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全球單一麥芽威士忌市場規模：按產品、應用、地區、範圍和預測

Global Single Malt Whiskey Market Size By Product (Scotch Whiskey, American Whiskey, Irish Whiskey), By Application (Supermarket And Hypermarkets, On-Trade, Specialist Retailers), And By Geographic Scope And Forecast

出版日期: 2024年10月23日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

單一麥芽威士忌市場規模及預測

單一麥芽威士忌市場規模預計在 2024 年達到 29.5 億美元，到 2031 年將達到 40.6 億美元，2024 年至 2031 年的複合年增長率為 4.09%。推動全球單一麥芽威士忌市場成長的主要因素是由於消費者偏好的變化，高檔烈酒越來越受歡迎。據生產和開發葡萄酒和烈酒領域關鍵部分的國際品牌 Vinexpo 稱，近年來 "消費更少但更好" 的趨勢將促使純酒精消費量增加。這可能會促使消費者從葡萄酒和啤酒轉向威士忌。此外，單一麥芽威士忌的獨特風味極大地促進了它在千禧世代消費者中的受歡迎程度，從而推動了市場成長。新產品的推出和對優質單一麥芽威士忌的日益增長的偏好正在推動市場成長。

定義全球單一麥芽威士忌市場

單一麥芽威士忌是在蘇格蘭使用麥芽大麥和未發芽穀物（如玉米粉或小麥）釀造的麥芽或穀物威士忌。單一麥芽威士忌的釀造方法與其他威士忌完全相同。穀物經過酵母發酵，將糖轉化為酒精，然後將產生的液體蒸餾成烈性酒精飲料，然後在桶中陳釀、混合併裝瓶。生產單一麥芽威士忌的釀酒廠在生產過程中要經過幾個專門的步驟，這些步驟通常與生產蘇格蘭威士忌的步驟相似。

來自特定釀酒廠的麥芽威士忌稱為單一麥芽威士忌。單一麥芽威士忌通常與單一麥芽烈酒有關。單一麥芽威士忌的煙燻香氣與麥芽乾燥過程有關，也是吸引消費者購買的原因。另一方面，蘇格蘭生產的單一麥芽威士忌最受歡迎，而且僅由麥芽大麥製成。單一麥芽威士忌將在三年內綻放光芒，而蘇格蘭麥芽威士忌則需要至少十年才能成熟，並且很可能在此之後繼續存活。

單一麥芽威士忌的製作方法與愛爾蘭威士忌類似，但味道並不完全相同。每個酒廠的生產流程各有不同，蘇格蘭不同地區生產的單一麥芽威士忌都有其獨特的風味。按產品劃分，市場分為蘇格蘭威士忌、美國威士忌、愛爾蘭威士忌和其他威士忌。蘇格蘭威士忌引領市場，因為其複雜性和風味吸引著年輕一代。

這些商品主要在超市、大賣場、實體店、專業零售商、網路商店和便利商店有售。近年來，一些威士忌酒廠改變了促銷策略，使其威士忌更容易被年輕的 LDA 消費者接受。 Burana SDC

Single Malt Whiskey Market size was valued at USD 2.95 Billion in 2024 and is projected to reach USD 4.06 Billion by 2031 , growing at a CAGR of 4.09% from 2024 to 2031. A major element driving the worldwide Single Malt Whiskey Market growth is the increased popularity of luxury spirits based on changing customer preferences. The recent trend of 'consuming less but better' will increase the consumption of pure alcohol, according to Vinexpo, an international brand that generates and develops key aspects in the wine and spirits sector. This will lead consumers to transition from wine and beer to whisky. Furthermore, the particular flavor of Single Malt Whiskey contributes significantly to its popularity among millennial consumers, which in turn drives the market growth. New product introductions and increasing preference for luxury single malt whiskey are fueling the market growth.

Global Single Malt Whiskey Market Definition

Single Malt Whiskey is a malt or grain whisky brewed in Scotland utilizing malted barley and un-malted grains like cornmeal or wheat. Single malt whiskey is prepared in the very same way as other whiskeys: grains are fermented with yeast to transform sugars into alcohol, and the resultant fluid is distilled into a strong alcoholic beverage before being matured in barrels, blended, and bottled. Distillers creating single malt whiskey use a few particular processes along the road, which are often comparable to those used in the production of scotch.

Malt whisky from a particular distillery is referred to as Single Malt Whiskey. Single malt whiskies are usually associated with single malt spirits. The smoky aroma of Single Malt Whiskey is linked to the malt drying process, which tempts consumers to purchase it. Single Malt Whiskey manufactured in Scotland, on the other hand, is the most popular and is made entirely of malted barley. Single Malt Whiskey blooms in three years or less, whereas Scotch malt whisky matures in at least ten years, and it is more likely to exceed this period.

Single Malt Whiskey is made in a similar way as Irish whisky, yet the two don't taste the very same. Along with various production processes from distillery to distillery, Single Malt Whiskey from various regions of Scotland has its own distinct flavor profile. The market is divided on the basis of products Scotch Whiskey, American Whiskey, Irish Whiskey, and Others. Scotch whiskey is the market leader because of its complexity and the flavor it provides has created curiosity amongst the young generation.

These are majorly available in Supermarkets and Hypermarkets, On-Trade, Specialist Retailers, Online, and Convenience stores. In recent years, some whisky distilleries have altered their promotional strategies that make their whiskies more accessible and meaningful to a relatively young LDA audience. BranaSDC

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Global Single Malt Whiskey Market Segmentation Analysis

The Global Thermoplastic Vulcanizate (TPV) Market is Segmented on the basis of Product, Application And Geography.

Single Malt Whiskey Market, By Product

Scotch Whiskey
American Whiskey
Irish Whiskey
Other

Based on Product, The market is segmented into Scotch Whiskey, American Whiskey, Irish Whiskey, and Other. The scotch whiskey category accounts for a significant portion of the market because it is the most popular version of whisky due to its high quality, authenticity, and rich flavor. Blended single malt is a mixture of wheat and Single Malt Whiskey that has delicate and refined flavor nuances, making it a popular choice among consumers. Thus, the Single Malt Whiskey industry is predicted to develop rapidly in the market due to a growth in exports.

Single Malt Whiskey Market, By Application

Supermarket and Hypermarkets
On-Trade
Specialist Retailers
Online
Convenience Store

Based on Application, The market is segmented into Supermarket and Hypermarkets, On-Trade, Specialist Retailers, Online, and Convenience Stores. Single Malt Whiskey is sold most frequently in the off-trade channel around the world. Consumers prefer to buy liquor from off-trade outlets like supermarkets and specialized stores since it is less expensive than buying it from on-trade outlets such as pubs, bars, and restaurants. Furthermore, the on-trade channel is gaining pace, as customers in developed nations demand an appealing atmosphere and engaging surroundings when drinking liquor. As a result, the expansion of the sales channel is boosted.

Single Malt Whiskey Market, By Geography

North America
Europe
Asia Pacific
Rest of the world
On the basis of Regional Analysis, The Global Single Malt Whiskey Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Due to the growing popularity and liking for scotch whiskey, as well as being its largest global importer, North America is expected to experience significant expansion in the Single Malt Whiskey industry. The United States was the largest importer of Single Malt Whiskey in 2019, and the large majority of Single Malt Whiskey distilleries have helped market growth. As a result of changing consumer lifestyles and rising urbanization, Asia Pacific is the fastest-growing market. Consumers have switched to premium spirits due to the increase in disposable cash and the widespread embrace of westernized culture. As a result of these reasons, the region's Single Malt Whiskey Market has grown significantly.

Key Players

The "Global Single Malt Whiskey Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
Bacardi, Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, Asahi Breweries, Distell, Gruppo Campari, John Distilleries, Radico Khaitan, United Spirits.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

In August 2021, Pernod Ricard, one of the nation's top whisky makers, inaugurated THE CHUAN Blended Whiskey Brewery in Emeishan, Sichuan Province, Southwest China, with the goal of expanding the Chinese whisky market. With an investment of 1 billion yuan ($150 million) over a decade. The whiskey launched, according to the firm, is profoundly rooted in Chinese culture and life.
Aviation Gin LLC and Davos Brands LLC were acquired by Diageo PLC in August 2020. This method was devised in order to break into the Gin market in the United States. In addition, the acquired companies have a solid growth rate, which will aid the company's growth.
TAILS, a premium-created and grouped cocktail business, was acquired by Bacardi Ltd in November 2020. The company adopted this method to provide premium cocktail quality to Bacardi's customers, resulting in business growth.

1 INTRODUCTION OF GLOBAL SINGLE MALT WHISKEY MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL SINGLE MALT WHISKEY MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL SINGLE MALT WHISKEY MARKET, BY PRODUCT

5.1 Overview
5.2 Scotch Whiskey
5.3 American Whiskey
5.4 Irish Whiskey
5.5 Other

6 GLOBAL SINGLE MALT WHISKEY MARKET, BY APPLICATION

6.1 Overview
6.2 Supermarket and Hypermarkets
6.3 On-Trade
6.4 Specialist Retailers
6.5 Online
6.6 Convenience Store

7 GLOBAL SINGLE MALT WHISKEY MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL SINGLE MALT WHISKEY MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Bacardi
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Beam Suntory
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Brown-Forman
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Diageo
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Pernod Ricard
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Asahi Breweries
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Distell
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Gruppo Campari
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 John Distilleries
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Radico Khaitan
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments