全球線上航班預訂市場洞察：2024 年

72% 的全球航空公司乘客在線上預訂大部分機票

數位化通路是機票預訂主流

2024 年，全球大部分航班預訂都將在線上進行，航空公司網站和應用程式將引領潮流，因為旅客更喜歡自助服務選項。 OTA 憑藉個人化的報價、靈活的政策和透明的定價進行競爭。

彈性的支付方式是吸引人的關鍵

包括數位錢包和即時支付在內的各種付款選項越來越受歡迎，尤其是在年輕旅行者中。信用卡和金融卡仍然是 79% 用戶的選擇。航空公司透過提供安全、靈活的支付解決方案來提高滿意度。

注重彈性與透明度

旅客優先考慮靈活的預訂和透明的航班詳細資料。提供用戶友好且清晰的選項的航空公司和線上旅行社可以贏得客戶忠誠度。

本報告調查了全球線上航班預訂的趨勢，包括航空業的表現、航班預訂市場的概況、線上預訂的百分比、旅客的旅行前研究行為以及首選的航班預訂模式。要求等

目錄

第 1 章要點

第二章管理總結

第三章全球線上航班預訂市場洞察

• 航空公司和機票預訂市場概覽
• 航空業淨利：2023 年及 2024 年預測
• 航空業營業利潤：2023 年及 2024 年預測
• 航空旅客的滿意度以及對航空旅行重要性的認可
• 線上預訂大部分航班的航空旅客所佔百分比
• 航空公司乘客預訂航班的地方
• 用於航班預訂的線上來源細分
• 對航空公司預訂流程感到滿意的航空旅客百分比
• 旅客在預訂航班前需要解決的行程前事宜明細
• 將金融卡/信用卡列為航空旅行預訂首選付款方式的航空旅客所佔百分比
• 將數位錢包作為航空旅行預訂首選支付方式的航空旅行者所佔百分比
• 25 歲以下的航空旅行者中表示數位錢包是他們預訂航空旅行的首選付款方式的百分比
• 航空旅客將 IATA Pay 等支付解決方案作為航空旅行預訂的首選支付方式的比例
• 對機票支付體驗不滿意的航空旅客百分比
• 預訂航空旅行時選擇付款方式的主要原因
• 旅行預訂類別的下載量年增長率
• 自 2019 年以來旅遊預訂應用程式的下載率增加
• 人工智慧在旅遊領域的用例
• 旅行者在旅行購買過程中花費在資源上的平均時間
• 按旅行購買類型劃分的旅行者在購買旅行前訪問 OTA 的百分比
• 用於購買旅行的資源
• 旅行者在最近一次旅行中購買旅行產品的地點
• 旅客在購買旅行前 45 天內瀏覽的平均頁面數（按網站類型、頁面數劃分）
• 預訂了多個旅行組件的旅客預訂的第一個組件
• 造訪飯店或航空公司網站或應用程式後可能造訪 OTA 的旅客所佔的百分比
• 造訪 OTA 後最有可能造訪其他旅遊網站（例如航空公司、飯店或 Meta Travel 網站）的旅客所佔的百分比
• 旅客在預訂航班前造訪的網頁數量
• 表示自己有太多選擇（票價、套餐、品牌）的旅客所佔的百分比
• % 的旅客希望能夠在一個螢幕或網站上查看所有選項
• % 的旅行者在直接在航空公司網站上購買之前會先在比較網站上進行搜索
• 希望零售商改變旅行購買（例如航班）的航空旅行者所佔的百分比，這不是一個問題
• 認為改簽航班是旅行中最困難部分的航空旅客所佔的百分比

Global Online Airline Booking Insights 2024: 72% of Air Travel Passengers Worldwide Booked the Majority of Flights Online, as Estimated in 2024.

Digital Channels Dominate Airline Bookings

In 2024, most global airline bookings will be made online, with airline websites and apps leading as travelers favor self-service options. OTAs compete through personalized offers, flexible policies, and transparent pricing.

