化妝品市場規模、佔有率、成長分析，按產品、應用領域、分銷管道、地區 - 產業預測，2024-2031

2022年全球化妝品市場規模為403.7億美元，從2023年的418.5億美元成長到2031年的613.4億美元，預測期（2024-2031）預計複合年成長率為5.61%。

隨著化妝品已成為日常整裝儀容的重要組成部分，全球化妝品市場的受歡迎程度大幅上升。從粉餅、乳霜到凝膠等產品不僅強調眼睛和嘴唇等臉部特徵，還可以作為實用的美容解決方案。彩妝有效隱藏瑕疵，同時凸顯個人優勢，增強外表和自信。隨著消費者擴大尋求表達自我和完善外觀的方式，對多樣化化妝品選擇的需求持續成長。這一趨勢強調了產品創新和多樣性的重要性，以滿足不斷變化的消費者群體尋求符合其個人風格和偏好的美容解決方案。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二手資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制因素和挑戰
• 波特分析及影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究

化妝品市場規模：依產品及複合年成長率（2024-2031）

• 粉末
• 凝膠
• 洗劑
• 其他

化妝品市場規模：按應用和複合年成長率（2024-2031）

• 嘴唇
• 眼睛
• 臉
• 指甲

化妝品市場規模：按分銷管道和複合年成長率（2024-2031）

• 超級市場和大賣場
• 奢侈品牌專賣店
• 線上/電商通路
• 其他

化妝品市場規模：依地區及複合年成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭資訊

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• L'Oreal
• Estee Lauder Companies
• LVMH Moet Hennessy Louis Vuitton SE
• Johnson & Johnson Services Inc.
• Kao Corporation
• Procter & Gamble Co.
• Unilever PLC
• Beiersdorf AG
• The Body Shop International Limited
• Chanel International BV
• Oriflame Holding AG
• Natura &Co Holding SA
• Amorepacific Corporation
• Mary Kay Inc.
• Yves Rocher International BV
• Clarins Group
• Natura & Co.
• Sugar cosmetics

結論和建議

Global Makeup Market size was valued at USD 40.37 billion in 2022 and is poised to grow from USD 41.85 billion in 2023 to USD 61.34 billion by 2031, growing at a CAGR of 5.61% in the forecast period (2024-2031).

The global makeup market has seen a significant surge in popularity as cosmetics become integral to daily grooming routines. Products ranging from powders and creams to gels serve not only to enhance facial features like eyes and lips but also to provide a practical grooming solution. Color cosmetics effectively conceal imperfections while simultaneously highlighting an individual's best attributes, boosting both their appearance and confidence. As consumers increasingly seek ways to express themselves and perfect their looks, the demand for diverse makeup options continues to rise. This trend underscores the importance of innovation and variety in product offerings to cater to an ever-evolving consumer base seeking beauty solutions that align with their personal style and preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Makeup Market Segmental Analysis

Global Makeup Market is segmented by Product, by Application, by Distribution Channel and by Region. Based on Product, the market is segmented into Powders, Gels, Lotions, Others. Based on application, the market is segmented into Lips, Eyes, Face, Others. Based on Distribution Channel, the market is segmented into Supermarkets/hypermarkets, Exclusive Br, Stores, Online/e-commerce Channels, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Makeup Market

The global makeup market is being driven by key players who are consistently launching innovative products that incorporate cutting-edge technology. Notable trends include the increasing use of probiotics and microbiome-based cosmetics, which enhance product effectiveness and appeal. Companies are also focusing on creating aesthetically pleasing yet user-friendly packaging, thereby increasing demand among consumers. Compact packaging is gaining traction due to its space-saving attributes, making it easy to store and transport in kits or backpacks. Furthermore, heightened investments in research and development are expected to significantly propel the growth of the makeup market, fostering continuous innovation and expansion.

Restraints in the Global Makeup Market

A significant challenge facing the global makeup market is the growing awareness of the negative effects associated with prolonged exposure to chemical ingredients found in these products, including preservatives and pigments. Consumers are becoming increasingly informed about the potential for allergic reactions, which may manifest as symptoms like redness, irritation, and other adverse effects. Moreover, the long-term accumulation of harmful substances in the skin can lead to serious conditions such as dermatitis and even cancer if not treated in a timely manner. Consequently, these health concerns are expected to hinder the growth of the makeup industry as consumers seek safer alternatives.

Market Trends of the Global Makeup Market

In the evolving landscape of the Global Makeup market, a significant trend has emerged as consumers increasingly prioritize safer, natural products due to rising awareness regarding the harmful effects of synthetic chemicals on skin health. A 2019 study published in the Journal of Resources highlighted that 70% of respondents favored natural cosmetics, signaling a shift in consumer preferences. In response, brands are innovating by incorporating herbal and botanical extracts, including essential oils and antioxidants, to enhance product value and appeal to health-conscious shoppers. This pivot towards clean beauty not only reflects changing attitudes but is also reshaping market dynamics and driving brand differentiation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Makeup Market Size by Product & CAGR (2024-2031)

• Powders
• Gels
• Lotions
• Other

Global Makeup Market Size by Application & CAGR (2024-2031)

• Lips
• Eyes
• Face
• Nails

Global Makeup Market Size by Distribution Channel & CAGR (2024-2031)

• Supermarkets & Hypermarkets
• Exclusive Brand Stores
• Online/E-Commerce Channels
• Others

Global Makeup Market Size by Region & CAGR (2024-2031)

• North America, (by Product, by Application, by Distribution Channel)
  • US
  • Canada
• Europe, (by Product, by Application, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Product, by Application, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Product, by Application, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Product, by Application, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• L'Oreal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel International B.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co Holding S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Rocher International B.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sugar cosmetics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation