防水化妝品市場、機會、成長動力、產業趨勢分析與預測，2024-2032

2023年，全球防水化妝品市場估值為155億美元，預測2024年至2032年複合年成長率為6.21%，預計到2032年市場規模將達到266億美元。激增持久且防污的解決方案。

該行業的一個突出趨勢是高度重視永續性和清潔美容。隨著消費者越來越意識到他們購買的產品對環境的影響，對環保且無殘忍的防水化妝品的需求顯著上升。為此，品牌正在配製不含有害化學物質的產品，選擇可生物分解的包裝，並遵守道德生產標準。這種向永續和清潔美容的轉變不僅吸引了具有環保意識的消費者，還迫使知名品牌採取更負責任的做法，從而促進了行業更廣泛的變革。個人護理產品委員會強調了這一轉變，並指出近年來對多功能和永續產品的需求顯著上升。

整個產業分為產品、形式、價格範圍、年齡層、應用、配銷通路和地區。

市場依產品類型分為臉部產品、眼部產品、唇部產品等。 2023 年，臉部產品領域（包括粉底、遮瑕膏以及膚色和腮紅等其他產品）以超過 56 億美元的收入引領市場。預測顯示，到 2032 年，該細分市場將成長至 101 億美元。

防水化妝品市場依劑型分為液體、霜狀、凝膠、棒狀和粉狀。 2023年，液體產品佔據領先地位，收入超過70億美元，預計到2032年將達到126億美元。粉底、遮瑕膏和眼線筆等產品不僅可以無縫融合，還可以提供可疊加的遮蓋力，讓使用者可以從微妙的妝容過渡到更明顯的妝容。這些產品迎合各種皮膚類型和偏好。此外，現代配方通常具有保濕成分和護膚功效，從而增強了它們的吸引力。

有幾個關鍵因素推動了北美防水化妝品市場的發展。消費者對創新產品的需求始終如一，從而導致了具有持久佩戴和多功能等特點的產品的開發。人們對美容和個人護理的迷戀與日俱增，社交媒體和影響者的促銷進一步放大了人們對多樣化化妝品選擇的需求。此外，從先進的產品配方和環保包裝到虛擬試戴的數位工具等技術進步增強了消費者體驗並簡化了購買流程。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 由於對持久美容解決方案的需求不斷成長
    • 傾向於積極的生活方式和戶外活動
    • 社群媒體和美容影響者的影響
    • 配方技術的進步
  • 產業陷阱與挑戰
    • 更高的生產成本
    • 皮膚敏感和過敏反應
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費品採用
  • 首選配銷通路
• 成長潛力分析
• 監管環境
• 定價分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021 - 2032 年

• 主要趨勢
• 臉部產品
  • 基礎
  • 遮瑕膏
  • 其他（腮紅、膚色等）
• 眼部產品
  • 睫毛膏
  • 眼線筆
  • 其他（眉膠、眼影等）
• 唇部產品
  • 口紅
  • 光澤度
  • 其他（唇線筆等）
  • 其他（底漆、定型噴霧）

第 6 章：市場估計與預測：按形式，2021 - 2032

• 主要趨勢
• 液體
• 奶油
• 凝膠
• 戳
• 粉末

第 7 章：市場估計與預測：按價格，2021 - 2032

• 主要趨勢
• 低的
• 中等的
• 高的

第 8 章：市場估計與預測：按年齡分類，2021 - 2032

• 主要趨勢
• 18歲以下
• 18-25歲
• 25-45歲
• 45歲以上

第 9 章：市場估計與預測：按最終用途，2021 - 2032 年

• 主要趨勢
• 個人
• 商業的
  • 美容院、水療中心
  • 時尚產業
  • 電影和戲劇產業

第 10 章：市場估計與預測：按配銷通路分類，2021 - 2032 年

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 專賣店
  • 超級市場和大賣場
  • 藥局, 藥房
  • 美容院及水療中心

第 11 章：市場估計與預測：按地區，2021 - 2032

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非
  • MEA 的其餘部分

第 12 章：公司簡介

• 阿納斯塔西婭比佛利山莊有限責任公司
• 香奈兒公司
• 克莉絲汀迪奧SE
• 胡達美容有限公司
• 蘭蔻
• 歐萊雅公司
• 彌補永遠SA
• NYX 專業化妝有限責任公司
• 寶潔公司
• 露華濃公司
• 資生堂有限公司
• 塔特公司
• 雅詩蘭黛公司
• 太臉化妝品有限公司
• 城市衰敗化妝品有限公司

The Global Waterproof Makeup Market was valued at USD 15.5 billion in 2023, and projections indicate a CAGR of 6.21% from 2024 to 2032, with the market expected to reach USD 26.6 billion by 2032. This growth can be attributed to the surging demand for beauty solutions that are both long-lasting and resistant to smudging.

A prominent trend in the industry is the heightened emphasis on sustainability and clean beauty. As consumers grow increasingly aware of the environmental ramifications of their purchases, there is a marked uptick in the demand for eco-friendly and cruelty-free waterproof makeup. In response, brands are formulating products devoid of harmful chemicals, opting for biodegradable packaging, and adhering to ethical production standards. This pivot towards sustainable and clean beauty not only draws in environmentally conscious consumers but also compels established brands to embrace more responsible practices, catalyzing a wider transformation in the industry. The Personal Care Products Council underscores this shift, noting a significant uptick in the demand for multifunctional and sustainable products in recent years.

The overall industry is divided into product, form, price range, age group, application, distribution channel, and region.

The market is segmented by product type into face products, eye products, lip products, and others. In 2023, the face products segment, encompassing foundation, concealer, and additional items like skin tint and blush, led the market with revenues surpassing USD 5.6 billion. Projections suggest this segment will grow to USD 10.1 billion by 2032. The robust growth of face products in the waterproof makeup arena is driven by rising consumer demand for flawless, enduring coverage that can endure diverse environmental challenges.

The waterproof makeup market categorizes its offerings by form into liquid, cream, gel, stick, and powder. In 2023, liquid products took the lead, generating revenues over USD 7 billion, with expectations to hit USD 12.6 billion by 2032. The dominance of liquid makeup in the beauty sector can be attributed to its versatility and ease of application. Items like foundations, concealers, and eyeliners not only blend seamlessly but also provide buildable coverage, allowing users to transition from a subtle to a more pronounced look. These products cater to a variety of skin types and preferences. Furthermore, contemporary formulations often boast hydrating ingredients and skincare benefits, enhancing their allure.

Several pivotal factors drive the waterproof makeup market in North America. There is a consistent consumer appetite for innovative products, leading to the development of items boasting features like extended wear and multifunctionality. The rising fascination with beauty and personal care, amplified by social media and influencer promotions, fuels the demand for diverse makeup choices. Moreover, technological strides ranging from advanced product formulations and eco-conscious packaging to digital tools for virtual try-ons enhance the consumer experience and streamline the purchasing process.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Due to the rising demand for long-lasting beauty solutions
    • 3.2.1.2 Inclination towards active lifestyles and outdoor activities
    • 3.2.1.3 Influence of social media and beauty influencers
    • 3.2.1.4 Advancements in formulation technology
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Higher production Costs
    • 3.2.2.2 Skin sensitivity and allergic reactions
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decision
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Pricing analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Face products
  • 5.2.1 Foundation
  • 5.2.2 Concealer
  • 5.2.3 Others (blush, skin tint, etc.)
• 5.3 Eye products
  • 5.3.1 Mascara
  • 5.3.2 Eyeliner
  • 5.3.3 Others (brow gel, eyeshadow etc.)
• 5.4 Lip products
  • 5.4.1 Lipstick
  • 5.4.2 Gloss
  • 5.4.3 Others (lip liner, etc.)
  • 5.4.4 Others (primers, setting spray)

Chapter 6 Market Estimates and Forecast, By Form, 2021 - 2032, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Liquid
• 6.3 Cream
• 6.4 Gel
• 6.5 Stick
• 6.6 Powder

Chapter 7 Market Estimates and Forecast, By Price, 2021 - 2032, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates and Forecast, By Age Group, 2021 - 2032, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Below 18 years
• 8.3 18-25 Years
• 8.4 25-45 years
• 8.5 Above 45 years

Chapter 9 Market Estimates and Forecast, By End Use, 2021 - 2032, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Commercial
  • 9.3.1 Beauty salons, Spas
  • 9.3.2 Fashion industry
  • 9.3.3 Film and theater industry

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company websites
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Supermarkets and hypermarkets
  • 10.3.3 Drugstores, Pharmacies
  • 10.3.4 Beauty salons and spas

Chapter 11 Market Estimates and Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Anastasia Beverly Hills, LLC
• 12.2 Chanel S.A.
• 12.3 Christian Dior SE
• 12.4 Huda Beauty Limited
• 12.5 Lancome
• 12.6 L'Oreal S.A.
• 12.7 Make Up for Ever S.A.
• 12.8 NYX Professional Makeup LLC
• 12.9 Procter and Gamble Co.
• 12.10 Revlon, Inc.
• 12.11 Shiseido Company, Limited
• 12.12 Tarte, Inc.
• 12.13 The Estee Lauder Companies Inc.
• 12.14 Too Faced Cosmetics, LLC
• 12.15 Urban Decay Cosmetics, LLC