Flexible Payments Key to Appeal

Diverse payment options, including digital wallets and instant payments, are growing in use, especially among younger travelers. Though credit and debit cards remain the dominate, preferred method by 79% of passengers. Airlines are enhancing satisfaction by providing secure, flexible payment solutions.

Focus on Flexibility and Transparency

Travelers prioritize flexible bookings and transparent flight details. Airlines and OTAs that offer user-friendly, clear options will gain customer loyalty.

Table of Contents

1. Key Takeaways

2. Management Summary

3. Global Online Airline Booking Market Insights

• Overview of Airline and Airline Booking Market, November 2024
• Net Profits of The Airline Industry, in USD billion, 2023e & 2024f
• Operating Profits of The Airline Industry, in USD billion, 2023e & 2024f
• Air Traveler Satisfaction And Perception of Air Travel Importance, in % of Air Travelers, April 2024
• Share of Air Travel Passengers Who Booked the Majority of Flights Online, in % 2024e
• Where Air Travel Passengers Book Their flights, in % of Air Travel Passengers, 2024e
• Breakdown of Online Sources Used for Airline Bookings, in %, 2024e
• Share of Air Travel Passengers Who Are Satisfied With the Airline Booking Process, in % 2024e
• Breakdown of Pre-Travel Aspects That Passengers Need to Have Addressed Prior to Flight Booking, in % 2024e
• Share of Air Travel Passengers Who State Debit/Credit Cards as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Who State Digital Wallets as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Under the Age of 25 Who State Digital Wallets as a Preferred payment Option When Booking Air Travel, in %, 2024e
• Share of Air Travel Passengers Who State Payment Solutions Like IATA Pay as a Preferred Payment Option When Booking Air Travel, in % 2024e
• Share of Air Travel Passengers Who Were Dissatisfied With Their Air Ticket Payment Experience, in % 2024e
• Top Reasons For Payment Method Choice When Booking Air Travel, in % of Air Travel Passengers, 2024e
• Annual Growth of Downloads of Travel Booking Categories, in % of Year-on-Year Growth, 2023
• Growth of Downloads of Travel Booking Apps from 2019, by App Type, in %, 2023
• AI Use Cases in Travel, in % of Travelers, October 2023
• Average Time Travelers Spent on Resources Used on the Path to a Travel Purchase, in Minutes, April 2023
• Share of Travelers Who Visit an OTA Prior to Travel Purchase, by Travel Purchase Type, in % of Travelers, April 2023
• Resources Used Leading up to Travel purchase, in % of Travelers, April 2023
• Where Travelers Made a Travel Purchase for Their most Recent Trip, in % of Travelers, April 2023
• Average number of pages Viewed by Travelers in the 45 Days Leading Up to Travel purchase, by Website Type, in Pages, April 2023
• Components That travelers Who Booked Multiple Trip components Booked First, in % of Travelers, April 2023
• Share of Travelers That Are Most Likely to visit an OTA Next After Visiting a Hotel Or Airline Website or App, in %, April 2023
• Share of Travelers That are Most Likely to Visit Another Travel Website, Such as an Airline, Hotel, or Meta Travel wEBSITE next After Visiting an OTA, in %, April 2023
• Webpages visited by Travelers Before Booking a Flight, in Number of Webpages, 2013 & 2024e
• Share of Travelers Who Say That the Number of Choices (Fares, Bundles, Brands) is Overwhelming in %, 2024e
• Share of Travelers Who Want to Be Able to See All Their Options on a Single Screen Or Website, in %, 2024e
• Share of Travelers Who Search On A Comparison Site First Before purchasing Direct on the Airline Site, in %, 2024e
• Share of Air Travelers Who Want Retailers to Make Changing a Travel Purchase Like a Flight Less of an Issue, in %, 2024e
• Share of Air Travelers Who Find Changing a Flight the Hardest Part of a Trip to Change, in %, 2024e