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市場調查報告書
商品編碼
1572418

男士內衣市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Men's Underwear Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 140 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年，全球男士內衣市場價值為 746 億美元，預計 2024 年至 2032 年複合年成長率為 5.5%。融合舒適與時尚的現代設計正在吸引消費者的興趣。運動美學、簡約設計和充滿活力的印花等趨勢增加了對多樣化、時尚內衣選擇的需求。

品牌影響力和名人代言在塑造消費者偏好方面發揮關鍵作用。高調的行銷活動以及與名人的合作提升了某些品牌和風格的吸引力，影響了購買決策。美國零售聯合會的報告強調，65% 的消費者更傾向於購買有名人代言的產品。布料和材料的技術進步提高了男士內衣的舒適度和功能性。吸濕排汗布料、透氣材料和彈性混紡等創新提高了舒適度，刺激了更大的消費者需求。

電子商務的興起改變了內衣購買方式。線上平台和直接面對消費者的模式提供了無與倫比的便利性和更廣泛的產品範圍，推動了數位銷售管道的成長。美國人口普查局指出，2023 年電子商務銷售額將激增 7.8%。這些功能對於保持舒適度和避免出汗相關問題至關重要。

整個男士內衣產業根據產品、材料和地區進行分類。

市場依產品種類細分，包括三角褲、平口內褲、平口內褲、三角褲、潮人、丁字褲等。 2023 年三角褲的價值為 232 億美元，預計到 2032 年將達到 397 億美元。三角褲的簡單性和傳統支撐性推動了他們的需求，許多人在運動和體育活動中選擇三角褲。最近的布料創新，如吸濕排汗和壓縮材料，進一步增強了它們對運動用途的吸引力。

就材料而言，市場包括棉、聚酯、莫代爾、尼龍、竹子等。 2023 年，棉花佔據主導地位，佔據 41% 的市場佔有率，並顯示出良好的成長前景。棉質布料因其柔軟性和透氣性而聞名，是日常穿著的必備單品。聚酯纖維的耐用性和耐磨性吸引了追求長壽的消費者。莫代爾因其柔軟而常被比作絲綢，可提高舒適度。尼龍的強度和拉伸性使其成為高性能內衣的理想選擇。竹子以其生態友善性而著稱，是一種使用較少化學物質生產的可再生資源。此外，混紡布料和特殊布料（如氨綸）可提供增強的靈活性、支撐力和形狀保持等功能。

2023 年，北美男士內衣市場規模約為 197 億美元，預計到 2032 年將達到 323 億美元。 北美消費者喜歡多種材質的選擇，從棉和莫代爾到竹子和各種混紡布料。舒適是首要驅動力。美國消費者強調內衣貼身舒適的重要性。腰帶設計、無縫結構和先進布料技術的創新對於滿足這一需求至關重要。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 原料分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 不斷變化的時尚趨勢和風格偏好
      • 健康和保健意識
      • 紡織技術的進步
      • 功能性和舒適性不斷增強的趨勢
    • 產業陷阱與挑戰
      • 市場高度分散
      • 原物料價格波動
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：按產品分類，2021-2032 年

  • 主要趨勢
  • 內褲
  • 拳擊手
  • 平角內褲
  • 內褲
  • 趕時髦的人
  • 丁字褲
  • 其他

第 6 章：市場估計與預測：按材料分類，2021-2032 年

  • 主要趨勢
  • 棉布
  • 聚酯纖維
  • 莫代爾
  • 尼龍
  • 竹子
  • 其他

第 7 章：市場估計與預測：按年齡分類，2021-2032

  • 15 - 30
  • 31 - 45
  • 46 - 60
  • 60歲以上

第 8 章：市場估計與預測：按配銷通路，2021-2032 年

  • 主要趨勢
  • 批發商/分銷商
  • 專賣店
  • 大型超市/超市
  • 電子商務
  • 其他

第 9 章：市場估計與預測：按地區，2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地區
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • MEA 的其餘部分

第 10 章：公司簡介

  • Adidas AG
  • Berkshire Hathaway
  • Bonobos
  • Calvin Klein
  • Giorgio Armani S.p.A.
  • Hanesbrands Inc.
  • Hugo Boss AG
  • Jockey International, Inc.
  • Mack Weldon
  • Nike, Inc.
  • Puma SE
  • Ralph Lauren Corporation
  • Saxx Underwear Co.
  • Tommy Hilfiger
  • Under Armour, Inc.
簡介目錄
Product Code: 5477

The Global Men's Underwear Market was valued at USD 74.6 billion in 2023 and is projected to grow at a CAGR of 5.5% from 2024 to 2032. Fashion trends significantly influence market growth. Modern designs that blend comfort and style are capturing consumer interest. Trends like athletic aesthetics, minimalist designs, and vibrant prints have increased demand for diverse and fashionable underwear options.

