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市場調查報告書
商品編碼
1628283

威士忌市場機會、成長動力、產業趨勢分析和 2025 年至 2034 年預測

Whiskey Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 to 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024年全球威士忌市場價值為727億美元，預計2025年至2034年複合年成長率為6.7%。陳釀在橡木桶中發展其標誌性風味。

對優質和精釀威士忌的需求不斷成長，反映出品質而非數量的轉變。這種趨勢在成熟市場中尤為突出，消費者越來越被獨特、高階和小批量的產品所吸引。新興市場也推動了這一趨勢，因為可支配收入的增加導致消費者養成更奢侈的飲酒習慣，包括對威士忌的偏好。

電子商務的興起使威士忌變得更容易獲得，消費者可以直接從生產商或專業線上零售商處購買。網上購物的便利性，特別是在傳統零售選擇有限的大流行期間，推動了國際銷售。電子商務促進了全球生產商提供更廣泛的產品選擇，擴大了消費者的選擇並推動了市場成長。

市場範圍
開始年份 2024年
預測年份 2025-2034
起始值 727 億美元
預測值 1,380 億美元
複合年成長率 6.7%

市面上的威士忌分為幾種類型，包括蘇格蘭威士忌、美國威士忌、加拿大威士忌和愛爾蘭威士忌。蘇格蘭威士忌因其悠久的傳統和忠實的客戶群而佔據最大的市場佔有率。其品質、傳統和嚴格的生產標準的聲譽進一步推動了其受歡迎程度。隨著越來越多的消費者尋求高品質、獨特的烈酒，烈酒產業對優質產品的需求不斷成長，這對蘇格蘭威士忌有利。

威士忌旅遊業也在擴大市場方面發揮了作用，特別是在擁有豐富威士忌遺產的地區。活動和旅遊讓消費者能夠與品牌互動，加深他們的聯繫和忠誠度。這些經驗有助於推廣蘇格蘭威士忌並確保其在市場上的領導地位，確保其對長期愛好者和新來者的持續吸引力。

威士忌市場也依配銷通路分類，分為場內交易和場外交易。包括酒吧、餐廳和酒店在內的零售市場到2024 年將佔據超過52% 的市場佔有率。成長的上升。夜生活產業的擴張以及消費者在餐飲和社交體驗方面支出的增加進一步支持了該領域的成長。

在優質烈酒受歡迎的推動下，2024 年美國威士忌市場規模將達到 133 億美元。在強大的生產和分銷網路的支持下，對精釀飲料和威士忌雞尾酒的需求不斷成長，進一步增強了市場。此外，威士忌旅遊業持續成長，促進了關鍵地區的消費者參與和市場擴張。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 全球對優質精釀威士忌的需求不斷成長
      • 新興市場可支配所得增加
      • 擴大酒類銷售電子商務平台
    • 產業陷阱與挑戰
      • 嚴格的政府法規和稅收政策
      • 原物料價格波動
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場規模與預測：按產品分類，2021-2034 年

  • 主要趨勢
  • 蘇格蘭威士忌
  • 美國威士忌
  • 加拿大威士忌
  • 愛爾蘭威士忌
  • 其他

第 6 章：市場規模與預測：按配銷通路分類，2021-2034 年

  • 主要趨勢
  • 場內交易
  • 場外交易

第 7 章：市場規模與預測：按地區分類，2021-2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 8 章：公司簡介

  • Allied Blenders and Distilleries
  • Brown Foreman
  • Constellation Brands
  • Diageo
  • Edrington
  • Kavalan Distillery
  • La Martiniquaise
  • Pernod Ricard
  • Suntory
  • Whyte & Mackay
  • William Grant & Sons
簡介目錄
Product Code: 3322

The Global Whiskey Market was valued at USD 72.7 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2034. Whiskey is a distilled alcoholic drink made from fermented grains such as barley, rye, corn, and wheat and aged in oak barrels to develop its signature flavor.

The increasing demand for premium and craft whiskey reflects a shift toward quality over quantity. This trend is particularly prominent in established markets where consumers are increasingly drawn to unique, high-end, and small-batch products. Emerging markets are also contributing to this trend, as rising disposable incomes lead consumers to adopt more luxurious drinking habits, including a preference for whiskey.

The rise of e-commerce has made whiskey more accessible, allowing consumers to buy directly from producers or specialized online retailers. The convenience of online shopping, particularly during the pandemic when traditional retail options were limited, has driven international sales. E-commerce has facilitated a wider range of product options from global producers, expanding consumer choice and fueling market growth.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$72.7 Billion
Forecast Value$138 Billion
CAGR6.7%

The market is divided into several types of whiskey, including Scotch, American, Canadian, and Irish whiskey. Scotch whiskey holds the largest market share due to its long-standing tradition and loyal customer base. Its popularity is further fueled by its reputation for quality, heritage, and strict production standards. The growing demand for premium products within the spirits industry benefits Scotch whiskey as more consumers seek out high-quality, distinctive spirits.

Whiskey tourism has also played a role in expanding the market, especially in regions with a rich whiskey heritage. Events and tours allow consumers to engage with brands, deepening their connection and loyalty. These experiences help promote Scotch whiskey and secure its leadership in the market, ensuring its continued appeal to both long-time enthusiasts and newcomers.

The whiskey market is also divided by distribution channel, with on-trade and off-trade segments. The on-trade segment, which includes bars, restaurants, and hotels, accounted for over 52% of the market share in 2024. As consumers increasingly choose premium whiskey experiences in social settings, demand for crafted cocktails and high-end whiskey brands is on the rise. The expansion of the nightlife industry and increased consumer spending on dining and social experiences further support growth in this segment.

The whiskey market in the U.S. reached USD 13.3 billion in 2024, driven by the popularity of premium spirits. The increasing demand for craft beverages and whiskey-based cocktails has further strengthened the market, supported by strong production and distribution networks. Additionally, whiskey tourism continues to grow, boosting consumer engagement and market expansion in key regions.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculation
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing global demand for premium and craft whiskey
      • 3.6.1.2 Rising disposable incomes in emerging markets
      • 3.6.1.3 Expansion of e-commerce platforms for alcohol sales
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Stringent government regulations and taxation policies
      • 3.6.2.2 Fluctuations in raw material prices
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product, 2021-2034 (USD Billion, Million Liters)

  • 5.1 Key trends
  • 5.2 Scotch whisky
  • 5.3 American whiskey
  • 5.4 Canadian whisky
  • 5.5 Irish whiskey
  • 5.6 Others

Chapter 6 Market Size and Forecast, By Distribution Channel, 2021-2034 (USD Billion, Million Liters)

  • 6.1 Key trends
  • 6.2 On-trade
  • 6.3 Off-trade

Chapter 7 Market Size and Forecast, By Region, 2021-2034 (USD Billion, Million Liters)

  • 7.1 Key trends
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
  • 7.3 Europe
    • 7.3.1 UK
    • 7.3.2 Germany
    • 7.3.3 France
    • 7.3.4 Italy
    • 7.3.5 Spain
    • 7.3.6 Russia
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 India
    • 7.4.3 Japan
    • 7.4.4 South Korea
    • 7.4.5 Australia
  • 7.5 Latin America
    • 7.5.1 Brazil
    • 7.5.2 Mexico
  • 7.6 MEA
    • 7.6.1 South Africa
    • 7.6.2 Saudi Arabia
    • 7.6.3 UAE

Chapter 8 Company Profiles

  • 8.1 Allied Blenders and Distilleries
  • 8.2 Brown Foreman
  • 8.3 Constellation Brands
  • 8.4 Diageo
  • 8.5 Edrington
  • 8.6 Kavalan Distillery
  • 8.7 La Martiniquaise
  • 8.8 Pernod Ricard
  • 8.9 Suntory
  • 8.10 Whyte & Mackay
  • 8.11 William Grant & Sons