市場調查報告書
商品編碼
1572499
穿戴式顯示器市場、機會、成長動力、產業趨勢分析與預測,2024-2032Wearable Display Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年全球穿戴式顯示器市場價值為 37.248 億美元,預計 2024 年至 2032 年複合年成長率將超過 21%。 。這些創新使穿戴式顯示器更具沉浸感和多功能性,從而提高了消費者的採用率。 2024年8月,中國東北師範大學的研究人員推出了一種將OLED裝置直接沉積到有機薄膜電晶體上的方法,推動了大孔徑OLED皮膚貼片穿戴式裝置的開發。健康和健身意識正在增加對監測生物識別資料和健康指標的穿戴式顯示器的需求。配備先進感測器的設備可追蹤心率、睡眠模式和活動水平,提供有價值的健康見解。
整個穿戴式顯示產業根據垂直領域、產品類型、面板類型、顯示技術、顯示尺寸和區域進行分類。
該市場按產品類型分為智慧手錶、智慧手環/活動追蹤器、頭戴式顯示器等。 2023 年,智慧手環/活動追蹤器佔據最大市場佔有率,超過 41%。這些設備因其方便用戶使用的設計和步數、心率和睡眠模式等基本健康指標而廣受歡迎。感測器技術、電池壽命和行動健康應用程式整合的最新進展進一步增強了它們的吸引力。
依面板類型,市場分為剛性、軟性和微顯示。從 2024 年到 2032 年,微顯示器預計將成為成長最快的領域,複合年成長率將超過 22.5%。微顯示器非常適合用於需要高解析度視覺效果的緊湊型設備,例如 AR 耳機和智慧眼鏡。最近亮度和電源效率的改進正在推動其採用。此外,消費性電子和工業應用對緊湊型和輕型設備的需求不斷成長,進一步推動了微顯示器的成長。
2023 年,北美佔據最大市場佔有率,超過 34.5%,預計在整個預測期內將保持主導地位。該地區的領先地位是由先進技術、高消費需求和大量研發投資所推動的。加拿大和美國在 AR 眼鏡、健身追蹤器和智慧手錶等設備的創新方面處於領先地位。強大的基礎設施和消費者技術的採用支持市場成長。北美對健康和健身的關注也推動了對提供即時健康監測和智慧型裝置整合的穿戴式顯示器的需求。
The Global Wearable Display Market was valued at USD 3,724.8 million in 2023 and is projected to grow at a CAGR of over 21% from 2024 to 2032. Advancements in OLED and MicroLED technologies drive this growth by enhancing display quality, energy efficiency, and design flexibility. These innovations make wearable displays more immersive and versatile, boosting consumer adoption. In August 2024, researchers at Northeast Normal University in China introduced a method for directly depositing OLED devices onto organic thin-film transistors, advancing the development of high-aperture OLED skin-patch wearables. Health and fitness awareness is increasing the demand for wearable displays that monitor biometric data and health metrics. Devices with advanced sensors track heart rates, sleep patterns, and activity levels, providing valuable health insights.
The overall wearable display industry is classified based on the vertical, product type, panel type, display technology, display size, and region.
The market is segmented by product type into smartwatches, smart bands/activity trackers, head-mounted displays, and others. In 2023, smart bands/activity trackers held the largest market share at over 41%. These devices are popular due to their user-friendly design and essential health metrics like step count, heart rate, and sleep patterns. Recent advancements in sensor technology, battery life, and mobile health app integration are further boosting their appeal.
By panel type, the market is divided into rigid, flexible, and microdisplay. From 2024 to 2032, microdisplays are expected to be the fastest-growing segment with a CAGR of over 22.5%. Microdisplays are perfect for use in compact devices that need high-resolution visuals, such as AR headsets and smart glasses. Recent improvements in brightness and power efficiency are driving their adoption. Additionally, the increasing demand for compact and lightweight devices in both consumer electronics and industrial applications is further propelling the growth of microdisplays.
In 2023, North America held the largest market share at over 34.5% and is expected to maintain its dominance throughout the forecast period. The region's leadership is driven by advanced technology, high consumer demand, and substantial R&D investment. Canada and the U.S. lead in innovation with devices like AR glasses, fitness trackers, and smartwatches. Strong infrastructure and consumer tech adoption support market growth. North America's focus on health and fitness also drives demand for wearable displays that offer real-time health monitoring and smart device integration.