市場調查報告書
商品編碼
1572568
米水洗髮市場、機會、成長動力、產業趨勢分析與預測,2024-2032Rice Water Shampoo Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023年,全球米水洗髮精市場價值為4.65億美元,預計2032年將達到8.513億美元,2024年至2032年的複合年成長率為7.2%。 ,推動了市場的成長。消費者更意識到合成化學品對環境的影響和副作用,導致他們更喜歡天然配方。富含礦物質、維生素和氨基酸的米水可以有效且永續地滿足這一需求。社群媒體和美容影響者也強調了米水的好處,提高了其受歡迎程度和需求。
整體米水洗髮精產業依形態類型、品類、材質類型、髮質、消費群體、地區進行分類。
市場按劑型類型分類:凝膠、液體、乳液等。 2023年,液體洗髮精佔40.65%的市場佔有率,預計到2032年將達到3.6221億美元。它們易於起泡和沖洗,非常適合日常護髮。液體形式也有助於包含各種有益成分,從而增強產品的整體功效。成熟的市場影響力和廣泛的分銷管道進一步鞏固了其領先地位。
根據類別,市場分為無香型和有香型。 2023年,無香型細分市場佔50.57%的市場佔有率,預計到2032年將達到4.3746億美元。的消費者。它們也吸引那些喜歡簡單個人護理方法、注重功效、不含人工香料的人。人們越來越意識到與合成香料相關的潛在健康風險,增加了對無香產品的需求。消費者現在尋求添加劑和有害成分較少的產品,重視透明度和簡單性。
亞太地區因使用米水護髮的悠久歷史而引領米水洗髮市場。龐大且多樣化的人口對天然和傳統護髮產品產生了很高的需求。隨著亞太地區國家越來越多的人加入中產階級,他們在優質和專業護髮產品(包括淘米水洗髮精)上的花費越來越多。當地的美容趨勢和標準也推動了天然護髮解決方案的普及,使亞太地區成為米水洗髮精市場的領導者。
The Global Rice Water Shampoo Market was valued at USD 465 Million in 2023 and is projected to reach USD 851.3 Million by 2032, with a CAGR of 7.2% from 2024 to 2032. The market's growth is driven by increasing consumer demand for natural ingredients in personal care products. Consumers are more aware of the environmental impact and side effects of synthetic chemicals, leading them to prefer natural formulas. Rice water, rich in minerals, vitamins, and amino acids, meets this need effectively and sustainably. Social media and beauty influencers have also highlighted the benefits of rice water, boosting its popularity and demand.
The overall rice water shampoo industry is classified based on the form type, category, material type, hair type, consumer group, and region.
The market is segmented by form types, gel, liquid, lotion, and others. In 2023, the liquid segment dominated with a 40.65% market share and is projected to reach USD 362.21 Million by 2032. Liquid shampoos are preferred due to their ease of use, effective formulation, and strong consumer preference. They allow for easy lathering and rinsing, making them practical for daily hair care. The liquid format also facilitates the inclusion of various beneficial ingredients, enhancing the product's overall effectiveness. Established market presence and extensive distribution channels further solidify their leading position.
Based on category, the market is divided into unscented and scented variants. In 2023, the unscented segment led with a 50.57% market share and is projected to reach USD 437.46 Million by 2032. Unscented shampoos cater to consumers sensitive or allergic to fragrances, including those with skin conditions like eczema or psoriasis. They also appeal to those who prefer a simple approach to personal care, focusing on effectiveness without artificial scents. Growing awareness of potential health risks associated with synthetic fragrances has increased the demand for unscented products. Consumers now seek products with fewer additives and harmful ingredients, valuing transparency and simplicity.
The APAC region leads the rice water shampoo market due to its long history of using rice water for hair care. The large and diverse population creates a high demand for natural and traditional hair care products. As more people in APAC countries join the middle class, they spend more on premium and specialty hair care products, including rice water shampoos. Local beauty trends and standards also boost the popularity of natural hair care solutions, making APAC a leader in the rice water shampoo market.