行動應用程式
第 6 章：市場估計與預測：依產品分類，2021 - 2032 年
- 主要趨勢
- 基於行動裝置
- 基於網路
第 7 章：市場估計與預測：依旅客分類，2021 - 2032 年
- 主要趨勢
- 休閒旅客
- 商務旅客
第 8 章：市場估計與預測：依應用分類，2021 - 2032
- 主要趨勢
- 國際預訂
- 國內預訂
第 9 章：市場估計與預測：按地區，2021 - 2032
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
- 拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
- MEA
- 阿拉伯聯合大公國
- 南非
- 沙烏地阿拉伯
- MEA 的其餘部分
第 10 章：公司簡介
- Amadeus IT Group
- American Express Travel
- Booking Holdings
- CheapOair
- CheapTickets
- EaseMyTrip
- eDreams ODIGEO
- eTraveli Group
- Expedia Group
- Flighthub
- Hipmunk
- Hopper
- itilite
- JustFly
- Kiwi.com
- Orbitz
- Sabre Corporation
- Trip.com Group
- Webjet Limited
- Wego
Online airline booking platform market size is anticipated to witness over 7.5% CAGR between 2024 and 2032 driven by the increasing consumer preference for convenience and instant access to travel services. As digital technologies advance, more travelers are turning to online platforms for their flight reservations due to the ease of comparing prices, reading reviews, and booking tickets from the comfort of their homes. The proliferation of smartphones and mobile apps has also facilitated on-the-go bookings as travelers are seeking flexible and immediate solutions for their travel needs.
The growing integration of advanced technologies, such as AI & ML into online booking platforms will also influence the market growth. These technologies are enabling personalized recommendations, dynamic pricing, and automated customer support for enhancing the overall efficiency and appeal of the booking process. For instance, in March 2024, Bag2Bag Hotels and Homes launched its generative AI- Bano to revolutionize the way travelers experience online hotel booking.
The overall industry is segmented into platform, offering, traveler, application, and region.
Based on platform, the online airline booking platform market size from the metasearch engines segment is slated to witness significant growth during 2024-2032. This is driven by the strong need for aggregating and comparing flight options from multiple sources for enhancing transparency and convenience for consumers. Metasearch engines also enable users to search across various airline websites and travel agencies simultaneously for providing a comprehensive view of available flights and pricing in one place.
With respect to traveler, the online airline booking platform industry value from the business traveler segment is anticipated to witness substantial growth through 2032 owing to the increasing need for efficient, flexible, and cost-effective travel solutions for frequent corporate trips. Business travelers require streamlined booking processes, real-time itinerary management, and access to a wide range of flight options to accommodate their dynamic schedules.
Asia Pacific online airline booking platform industry is anticipated to grow at a significant pace over 2024-2032 attributed to the rapidly expanding middle class population and the increasing disposable incomes, which are fueling the surge in travel demand. The rise in domestic and international travel within APAC is further supported by the growing economic development, urbanization, and the proliferation of budget airlines offering affordable flight options.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
- 1.3 Base estimates & calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
- 1.4 Forecast model
- 1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources
Chapter 2 Executive Summary
- 2.1 Industry 360° synopsis, 2021 - 2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.2 Supplier landscape
- 3.2.1 Online platforms
- 3.2.2 Technology providers
- 3.2.3 Airline
- 3.2.4 End-user
- 3.3 Profit margin analysis
- 3.4 Technology & innovation landscape
- 3.5 Patent analysis
- 3.6 Number of air travelers, 2023
- 3.6.1 North America
- 3.6.2 Europe
- 3.6.3 Asia Pacific
- 3.6.4 Latin America
- 3.6.5 MEA
- 3.7 Key news & initiatives
- 3.8 Regulatory landscape
- 3.9 Impact forces
- 3.9.1 Growth drivers
- 3.9.1.1 Increasing consumer disposable income and spending capacity on travel
- 3.9.1.2 Optimization of mobile platform and increased smartphone usage by the people
- 3.9.1.3 Digital transformation and technological advancements in booking platform
- 3.9.1.4 Rise of digital payment methods and e-wallets to get convenience and save time
- 3.9.2 Industry pitfalls & challenges
- 3.9.2.1 Data privacy and security concerns
- 3.9.2.2 Customer service issue
- 3.9.1 Growth drivers
- 3.10 Growth potential analysis
- 3.11 Porter's analysis
- 3.12 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)
- 5.1 Key trends
- 5.2 Online travel agencies (OTAs)
- 5.3 Metasearch engines
- 5.4 Airline websites and mobile apps
Chapter 6 Market Estimates & Forecast, By Offering, 2021 - 2032 ($Bn)
- 6.1 Key trends
- 6.2 Mobile-based
- 6.3 Web-based
Chapter 7 Market Estimates & Forecast, By Traveler, 2021 - 2032 ($Bn)
- 7.1 Key trends
- 7.2 Leisure travelers
- 7.3 Business travelers
Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2032 ($Bn)
- 8.1 Key trends
- 8.2 International booking
- 8.3 Domestic booking
Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Rest of Europe
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
- 9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA
Chapter 10 Company Profiles
- 10.1 Amadeus IT Group
- 10.2 American Express Travel
- 10.3 Booking Holdings
- 10.4 CheapOair
- 10.5 CheapTickets
- 10.6 EaseMyTrip
- 10.7 eDreams ODIGEO
- 10.8 eTraveli Group
- 10.9 Expedia Group
- 10.10 Flighthub
- 10.11 Hipmunk
- 10.12 Hopper
- 10.13 itilite
- 10.14 JustFly
- 10.15 Kiwi.com
- 10.16 Orbitz
- 10.17 Sabre Corporation
- 10.18 Trip.com Group
- 10.19 Webjet Limited
- 10.20 Wego
