市場調查報告書
商品編碼
1544799
機上盒市場、機會、成長動力、產業趨勢分析與預測,2024-2032Set-Top Box Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
由於對高清 (HD) 和超高清 (UHD) 內容的需求激增,預計 2024 年至 2032 年機上盒市場規模的複合年成長率將達到 3.3%。
隨著消費者越來越尋求增強的觀看體驗,先進的機上盒 (STB) 的採用顯著增加,這些機上盒可保證卓越的影像和聲音品質。此外,隨著智慧技術和網際網路連接的整合,機上盒在串流媒體服務趨勢中發揮關鍵作用,使用戶能夠跨平台存取多樣化的內容。
在各個地區,政府和監管機構正在強制制定數位電視標準,強調機上盒在接收和解碼這些數位訊號方面的重要作用。高速網路普及率的不斷提高,加上智慧電視保有量的激增,也擴大了對多功能機上盒的需求。據報道,美國約 79% 的家庭擁有智慧電視。此外,先進的機上盒不僅可以與家庭自動化系統整合,還支援多種多媒體格式。
機上盒產業分為類型、錄製、最終用戶、銷售管道和地區。
根據類型,由於有線電視服務的不斷發展和增強,有線電視領域的市場規模預計在 2024 年至 2032 年期間將顯著成長。隨著有線電視供應商升級其基礎設施以提供更高品質的內容(包括高清和超高清頻道),他們需要先進的機上盒來有效地向消費者提供這些服務。
就最終用戶而言,由於數位看板、店內促銷和企業通訊等各種應用的日益普及,商業領域的機上盒市場預計到 2032 年將大幅成長。企業和機構正在利用機上盒來增強客戶參與度,並在公共和商業空間的多個螢幕上提供有針對性的內容。
由於消費者對先進娛樂選項的高需求以及高清和 4K 超高清內容的廣泛採用,預計到 2032 年,北美機上盒行業將大幅成長。強大的寬頻基礎設施支援整合機上盒的不斷成長趨勢,提供對串流媒體服務、視訊點播和互動功能的無縫訪問,從而促進區域產品開發。
Set-top box market size is anticipated to witness a 3.3% CAGR between 2024 and 2032 led by the surging demand for high-definition (HD) and ultra-high-definition (UHD) content.
As consumers increasingly seek enhanced viewing experiences, there has been a notable uptick in the adoption of advanced set-top boxes (STBs) that promise superior picture and sound quality. Furthermore, with the integration of smart technologies and internet connectivity, STBs are pivotal in the streaming services trend, granting users access to diverse content across platforms.
In various regions, governments and regulatory bodies are mandating digital TV standards, underscoring the essential role of STBs in receiving and decoding these digital signals. The rising penetration of high-speed internet, coupled with the surge in smart TV ownership is also amplifying the demand for multifunctional STBs. As per reports, around 79% of homes in the U.S. own a smart TV. Moreover, advanced STBs not only integrate with home automation systems but also support a myriad of multimedia formats.
The STB industry is divided into type, recording, end user, sales channel, and region.
Based on type, the market size from the cable segment is slated to witness significant growth during 2024-2032 due to the ongoing evolution and enhancement of cable television services. As cable providers upgrade their infrastructure to offer higher-quality content, including HD and UHD channels, they require advanced STBs to deliver these services effectively to consumers.
In terms of end user, the STB market from the commercial segment will foresee considerable growth up to 2032 owing to the increasing adoption of various applications, such as digital signage, in-store promotions, and corporate communications. Businesses and institutions are leveraging STBs to enhance customer engagement and deliver targeted content across multiple screens in public and commercial spaces.
North America set-top box industry is anticipated to witness substantial growth through 2032 attributed to the high consumer demand for advanced entertainment options and the widespread adoption of HD and 4K Ultra HD content. The robust broadband infrastructure supports the growing trend of integrated STBs that offer seamless access to streaming services, video-on-demand, and interactive features, adding to regional product development.