市場調查報告書
商品編碼
1535826
奢華眼鏡市場 - 按產品類型、按形狀、按鏡架尺寸、按價格範圍、按最終用戶、按配銷通路區域以及 2024 年 - 2032 年預測Luxury Eyewear Market - By Product Type, By Shape, By Frame size By Price Range, By End User, By Distribution Channel Region, & Forecast 2024 - 2032 |
在線上零售通路擴張的推動下,2024年至2032年全球豪華眼鏡市場複合年成長率將達到3.9%。電子商務平台和奢侈品網路商店使顧客可以更輕鬆地在家中舒適地瀏覽和購買高階眼鏡。這種可及性吸引了更廣泛的受眾,並使品牌能夠接觸到全球客戶群。在此背景下,2024年7月,EssilorLuxottica宣布收購Optical Investment Group,擴大在羅馬尼亞的眼鏡零售業務。此舉增強了該公司對改善羅馬尼亞市場高品質視力保健服務的承諾,使消費者和產業合作夥伴受益。
全球可支配收入的增加使更多消費者在時尚和功能性的推動下投資於高階眼鏡。社群媒體和影響力文化的興起也提高了奢侈品牌的知名度和吸引力,鼓勵了渴望的購買行為。此外,眼鏡技術和材料的進步帶來了更多創新和高品質的產品,吸引了注重風格和性能的消費者。這些因素共同推動市場成長。
奢侈眼鏡市場根據產品類型、形狀、鏡框尺寸、價格範圍、最終用戶、配銷通路和地區進行分類。
在對優質生活方式和時尚的重視推動下,到 2032 年,太陽眼鏡細分市場的複合年成長率將達到顯著水準。消費者正在尋求高品質、時尚的太陽眼鏡,不僅能提供保護,還能成為身分認同的象徵。精緻設計元素的融合,加上對手工藝日益成長的欣賞,提高了奢華太陽眼鏡的採用率。行銷力度的加強和名人代言的影響力進一步激發了消費者的興趣,導致對這些高階配件的需求激增。
在消費者對獨特性和感知價值的渴望的推動下,到 2032 年,200 美元至 500 美元價格範圍的細分市場將獲得重要的奢侈眼鏡市場佔有率。這個價格範圍在經濟實惠和優質之間取得了平衡,吸引了那些尋求高階時尚而又不想購買頂級品牌的高昂成本的人。與這個價格範圍相關的更好的材料品質、獨特的設計和品牌聲譽吸引了注重風格和價值的挑剔消費者。
由於高收入家庭的增加和對個人風格的關注,北美豪華眼鏡市場在預測期內將呈現可觀的複合年成長率。該地區的消費者正在投資反映其社會地位和個人品味的優質配件。隨著消費者尋求透過數位管道獲得的獨家產品,不斷擴大的線上零售業務和高水準的品牌忠誠度有助於市場成長。
Global Luxury Eyewear Market will witness a 3.9% CAGR from 2024 to 2032, driven by the expansion of online retail channels. The e-commerce platforms and luxury online stores make it easier for customers to browse and purchase high-end eyewear from the comfort of their homes. This accessibility attracts a broader audience and allows brands to reach a global customer base. Against this backdrop, in July 2024, EssilorLuxottica announced its acquisition of Optical Investment Group, expanding its optical retail presence in Romania. The move enhances the company's commitment to improving access to high-quality vision care in the Romanian market, benefiting consumers as well as industry partners.
Increasing disposable incomes globally are enabling more consumers to invest in high-end eyewear, driven by both fashion and functionality. The rise of social media and influencer culture has also heightened the visibility and desirability of luxury brands, encouraging aspirational purchasing behaviors. Additionally, advancements in eyewear technology and materials have led to more innovative and high-quality products, attracting consumers who value both style and performance. These factors together drive the market growth.
The luxury eyewear market is classified based on product type, shape, frame size, price range, end user, distribution channel, and region.
The sunglasses segment will register a notable CAGR through 2032, driven by an emphasis on premium lifestyle and fashion. Consumers are seeking high-quality, stylish sunglasses that not only provide protection but also serve as a status symbol. The integration of sophisticated design elements, combined with a growing appreciation for artisanal craftsmanship, has heightened the adoption of luxury sunglasses. The enhanced marketing efforts and the influence of celebrity endorsements have further spurred consumer interest, leading to a surge in demand for these high-end accessories.
The USD 200 - USD 500 price range segment will acquire a significant luxury eyewear market share by 2032, fueled by consumers' desire for exclusivity and perceived value. This price range strikes a balance between affordability and premium quality, appealing to those seeking high-end fashion without the exorbitant costs of top-tier brands. The better quality of materials, distinctive designs, and brand prestige associated with this price range attract discerning consumers who prioritize style and value.
North America luxury eyewear market will exhibit a decent CAGR during the forecast period, owing to an increase in high-income households and a focus on personal style. Consumers in the region are investing in premium accessories that reflect their social status and individual tastes. The expanding online retail presence and high levels of brand loyalty aid the market growth, as consumers seek exclusive products available through digital channels.