市場調查報告書
商品編碼
1570607
防灰髮與鬍鬚產品市場、機會、成長動力、產業趨勢分析與預測,2024-2032Anti-Graying Hair and Beard Products Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球防灰髮和鬍鬚產品市場價值為1.58 億美元,預計2024 年至2032 年複合年成長率為3.9%。天然和天然產品。作為回應,品牌正在將重點轉向富含天然萃取物、精油和草藥成分的配方。
一個顯著的趨勢是人們越來越偏好多功能產品。這些不僅能解決白髮問題,還能提供強化頭髮、保濕和防止環境傷害等功效。這種全面的解決方案吸引了優先考慮便利性和附加優勢的消費者。此外,對環保包裝和永續來源成分的需求激增,凸顯了消費者環保意識的不斷增強。
整個防灰髮和鬍鬚產品行業根據產品類型、成分、價格範圍、消費群體、配銷通路和地區進行分類。
該市場按產品類型分類,包括防灰霜、洗髮精、護髮素、油等。 2023 年,防灰霜的收入約為 4,500 萬美元,預計到 2032 年將達到 6,600 萬美元。此類創新吸引了尋求可靠解決方案的消費者,推動了細分市場的成長。此外,注重品質、願意投入更多資金的消費者對採用優質成分和客製化解決方案製成的優質防灰霜的需求不斷增加。這一趨勢極大地推動了市場擴張。
按消費群細分,市場涵蓋男性、女性和男女皆宜的產品。 2023 年,男性以約57% 的佔有率主導市場,預計到2032 年複合年成長率將升至58%。美化自己的外表。這一趨勢包括抗衰老產品的顯著增加,例如專門的頭髮護理和鬍鬚乳液。這些產品也解決了男性的獨特問題,例如通常與老化相關的粗糙、濃密的頭髮,吸引男性採用這些有針對性的解決方案。
北美在 2023 年佔據 34% 的市場佔有率,預計 2024 年至 2032 年複合年成長率將達到 4.2%。對防灰解決方案的需求源於對衰老跡象的敏銳認知和對外觀維護的承諾。北美公司在技術進步和產品創新方面處於領先地位,擅長製作獨特的混合物並將尖端成分融入其產品中,從而推動區域市場的成長。
The Global Anti-Graying Hair and Beard Products Market was valued at USD 158 million in 2023 and is projected to grow at 3.9% CAGR from 2024 to 2032. Driven by heightened awareness of the drawbacks of synthetic components, consumers are increasingly gravitating towards natural and organic anti-graying products. In response, brands are shifting their focus to formulations enriched with natural extracts, essential oils, and herbal ingredients.
A notable trend is the growing preference for multi-functional products. These not only address graying but also provide benefits like hair strengthening, moisturizing, and protection from environmental damages. Such comprehensive solutions appeal to consumers who prioritize convenience and added advantages. Additionally, a surge in demand for eco-friendly packaging and sustainably sourced ingredients underscores the rising environmental consciousness among consumers.
The overall anti-graying hair and beard products industry is categorized based on product type, ingredients, price range, consumer group, distribution channel, and region.
The market, categorized by product type, includes anti-graying creams, shampoos, conditioners, oils, and more. In 2023, anti-graying creams generated approximately USD 45 million in revenue, with projections reaching USD 66 million by 2032. The efficacy of these creams is bolstered by advanced active ingredients, natural extracts, and personalized blends. Such innovations attract consumers seeking reliable solutions, driving segment growth. Moreover, premium anti-graying creams, made with high-quality ingredients and customized solutions, are witnessing increased demand from quality-conscious consumers willing to invest more. This trend significantly propels market expansion.
Segmented by consumer group, the market encompasses men, women, and unisex products. In 2023, men dominated the market with a share of about 57%, projected to rise to 58% CAGR through 2032. The growing emphasis on male grooming and personal care is evident, with men increasingly purchasing products to enhance their appearance. This trend includes a notable uptick in anti-aging products, such as specialized hair treatments and beard lotions. These products also address distinct male concerns, like the coarser, thicker hair often associated with aging, drawing men towards these targeted solutions.
North America, commanding a market share of 34% in 2023, is anticipated to grow at 4.2% CAGR from 2024 to 2032. The North American consumer base is not only informed but also places a premium on personal grooming and anti-aging products. The demand for anti-graying solutions is rooted in a keen awareness of aging signs and a commitment to appearance maintenance. Leading the charge in technological advancements and product innovation, North American companies excel in crafting unique blends and integrating cutting-edge ingredients into their offerings, propelling regional market growth.