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市場調查報告書

商品編碼

1535789

語言學習市場規模 - 按語言、學習模式、最終用戶、學習類型和預測，2024 年 - 2032 年

Language Learning Market Size - By Language, Learning Mode, End User, Learning Type & Forecast, 2024 - 2032

出版日期: 2024年06月14日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

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簡介目錄

由於科技的快速進步和教育措施的增加，2024 年至 2032 年全球語言學習市場規模將以超過 20% 的複合年成長率成長。

人工智慧、機器學習和互動式軟體等新技術透過提供個人化學習體驗、自適應練習和即時回饋來增強語言習得。教育計劃也正在整合這些技術，以提供更具吸引力和更有效的語言學習工具。例如，2024 年 2 月，Unacademy 宣布進軍語言學習領域，在美國推出一個新平台，以擴大其產品範圍並滿足日益成長的語言教育需求。

語言學習市場分為語言、學習模式、學習類型、最終使用者和地區。

按語言來看，在不斷發展的教育策略的推動下，到 2032 年，英語部分預計將佔據重要的收入佔有率。最近，學習者正在利用數位平台和應用程式來提供互動式和個人化的英語課程、即時回饋和沈浸式練習環境。持續的發展也使英語學習變得更加容易、高效，並根據學習者的不同需求進行客製化，以確保採用更全面、更有吸引力的方法來掌握語言。

由於提高溝通技巧和文化理解的需求不斷增加，企業學習者最終用戶群的語言學習行業佔有率預計將在 2024 年至 2032 年期間成長。企業學習者正在學習新的語言，以改善與國際客戶和同事的互動。為員工提供適應不同語言環境的工具以促進更好的協作和商業機會的計劃數量激增，將推動該細分市場的成長。

從地區來看，由於人們對文化交流的興趣日益濃厚以及旅行和旅遊業的增加，北美語言學習行業規模可能會在 2024 年至 2032 年間出現強勁成長。該地區的人們正在尋求學習新語言，以增強他們的旅行體驗並更有意義地接觸不同文化。語言學校和線上平台還提供針對這些興趣量身定做的多樣化課程，使北美的語言學習變得更加容易和愉快。

產業生態系統分析
供應商矩陣
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 日益全球化
  - 多種語言的需求不斷成長
  - 電子學習的上升趨勢
  - AR、VR技術與語言學習平台的融合
  - 加強與教育機構的學習平台合作
- 產業陷阱與挑戰
  - 缺乏個人指導
  - 來自免費資源的競爭
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：依語言分類，2021 - 2032 年

主要趨勢
英語
西班牙語
德文
中國人
法語
俄羅斯
葡萄牙語
義大利語
其他

第 6 章：市場估計與預測：按學習模式，2021 - 2032

主要趨勢
離線
- 小組學習
- 一對一輔導
線上
- 小組學習
- 一對一輔導

第 7 章：市場估計與預測：按學習類型，2021 - 2032

主要趨勢
語言學習
沉浸式學習

第 8 章：市場估計與預測：依最終用戶分類，2021 - 2032 年

主要動向：由最終用戶
個人學習者
學術學習者
企業學習者

第 9 章：市場估計與預測：按地區，2021 - 2032

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
拉丁美洲
- 巴西
- 墨西哥
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第 10 章：公司簡介

Babbel Gmbh
Berlitz Corporation
Busuu Ltd. (Chegg)
Duolingo
EF Education First
eLanguage, LLC
Houghton Mifflin Harcourt Company
Inlingua International Ltd.
McGraw-Hill Education, Inc.
Memrise
New Oriental Education & Technology Group Inc.
Rosetta Stone LLC
Sanako Corporation
Speexx
Voxy

簡介目錄

Product Code: 5995

Global Language Learning Market size will expand at over 20% CAGR from 2024 to 2032, due to the rapid technological advancements and the rise in educational initiatives.

New technologies, such as AI, machine learning, and interactive software are enhancing language acquisition by offering personalized learning experiences, adaptive exercises, and real-time feedback. Educational initiatives are also integrating these technologies to provide more engaging and effective language learning tools. For instance, in February 2024, Unacademy announced its entry into the language learning space by launching a new platform in the U.S. to expand its offerings and cater to the growing demand for language education.

The language learning market is segregated into language, learning mode, learning type, end user, and region.

By language, the English segment is estimated to account for a significant revenue share by 2032, driven by the evolving educational strategies. Of late, learners are utilizing digital platforms and applications to offer interactive and personalized English lessons, real-time feedback, and immersive practice environments. The ongoing evolution is also making English language learning more accessible, efficient, and tailored to the diverse needs of learners for ensuring a more comprehensive and engaging approach to mastering the language.

Language learning industry share from the corporate learner end user segment is expected to grow from 2024 to 2032, owing to the rising need to enhance their communication skills and cultural understanding. Corporate learners are acquiring new languages to improve interactions with international clients and colleagues. The surge in the number of programs for providing employees with the tools to adapt to diverse linguistic environments for fostering better collaboration and business opportunities will boost the segment growth.

Regionally, the North America language learning industry size may depict robust growth between 2024 and 2032, propelled by the rising interest in cultural exchange along with increased travel and tourism. Individuals across the region are seeking to learn new languages to enhance their travel experiences and engage more meaningfully with different cultures. Language schools and online platforms are also offering diverse courses tailored to meet these interests, making language acquisition more accessible and enjoyable in North America.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Language learning industry 360° synopsis, 2021 - 2032
2.2 Business trends
- 2.2.1 Total addressable market (TAM), 2024-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Rising globalization
  - 3.8.1.2 Increasing demand for Multilingualism
  - 3.8.1.3 Rising trend for E-learning
  - 3.8.1.4 Integration of AR and VR technology with language learning platform
  - 3.8.1.5 Growing learning platform collaboration with educational institutions
- 3.8.2 Industry pitfalls & challenges
  - 3.8.2.1 Lack of personalized instruction
  - 3.8.2.2 Competition from free resources
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Language, 2021 - 2032 (USD Million)

5.1 Key trends
5.2 English
5.3 Spanish
5.4 German
5.5 Chinese
5.6 French
5.7 Russia
5.8 Portuguese
5.9 Italian
5.10 Others

Chapter 6 Market Estimates & Forecast, By Learning Mode, 2021 - 2032 (USD Million)

6.1 Key trends
6.2 Offline
- 6.2.1 Group learning
- 6.2.2 One on one coaching
6.3 Online
- 6.3.1 Group learning
- 6.3.2 One on one coaching

Chapter 7 Market Estimates & Forecast, By Learning Type, 2021 - 2032 (USD Million)

7.1 Key trends
7.2 Language learning
7.3 Immersive learning

Chapter 8 Market Estimates & Forecast, By End-User, 2021 - 2032 (USD Million)

8.1 Key trends, By End-User
8.2 Individual learner
8.3 Academic learners
8.4 Corporate learners

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2032 (USD Million)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE