威士忌市場規模、佔有率和成長分析（按飲料類型、產品類型、口味、最終用戶、銷售管道和地區）- 2025-2032 年產業預測

預計2023年威士忌市場規模將達到892億美元，從2024年的953.5億美元成長到2032年的1,626.2億美元，預測期間（2025-2032年）的複合年成長率為6.9%。

隨著專業人士的生活方式偏好不斷演變，他們越來越重視社交和週末聚會，威士忌市場正在經歷強勁成長。這項變化創造了有利於威士忌消費的環境，對市場擴張起了很大的作用。此外，威士忌價格實惠，加上人們對奢侈品和超奢侈品的偏好日益成長，正在影響消費者的行為。無論開發中國家或已開發國家，對高品質威士忌的需求都特別明顯，並且跨越了各個社會經濟階層。這種追求高品質的趨勢凸顯了一個充滿活力的市場，在這個市場中，各種各樣的消費者都在選擇非凡的威士忌體驗，鞏固了截至 2023 年 10 月的市場上升軌跡。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

威士忌市場規模（以飲料類型分類）

• 市場概況
• 含酒精的威士忌
• 無酒精威士忌

威士忌市場規模（依產品類型分類）

• 市場概況
• 波本威士忌
• 蘇格蘭威士忌
• 麥芽威士忌
• 黑麥威士忌
• 玉米威士忌
• 混合威士忌
• 其他類型的威士忌（小麥烈酒等）

威士忌市場規模（依口味分類）

• 市場概況
• 無味
• 味道
  • 柑橘
  • 蜂蜜
  • 焦糖
  • 蘋果酒
  • 蘋果
  • 其他

威士忌市場規模（按最終用戶分類）

• 市場概況
• HoReCa（酒店業）
• 家居用品零售

威士忌市場規模（依銷售管道分類）

• 市場概況
• 對於企業
• 消費者
  • 現代零售
  • 傳統酒鋪
  • 專賣店
  • 網路零售
  • 其他零售業務

威士忌市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Diageo（UK）
• Pernod Ricard（France）
• Beam Suntory（US）
• Brown-Forman（US）
• Edrington（UK）
• Bacardi（Bermuda）
• Suntory（Japan）
• Remy Cointreau（France）
• William Grant & Sons（UK）
• Michter's（US）
• Heaven Hill（US）
• Wild Turkey（US）
• Buffalo Trace（US）
• Four Roses（US）
• Maker's Mark（US）
• Elijah Craig（US）
• George Dickel（US）
• Templeton Rye（US）
• Compass Box（UK）

結論和建議

Whiskey Market size was valued at USD 89.2 billion in 2023 and is poised to grow from USD 95.35 billion in 2024 to USD 162.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The whiskey market is witnessing robust growth driven by evolving lifestyle preferences among working professionals, who are increasingly prioritizing socializing and weekend gatherings. This shift is fostering an environment conducive to whiskey consumption, contributing significantly to the market's expansion. Furthermore, the rise in accessibility to affordable whiskey options, coupled with a growing appetite for premium and super-premium products, is shaping consumer behavior. The demand for high-quality whiskey is particularly pronounced across both developing and developed nations, transcending various socioeconomic segments. This widespread inclination towards premium offerings highlights a dynamic market where diverse consumer bases are opting for exceptional whiskey experiences, solidifying the market's upward trajectory as of October 2023.

Top-down and bottom-up approaches were used to estimate and validate the size of the Whiskey market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Whiskey Market Segments Analysis

Global Whiskey Market is segmented by Beverage Type, Product Type, Flavor, End User, Sales Channel and region. Based on Beverage Type, the market is segmented into Alcoholic Whiskey and Non- Alcoholic Whiskey. Based on Product Type, the market is segmented into Bourbon Whiskey, Scotch Whiskey, Malted Whiskey, Rye Whiskey, Corn Whiskey, Blended Whiskey and Other Whiskey Types (Wheat, Spirit, etc). Based on Flavor, the market is segmented into Unflavored and Flavored. Based on End User, the market is segmented into HoReCa and Household Retail. Based on Sales Channel, the market is segmented into B2B and B2C. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Whiskey Market

The whiskey market is expected to experience substantial growth, driven by a considerable increase in demand for blended whiskeys fueled by a widening global consumer base. The super-premium segment is particularly positioned for remarkable expansion in developed nations like the U.K., France, the U.S., and Canada over the coming years. This anticipated growth can be attributed to several key factors, predominantly the trends of innovation and premiumization sweeping through the industry. As consumers seek higher quality and unique flavors, these driving forces are set to influence the market dynamics positively, highlighting the ongoing evolution and increasing sophistication of whiskey consumption worldwide.

Restraints in the Whiskey Market

The whiskey market is currently experiencing certain limitations due to the rise of innovative non-alcoholic beverages and a notable shift in consumer preferences toward juices and carbonated drinks. In recent years, the popularity of non-alcoholic options has surged, highlighted by offerings such as Heineken 0.0 and Budweiser Zero. This trend is largely driven by an increasing awareness of health issues and a growing desire for healthier beverage choices among consumers. As more people gravitate toward these alternatives, the whiskey market may face challenges in maintaining its traditional consumer base and attracting new customers amidst changing tastes and preferences.

Market Trends of the Whiskey Market

The whiskey market is experiencing a notable uptrend, driven by escalating global demand for alcoholic beverages. This growth is influenced by shifting consumer preferences favoring premium and craft options, increased urbanization, and a rising middle-class demographic with greater disposable income. Additionally, the market is benefiting from evolving social norms that celebrate whiskey culture, leading to enhanced consumption patterns. Data from the American Addiction Centers highlights a significant global alcohol consumption, exceeding 445 billion liters annually, indicating a robust demand for spirits, including whiskey. This trend positions the whiskey industry for sustained expansion and increased market share in the competitive beverage landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Whiskey Market Size by Beverage Type & CAGR (2025-2032)

• Market Overview
• Alcoholic Whiskey
• Non- Alcoholic Whiskey

Global Whiskey Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Bourbon Whiskey
• Scotch Whiskey
• Malted Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended Whiskey
• Other Whiskey Types (Wheat, Spirit, etc)

Global Whiskey Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Unflavored
• Flavored
  • Citrus
  • Honey
  • Caramel
  • Cider
  • Apple
  • Others

Global Whiskey Market Size by End User & CAGR (2025-2032)

• Market Overview
• HoReCa
• Household Retail

Global Whiskey Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• B2B
• B2C
  • Modern Trade
  • Traditional Liquor Stores
  • Specialty Stores
  • Online Retail
  • Other Retail Formats

Global Whiskey Market Size & CAGR (2025-2032)

• North America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • US
  • Canada
• Europe (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edrington (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michter's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Turkey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buffalo Trace (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Roses (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker's Mark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elijah Craig (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Dickel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Templeton Rye (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compass Box (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations