威士忌市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Whiskey Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月09日 | 出版商:

Global Market Insights Inc. | 英文 295 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

在電子商務和線上銷售通路成長的推動下，威士忌市場規模在 2024 年至 2032 年期間將以 6.9% 的複合年成長率成長。根據Hostinger 的數據，到2023 年底，約有26.4 億人在網上購物，約佔全球人口的33%，截至2024 年1 月全球人口約為80 億。者增加了5%電子商務平台提供廣泛的威士忌產品，從主流品牌到小眾精釀品種，使消費者可以更輕鬆地在舒適的家中探索和購買自己喜歡的產品。送貨上門的便利性，加上比較價格和閱讀評論的能力，使得網路購物成為威士忌買家的偏好。

威士忌以其豐富的傳統和多樣的口味，已成為送禮的首選，尤其是在節日、特殊場合和公司活動期間。優質、限量版和包裝精美的威士忌選擇吸引了尋求精緻和難忘禮物的禮品買家。此外，威士忌酒瓶和禮品套裝的個性化增添了獨特的觸感，使威士忌成為想要贈送獨特且高品質禮物的人的有吸引力的選擇。

威士忌產業根據產品、配銷通路和地區進行分類。

由於其順滑、獨特的風味特徵，到 2032 年，愛爾蘭威士忌市場將獲得巨大的吸引力。隨著消費者擴大尋求正宗和高品質的威士忌體驗，人們對優質烈酒重新產生了興趣。精釀釀酒廠的激增和突顯愛爾蘭威士忌生產豐富遺產和傳統的創新行銷策略正在推動產品需求。此外，其獨特的三次蒸餾工藝帶來更清淡、更順滑的口感，使其成為全球消費者的最愛。

由於其便利性和廣泛的產品選擇，到 2032 年，非貿易領域將出現可觀的成長。電子商務的興起尤其擴大了非貿易管道的影響力，使消費者能夠在舒適的家中購買各種威士忌品牌和品種。全球大流行加速了消費者購買行為的轉變，導致威士忌透過非貿易管道的銷售大幅上升。超市和大賣場也利用這一趨勢，擴大了優質和精釀威士忌的產品範圍，以滿足對多樣化和高品質產品不斷成長的需求。

由於歐洲市場有著悠久的威士忌消費傳統，因此到2032年，歐洲威士忌產業將穩定成長。豐富的威士忌傳統，加上對優質和精釀烈酒日益成長的鑑賞力，推動了威士忌銷量的穩定成長。此外，威士忌節慶和活動的受歡迎程度激增，有助於提高消費者的參與度並激發對不同威士忌品種的興趣，正在塑造該地區的市場前景。

產業生態系統分析
- 價值鏈
- 主要製造商
- 前往市場路線
- 主要經銷商
  - 新的分銷管道
- 全行業利潤率
產業影響力
- 成長動力
  - 全球對優質精釀威士忌的需求不斷成長
  - 新興市場可支配所得增加
  - 擴大酒類銷售電子商務平台
- 市場挑戰
  - 嚴格的政府法規和稅收政策
  - 原物料價格波動
- 市場機會
  - 新市場/新應用
  - 成長潛力分析
原料景觀
- 製造趨勢
  - 技術演進
  - 永續製造
    - 綠色實踐
    - 脫碳
- 新原料
- 原物料價格走勢（噸/美元）
法規和市場影響
波特的分析
PESTEL分析

第 4 章：競爭格局

公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場規模與預測：按產品分類，2021-2032 年

主要趨勢
美國威士忌
愛爾蘭威士忌
加拿大威士忌
蘇格蘭威士忌
其他威士忌

第 6 章：市場規模與預測：按配銷通路，2021-2032 年

主要趨勢
場內交易
場外交易

第 7 章：市場規模與預測：按地區分類，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 8 章：公司簡介

Angus Dundee Distillers Plc.
Diageo
Constellation Brands, Inc.
Pernod Ricard
La Martiniquaise
William Grant and Sons
The Edrington Group
Suntory Holdings Ltd.
Brown Foreman
Whyte and Mackay
Allied Blenders and Distilleries Pvt. Ltd.
Bacardi Limited
King Car Group (Kavalan Distillery)
Chivas Brothers

簡介目錄

Product Code: 3322

Whiskey Market size will grow at a 6.9% CAGR during 2024-2032, driven by the growth of e-commerce and online sales channels. According to Hostinger, by the end of 2023, approximately 2.64 billion people were shopping online, representing about 33% of the global population, which stands at around 8 billion as of January 2024. This reflects a 5% increase in online shoppers compared to 2022. E-commerce platforms offer an extensive range of whiskey products, from mainstream brands to niche, craft varieties, making it easier for consumers to explore and purchase their preferred options from the comfort of their homes. The convenience of home delivery, coupled with the ability to compare prices and read reviews, has made online shopping a preference for whiskey buyers.

Whiskey, with its rich heritage and variety of flavors, has become a favored choice for gifting, particularly during festive seasons, special occasions, and corporate events. The availability of premium, limited-edition, and beautifully packaged whiskey options appeals to gift buyers seeking sophisticated and memorable presents. Additionally, the personalization of whiskey bottles and gift sets has added a unique touch, making whiskey an attractive option for those looking to give a distinctive and high-quality gift.

The whiskey industry is classified based on product, distribution channel, and region.

The Irish whiskey segment will gain significant traction through 2032, owing to its smooth, distinct flavor profile. There is a renewed interest in premium spirits, with consumers increasingly seeking authentic and high-quality whiskey experiences. The proliferation of craft distilleries and innovative marketing strategies highlighting the rich heritage and tradition of Irish whiskey production is fueling the product demand. Moreover, its unique triple-distillation process, which results in a lighter, smoother taste, has made it a favorite choice in the global consumer base.

The off-trade segment will witness decent growth through 2032, owing to its convenience and wide product selection. The rise of e-commerce has particularly amplified the reach of off-trade channels, enabling consumers to access a broad range of whiskey brands and variants from the comfort of their homes. This shift in consumer purchasing behavior, accelerated by the global pandemic, has led to a significant uptick in whiskey sales through off-trade channels. Supermarkets and hypermarkets have also capitalized on this trend by expanding their premium and craft whiskey offerings, catering to the growing demand for diverse and high-quality products.

Europe whiskey industry will grow at a steady pace through 2032, as the European market has a long-standing tradition of whiskey consumption. The rich whiskey heritage, combined with a growing appreciation for premium and craft spirits, drive steady growth in whiskey sales. Additionally, a surge in the popularity of whiskey festivals and events, which have helped to increase consumer engagement and drive interest in different whiskey varieties, is shaping the regional market outlook.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Data mining sources
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Value chain
- 3.1.2 Key manufacturers
- 3.1.3 Go to market routes
- 3.1.4 Key distributors
  - 3.1.4.1 New distribution channels
- 3.1.5 Profit margins across the industry
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Increasing global demand for premium and craft whiskey
  - 3.2.1.2 Rising disposable incomes in emerging markets
  - 3.2.1.3 Expansion of e-commerce platforms for alcohol sales
- 3.2.2 Market challenges
  - 3.2.2.1 Stringent government regulations and taxation policies
  - 3.2.2.2 Fluctuations in raw material prices
- 3.2.3 Market opportunities
  - 3.2.3.1 New markets/applications
  - 3.2.3.2 Growth potential analysis
3.3 Raw material landscape
- 3.3.1 Manufacturing trends
  - 3.3.1.1 Technology evolution
  - 3.3.1.2 Sustainable manufacturing
    - 3.3.1.2.1 Green practices
    - 3.3.1.2.2 Decarbonization
- 3.3.2 New raw materials
- 3.3.3 Trends in raw material pricing (Ton/ USD)
  - 3.3.3.1 North America
  - 3.3.3.2 Europe
  - 3.3.3.3 Asia Pacific
  - 3.3.3.4 Latin America
  - 3.3.3.5 MEA
3.4 Regulations and market impact
3.5 Porter's analysis
3.6 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product, 2021-2032 (USD Million, Million Liters)

5.1 Key trends
5.2 American whiskey
5.3 Irish whiskey
5.4 Canadian whiskey
5.5 Scotch whiskey
5.6 Other whiskey

Chapter 6 Market Size and Forecast, By Distribution channel, 2021-2032 (USD Million, Million Liters)

6.1 Key trends
6.2 On-Trade
6.3 Off-Trade

Chapter 7 Market Size and Forecast, By Region, 2021-2032 (USD Million, Million Liters)

7.1 Key trends
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 Germany
- 7.3.2 UK
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Russia
- 7.3.7 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 India
- 7.4.3 Japan
- 7.4.4 South Korea
- 7.4.5 Australia
- 7.4.6 Malaysia
- 7.4.7 Indonesia
- 7.4.8 Rest of Asia Pacific
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
- 7.5.3 Argentina
- 7.5.4 Rest of Latin America
7.6 MEA
- 7.6.1 Saudi Arabia
- 7.6.2 UAE
- 7.6.3 South Africa
- 7.6.4 Rest of MEA