印度化妝品市場的評估：依類別、價格區間、製造流程、性別、最終用戶、通路、地區、機會和預測（2018年度 -2032年度）

印度化妝品市場規模預計將從2024年的12.8億美元增至2032年的23.3億美元，預測期內（2025-2032年）的年複合成長率為 7.75%。近年來市場表現出顯著的成長，預計未來仍將保持強勁的擴張步伐。

由於消費者偏好的不斷變化、可支配收入的增加和美容意識的增強，印度化妝品市場成長。社群媒體、美容影響者和名人代言的影響力進一步推動了市場成長。

化妝不再局限於城市精英，在 Nykaa、亞馬遜和 Flipkart 等電子商務平台的幫助下，其影響力已擴展到農村地區和二三線城市。

隨著千禧世代和 Z 世代人口的增加，美容標準發生變化，化妝已成為一種自我表達和賦權的形式。人們對能夠根據印度人的膚色和氣候進行客製化的更具創新性和多樣化的產品的需求日益成長。此外，人們對有機、純素和無農藥產品的需求日益增加，這表明人們轉向可持續和有意識的美容習慣。

此外，現代零售業的發展、都市化和化妝學院的普及，使得化妝品在男性和女性中都越來越受歡迎。此外，包括名人合作在內的策略行銷活動提高了品牌知名度和消費者信任度。

此外，隨著市場逐漸成熟，國內外公司都在透過提供優質、低價的產品來爭奪市場佔有率。隨著產品的不斷創新和數位轉型，印度化妝品市場預計將在未來幾年內實現成長，這表明這個充滿活力和多樣化的行業改變印度的美容和個人護理格局。

例如，2023年 12月，Hindustan Unilever Ltd.將其美容和個人護理業務一分為二。預計此次分拆將有助於該公司更有效地與年輕一代競爭。

本報告對印度化妝品市場進行了深入分析，包括市場規模和預測、市場動態和主要參與者。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 顧客回饋

• 產品與市場訊息
• 品牌知名度與忠誠度
• 購買決策中考慮的因素
  • 品牌名稱
  • 功能和其他加值服務
  • 顏色
  • 質感
  • 材料
  • 售後支援
• 隱私和監管考慮

第5章 印度化妝品市場展望（2018-2032）

• 市場規模分析及預測
  • 金額
  • 數量
• 市場佔有率分析與預測
  • 依類別
  • 依價格段
  • 依製造過程
  • 性別
  • 依最終用戶
  • 依通路
  • 依地區
  • 市場佔有率分析：依公司（價值）（前5名及其他 -2024年度）
• 市場地圖分析（2024年度）
  • 依類別
  • 依價格段
  • 依製造過程
  • 性別
  • 依最終用戶
  • 依通路
  • 依地區

第6章 供需分析

第7章 進出口分析

第8章 價值鏈分析

第9章 波特五力分析

第10章 PESTLE 分析

第11章 定價分析

第12章 市場動態

• 市場驅動因素
• 市場挑戰

第13章 市場趨勢與發展

第14章 個案研究

第15章 競爭格局

• 五大市場領導者的競爭矩陣
• 五大公司的SWOT 分析
• 十大主要公司的現狀
  • L'Oreal S.A.
  • Hindustan Unilever Limited (Lakme Cosmetics)
  • The Estee Lauder Companies Inc.
  • ColorBar Cosmetics Private Limited
  • Natura & Co.
  • Revlon Consumer Products LLC
  • Amway India Enterprises Pvt. Ltd.
  • Bobbi Brown Professional Cosmetics, Inc.
  • Nykaa E-Retail Pvt Ltd.
  • Coty Inc.

第16章 策略建議

第17章 關於我們，免責聲明

India make-up market is projected to witness a CAGR of 7.75% during the forecast period FY2025-FY2032, growing from USD 1.28 billion in FY2024 to USD 2.33 billion in FY2032. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

The Indian makeup market is experiencing growth due to evolving consumer preferences, rising disposable incomes, and an increased awareness of personal grooming. The influence of social media, beauty influencers, and celebrity endorsement is further fueling the market growth.