Brand influence and celebrity endorsements play a pivotal role in shaping consumer preferences. High-profile marketing campaigns and collaborations with celebrities elevate the appeal of certain brands and styles, swaying purchasing decisions. A report from the National Retail Federation highlights that 65% of consumers are more inclined to purchase a product with celebrity endorsement. Technological advancements in fabric and materials have enhanced the comfort and functionality of men's underwear. Innovations such as moisture-wicking fabrics, breathable materials, and stretchable blends have boosted comfort and spurred greater consumer demand.

The rise of e-commerce has transformed underwear purchasing. Online platforms and direct-to-consumer models provide unparalleled convenience and a broader product range, driving growth in digital sales channels. The U.S. Census Bureau noted a 7.8% surge in e-commerce sales in 2023. Fabrics excelling in breathability and moisture management are increasingly sought after, especially by those with active lifestyles or residing in warmer regions. These features are essential for maintaining comfort and avoiding sweat-related issues.

The overall men's underwear industry is classified based on product, material, and region.

The market is segmented by product type, including briefs, boxers, boxer briefs, trunks, hipsters, thongs, and others. Briefs, valued at USD 23.2 billion in 2023, are projected to reach USD 39.7 billion by 2032. Their classic design and snug fit make them a daily favorite for many men. The simplicity and traditional support of briefs drive their demand, with many opting for them during sports and physical activities. Recent fabric innovations, like moisture-wicking and compression materials, further bolster their appeal for athletic use.

Material-wise, the market encompasses cotton, polyester, modal, nylon, bamboo, and others. Cotton dominated in 2023 with a 41% market share and shows promising growth. Celebrated for its softness and breathability, cotton is a staple for daily wear. Polyester's durability and resistance to wear attract consumers seeking longevity. Modal, often likened to silk for its softness, elevates comfort levels. Nylon's strength and stretchability make it ideal for performance-oriented underwear. Bamboo stands out for its eco-friendliness, being a renewable resource produced with fewer chemicals. Additionally, blends and specialty fabrics, like spandex, provide enhanced flexibility, support, and features such as shape retention.

North America accounted for a men's underwear market of approximately USD 19.7 billion in 2023, with projections reaching USD 32.3 billion by 2032. North American consumers enjoy a diverse selection of materials, from cotton and modal to bamboo and various blends. Comfort is the primary driving force. U.S. consumers emphasize the importance of a snug yet comfortable fit in their underwear. Innovations in waistband design, seamless construction, and advanced fabric technology are paramount to meet this demand.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definitions
  • 1.2 Base estimates and calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Raw material analysis
  • 3.5 Key news and initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Evolving fashion trends and style preferences
      • 3.7.1.2 Health and wellness awareness
      • 3.7.1.3 Advancements in textile technology
      • 3.7.1.4 Increasing functionality and comfort trends
    • 3.7.2 Industry pitfalls and challenges
      • 3.7.2.1 High market fragmentation
      • 3.7.2.2 Raw material price volatility
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Briefs
  • 5.3 Boxers
  • 5.4 Boxer briefs
  • 5.5 Trunks
  • 5.6 Hipsters
  • 5.7 Thongs
  • 5.8 Others

Chapter 6 Market Estimates and Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Cotton
  • 6.3 Polyester
  • 6.4 Modal
  • 6.5 Nylon
  • 6.6 Bamboo
  • 6.7 Others

Chapter 7 Market Estimates and Forecast, By Age Group, 2021-2032 (USD Billion) (Million Units)

  • 7.1 15 - 30
  • 7.2 31 - 45
  • 7.3 46 - 60
  • 7.4 Above 60

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Wholesaler/Distributor
  • 8.3 Specialty store
  • 8.4 Hypermarket/Supermarket
  • 8.5 E-commerce
  • 8.6 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
    • 9.3.7 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

  • 10.1 Adidas AG
  • 10.2 Berkshire Hathaway
  • 10.3 Bonobos
  • 10.4 Calvin Klein
  • 10.5 Giorgio Armani S.p.A.
  • 10.6 Hanesbrands Inc.
  • 10.7 Hugo Boss AG
  • 10.8 Jockey International, Inc.
  • 10.9 Mack Weldon
  • 10.10 Nike, Inc.
  • 10.11 Puma SE
  • 10.12 Ralph Lauren Corporation
  • 10.13 Saxx Underwear Co.
  • 10.14 Tommy Hilfiger
  • 10.15 Under Armour, Inc.