保暖內衣市場規模、佔有率和成長分析：按材料、類型、最終用戶、分銷管道和地區分類 - 行業預測，2024-2031 年

預計2022年保暖內衣市場規模為794萬美元，從2023年的823萬美元成長到2031年的1,093萬美元，預測期間（2024-2031年）複合年成長率為3.61%。

保暖內衣市場正在快速成長，預計未來將繼續擴大。保暖內衣，也稱為長內衣或長褲，是一種兩件式服裝，廣泛覆蓋軀幹和腿部，設計用於在寒冷天氣時穿在普通衣服下面。它的受歡迎程度在寒冷的氣候中尤其明顯，人們正在尋找一種在寒冷氣候下保持溫暖的有效方法。保暖內衣的需求源自於其提供舒適和保暖的雙重功能。這些輕盈保暖的服裝具有防水、導熱、保暖、柔韌和抗菌等基本品質。此外，加熱內衣因其耐用性而受到重視，其特點是韌性、耐磨性和彈性，對於需要有效防寒的人來說是可靠的。保暖內衣市場的一個新興趨勢是將智慧科技和發熱材料融入這些服裝類中。各品牌正在積極探索整合加熱元件的新方法，其中許多都配有可充電電池和 USB 連接，使它們即使在極冷的條件下也能利用可再生能源熱量。一些智慧冬季服裝超越了基本的隔熱功能，透過調節溫度以匹配穿著者的體溫，提供客製化的舒適體驗。

目錄

介紹

• 這項研究的目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 技術分析
• 價值鏈分析
• 價格分析
• Start-Ups分析
• 監管環境
• 專利分析
• 管道分析
• 成功的關鍵因素
• 市場吸引力指數
• 競爭程度
• 主要投資機會
• 生態系繪圖

保暖內衣市場：依材質分類

• 市場概況
• 棉、合成纖維
• 羊毛
• 混合、其他

保暖內衣市場：依類型

• 市場概況
• 最高額
• 底部
• 放

保暖內衣市場：依最終用戶分類

• 市場概況
• 男性
• 女士
• 孩子

保暖內衣市場：依通路分類

• 市場概況
• 零售店
• 超級市場
• 線上

保暖內衣市場：依地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• PVH Corp.
• HanesBrands Inc
• Marks and Spencer plc
• Jockey International Inc
• Under Armour Inc.
• Smartwool LLC
• LLBean Inc.
• Fruit of the Loom Inc.
• BodTek
• Thermajohn

Thermal Underwear Market size was valued at USD 7.94 million in 2022 and is poised to grow from USD 8.23 million in 2023 to USD 10.93 million by 2031, growing at a CAGR of 3.61% during the forecast period (2024-2031).

The thermal underwear market is experiencing rapid growth and is expected to continue expanding in the near future. Also referred to as long underwear or long johns, thermal underwear consists of two-piece garments with extended coverage over the torso and legs, designed to be worn underneath regular clothing during colder seasons. Its popularity is particularly pronounced in cold climates, where individuals seek effective ways to stay warm in chilly weather. The demand for thermal underwear stems from its dual functionality of providing comfort and insulation. These lightweight and warm garments possess essential qualities such as water repellency, thermal conductivity, heat retention, flexibility, and anti-microbial properties. Furthermore, heated underwear is valued for its durability, characterized by robustness, resistance to abrasion, and resilience, making it reliable for individuals requiring effective cold protection. An emerging trend in the thermal underwear market involves integrating smart technologies and heated materials into these garments. Brands are actively exploring new methods to incorporate heating elements, often equipped with rechargeable batteries or USB connectivity, enabling users to access renewable energy heat during extremely cold conditions. Some smart thermal clothing goes beyond basic insulation by adjusting temperature to match the wearer's body heat, providing a customized and comfortable experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Thermal Underwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Thermal Underwear Market Segmental Analysis

Epilepsy Devices market is segmented into four major segments i.e. by material, type, end user, distribution channel and region. Based on Material, it is divided into Cotton, Synthetic, Wool, Blends and Other. Based on Type, it is bifurcated as Tops, Bottoms, and Sets. Based on End-users it is segregated into, Men, women and Kid. Based on distribution channel, it is segemented into Retail store, super store and online. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Drivers of the Thermal Underwear Market

The demand for thermal clothing has surged significantly in various regions, especially in the U.S., where many areas have been affected by severe cold spells and heavy snowfall. In response to these extreme weather conditions, consumers are adopting various measures to ensure effective protection against frost. Traditional outerwear like jackets and sweaters often fall short in providing adequate insulation, prompting consumers to seek enhanced levels of warmth. As a result, there is a growing trend towards the adoption of thermal underwear to meet these needs, as it plays a crucial role in maintaining body heat and shielding individuals from the hazards associated with freezing temperatures.

Restraints in the Thermal Underwear Market

The thermal underwear market is highly segmented with numerous global players. It is marked by fierce competition where companies compete for market dominance through factors such as innovative designs, product quality, pricing strategies, and efficient supply chain management. However, a significant challenge impacting the growth of leading market players is the widespread proliferation of unorganized sectors. Local vendors in particular pose a substantial constraint to established products due to their easy accessibility, competitive pricing, and manufacturing practices, which are often preferred in developing nations.

Market Trends of the Thermal Underwear Market

Social media has become a pivotal platform providing significant opportunities for product launches and brand development, effectively connecting marketers with consumers. The widespread adoption of social media has not only transformed the business environment but also opened up new avenues for market players to explore. Platforms like Facebook, Instagram, Twitter, and YouTube regularly feature blog content that plays a crucial role in boosting sales of thermal underwear. Manufacturers utilize these channels to promote their brands and engage with customers, offering exclusive advice and promotions to establish meaningful connections. The increasing trend of dedicated social media posts highlighting heated underwear for colder climates is further bolstering the product's appeal.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Value Chain Analysis
• Pricing Analysis
• Start Up Analysis
• Regulatory Landscape
• Patent Analysis
• Pipeline Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Thermal Underwear Market by Material

• Market Overview
• Cotton, Synthetic
• Wool
• Blends and Other

Thermal Underwear Market by Type

• Market Overview
• Tops
• Bottoms
• Sets

Thermal Underwear Market by End User

• Market Overview
• Men
• women
• Kid

Thermal Underwear Market by Distribution Channel

• Market Overview
• Retail Store
• Super-market
• Online

Thermal Underwear Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• PVH Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HanesBrands Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks and Spencer plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jockey International Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smartwool LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L.L.Bean Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BodTek
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thermajohn
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments