市場調查報告書
商品編碼
1573664
防曬產品市場、機會、成長動力、產業趨勢分析與預測,2024-2032Suncare Products Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球防曬產品市場價值約為129 億美元。和早產兒)的認知提高老化導致消費者優先考慮防曬。
公共衛生運動和教育措施大大增強了這種意識,從而使防曬產品得到更廣泛的採用。同時,人們對以天然和有機成分為特色的產品發生了明顯的轉變,反映出消費者選擇健康意識和環保的更廣泛趨勢。
產品配方的技術進步顯著增強了防曬產品的吸引力和有效性。防水、不油膩、廣譜配方等創新滿足消費者對保護和舒適的需求。此外,新興市場(特別是亞太地區和拉丁美洲)不斷壯大的中產階級正在增加對個人護理產品(包括防曬產品)的支出。隨著全球旅行和戶外活動的激增,消費者尋求保護皮膚免受陽光照射,對防曬解決方案的需求也隨之增加。
整個防曬產品產業根據類型、價格範圍、形式、消費群體、配銷通路和地區進行分類。
2023 年,防曬產品領域創造了約 82 億美元的收入,預計到 2032 年將達到 121 億美元。配方創新,例如先進的廣譜保護、防水和輕質質地,吸引了那些尋求有效而舒適的防曬的人。人們對戶外活動和運動的熱情不斷高漲,加上新興市場中產階級的不斷壯大和可支配收入的增加,進一步推動了對防曬產品的需求。
2023 年,女性在該細分市場中佔據主導地位,所佔佔有率約為48%,預計到2032 年將上升至50%。 ,女性擴大採用防曬產品預防策略。他們尋找不僅能防曬還能提供保濕、保濕和增強膚色的多功能產品。由於非常重視抗衰老,女性優先考慮可防止紫外線傷害並有助於保持年輕肌膚的產品。防曬已無縫融入他們的抗衰老方案中。最近的創新,如輕盈和不油膩的配方,以及針對特定皮膚類型(無論是敏感、油性還是乾性)設計的產品,可滿足女性多樣化的護膚需求。
北美地區在 2023 年佔據市場主導地位,佔有率約為 37%,由於非常重視保持年輕肌膚和預防衰老,預計 2024 年至 2032 年複合年成長率約為 4.5%。不斷的創新,例如增強的廣譜保護和多樣化的質地,推動了北美市場的發展。此外,在名人和影響者的支持下,美容趨勢在增強消費者對最新防曬創新的興趣方面發揮關鍵作用。
The Global Suncare Products Market was valued at approximately USD 12.9 billion in 2023. Projections indicate a steady growth, with an estimated CAGR of around 4.2% from 2024 to 2032. Heightened awareness of the risks associated with UV exposure, such as skin cancer and premature aging, leads consumers to prioritize sun protection.
Public health campaigns and educational initiatives have significantly amplified this awareness, resulting in a broader adoption of suncare products. Concurrently, there's a noticeable shift towards products featuring natural and organic ingredients, reflecting a wider trend of health-conscious and eco-friendly consumer choices.
Technological advancements in product formulations have significantly enhanced the appeal and effectiveness of suncare products. Innovations such as water-resistant, non-greasy, and broad-spectrum formulas meet consumer demands for both protection and comfort. Furthermore, a rising middle class in emerging markets, particularly in Asia Pacific and Latin America, is increasing its spending on personal care products, including suncare. With a surge in global travel and outdoor activities, the demand for suncare solutions has intensified as consumers seek to shield their skin from sun exposure.
The overall suncare products industry is classified based on type, price range, form, consumer group, distribution channel, and region.
In 2023, the sun protection products segment generated approximately USD 8.2 billion, with projections to reach USD 12.1 billion by 2032. As consumers become more proactive in preventing UV-induced skin damage, there's a growing interest in anti-aging solutions. Innovations in formulations, such as advanced broad-spectrum protection, water resistance, and lightweight textures, appeal to those seeking effective yet comfortable sun protection. The rising enthusiasm for outdoor activities and sports, combined with a growing middle class in emerging markets with increased disposable income, further drives the demand for sun protection products.
In 2023, women led the segment with a share of approximately 48%, projected to rise to 50% by 2032. As understanding deepens regarding the long-term repercussions of UV exposure, such as skin aging and cancer, women increasingly adopt suncare products as a preventive strategy. They look for multifunctional products that not only shield from the sun but also provide moisturization, hydration, and skin tone enhancement. With a pronounced emphasis on anti-aging, women prioritize products that guard against UV damage and aid in preserving youthful skin. Sun protection has seamlessly integrated into their anti-aging regimens. Recent innovations, like lightweight and non-greasy formulations, alongside products designed for specific skin types-whether sensitive, oily, or dry-cater to the diverse skincare requirements of women.
North America dominated the market with a share of around 37% in 2023 and is projected to grow at a CAGR of approximately 4.5% from 2024 to 2032, owing to a pronounced emphasis on maintaining youthful skin and preventing aging. Continuous innovations, such as enhanced broad-spectrum protection and varied textures, propel the North American market. Moreover, beauty trends, bolstered by endorsements from celebrities and influencers, play a pivotal role in amplifying consumer interest in the latest suncare innovations.