市場調查報告書
商品編碼
1544669
個人化/客製化護膚市場、機會、成長動力、產業趨勢分析與預測,2024-2032Personalized/Customized Skin Care Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
在消費者對客製化美容解決方案的需求不斷成長和護膚技術進步的推動下,全球個人化/客製化護膚市場預計從 2024 年到 2032 年將以 6.4% 的複合年成長率成長。人們對皮膚健康意識的提高以及對針對性護膚產品的日益偏好正在推動這一市場的擴張。
該行業的新進入者進一步促進了這一市場的成長。例如,2023 年 6 月,總部位於布魯克林的全球個人化領導者宣布進軍護膚品領域。該公司推出了突破性的護膚系統,以人工智慧驅動的個人化配方為特色,以科學研究為後盾,旨在適應隨著時間的推移而不斷變化的個人需求。
個人化/客製化護膚產業根據產品類型、類別、價格範圍、目標消費者、配銷通路和地理區域對其產品進行分類。
預計臉部精華液部分將在預測期內成為個人化護膚市場的領先類別。臉部精華液因其濃縮配方和針對性功效而備受追捧,可解決衰老、保濕和色素沉著等特定皮膚問題。根據個人皮膚評估客製化精華液的能力使其廣受歡迎。配方技術的進步和消費者對個人化精華液益處的認知不斷增強,預計將推動該領域的顯著成長。
隨著越來越多的男性接受個人化的護膚解決方案,男士護膚品市場正在經歷大幅成長。傳統上護膚市場服務不足,男士現在正在尋找適合其特定皮膚需求的產品,例如抗衰老、保濕和控油。專為男性設計的客製化皮膚護理解決方案可有效解決這些問題,從而提高人們的興趣並促進市場成長。這種轉變是由男性對美容態度的改變和對個人護理的日益重視所推動的。
在歐洲,個人化/客製化護膚市場預計到 2024 年至 2032 年將出現顯著成長。該地區完善的美容行業,加上較高的消費者消費能力和對皮膚健康的強烈關注,推動了市場的擴張。歐洲消費者越來越被能夠提供客製化功效和優質體驗的客製化護膚解決方案所吸引。此外,領先美容品牌的存在和技術進步進一步支持了該地區市場的成長。監管支持和產品品質的高標準也有助於歐洲強勁的市場表現。
Global Personalized/Customized Skin Care Market is projected to grow at a 6.4% CAGR from 2024 to 2032, driven by increasing consumer demand for tailored beauty solutions and advancements in skin care technology. Heightened awareness of skin health and a growing preference for targeted skincare products are propelling the expansion of this market.
New entrants in the industry further bolster this market growth. For example, in June 2023, a global leader in personalization, based in Brooklyn, announced its foray into skincare. The company unveiled a groundbreaking skincare system, featuring AI-driven personalized formulas, backed by scientific research, and designed to adapt to evolving individual needs over time.
The Personalized/Customized Skin Care Industry categorizes its offerings based on product type, category, price range, target consumer, distribution channel, and geographical region.
The face serum segment is anticipated to be a leading category in the personalized skincare market over the forecast period. Face serums are highly sought after due to their concentrated formulations and targeted benefits, addressing specific skin issues such as aging, hydration, and pigmentation. The ability to customize serums based on individual skin assessments contributes to their popularity. Advances in formulation technology and growing consumer awareness about the benefits of personalized serums are expected to drive significant growth in this segment.
The men's skincare segment is experiencing substantial growth as an increasing number of men embrace personalized skin care solutions. Traditionally underserved in the skincare market, men are now seeking products tailored to their specific skin needs, such as anti-aging, hydration, and oil control. Customized skin care solutions designed for men address these concerns effectively, leading to heightened interest and market growth. This shift is driven by changing attitudes towards grooming and a growing emphasis on personal care among men.
In Europe, the personalized/customized skin care market is expected to see notable gains through 2024-2032. The region's well-established beauty industry, coupled with high consumer spending power and a strong focus on skin health, drives market expansion. European consumers are increasingly drawn to bespoke skincare solutions that offer tailored benefits and premium experiences. Additionally, the presence of leading beauty brands and advancements in technology further support the growth of the market in this region. Regulatory support and high standards for product quality also contribute to Europe's robust market performance.