Makeup is no longer limited to urban elites; its adoption has expanded into rural, tier-2, and tier-3 cities, facilitated by e-commerce platforms such as Nykaa, Amazon, and Flipkart.

The changing beauty standards coupled with the rising millennial and Gen-Z population have made makeup a form of self-expression and empowerment. Increasing demand for more innovative and diverse products that can be customized in keeping with Indian skin tones as well as climate. Additionally, demand for organic, vegan, and cruelty-free products is rising, showing a shift towards sustainable and conscious beauty practices.

Moreover, modern retail growth, urbanization, and the proliferation of makeup academies are raising the popularity of cosmetics among both men and women. Further, strategic marketing campaigns, including celebrity collaborations, have enhanced brand visibility and consumer trust.

Furthermore, as the market matures, international and domestic players are competing to capture market share by offering premium and affordable products. With continuous product innovation and digital engagement, India makeup market is expected to grow in the coming years, which shows a dynamic and diverse sector that is transforming India's beauty and personal care landscape.

For instance, in December 2023, Hindustan Unilever Ltd. has divided its beauty and personal care business into two separate entities. This division will help the company to compete more effectively with the younger generation.

Urbanization and Retail Evolution is Propelling the Market Towards Growth

Urbanization and the growth of modern retail is expanding the growth of the India makeup market. With the rise in urban population, there is a noticeable shift in consumer behavior with greater spending power and a heightened interest in beauty and personal care products. This urban transition brings with it exposure to global beauty trends and an increasing need to emulate the grooming practices of urban elites.

The rise in modern retail in forms of shopping malls, dedicated stores for beauty and e-commerce platforms enable wider demographics and easy access of makeup products to consumers. Additionally, physical retail stores like Sephora, Nykaa stores, and local beauty outlets have become an integral part of the shopping experience which offers opportunities to consumers to explore a wide range of makeup products and brands. Additionally, the emphasis on creating an aesthetic and interactive retail space enhances the shopping experience, which helps consumers grow interested in beauty.

Moreover, the rise of e-commerce platforms such as Nykaa, Amazon and Flipkart have revolutionized the accessibility which helps the consumer across the country to purchase makeup with the need for physical store visits. These e-commerce platforms not only provide convenience but also offer personalized shopping experiences, customer reviews, and beauty tutorials, further helping to boost consumer confidence. This diversification assures consistent demand and significantly contributes to market growth.

Furthermore, urbanization and modern retail growth have boosted the India makeup market by making beauty products more accessible, affordable, and appealing to a diverse and increasingly conscious consumer base. It diversifies the market's revenue streams and assures consistent demand, considerably contributing to its growth.

For instance, in January 2024, Nykaa opened a new store in Aurangabad, Maharashtra. The store offers a wide range of beauty products from brands like Huda Beauty, Maybelline New York, The Ordinary, Nykaa Cosmetics, Kay Beauty, Dot & Key, Laneige, E.l.f. cosmetics, and Minimalist. The expansion shows Nykaa commitment for making beauty products more accessible to consumers in emerging urban centers.

Increased Penetration of E-Commerce is Acting as a Catalyst for Market Expansion

The increased e-commerce penetration is fueling the growth of the India makeup market. E-commerce is revolutionizing the way beauty products are being shopped by consumers. E-commerce platforms like Amazon, Flipkart, Myntra and Purplle have become the central places for the markup shopping experience, allowing consumers easy access to a vast range of products from both domestic and international brands.

E-commerce can reach the consumer in smaller tier cities that have restricted access to physical retail stores. Online shopping platforms have bridged the gap by allowing consumers across the country to explore a wide range of makeup products that may not be available offline. Additionally, e-commerce platforms offer convenience, enabling customers to shop at any time and from the comfort of their homes.

Moreover, the growing influence of social media and beauty influencers is further enhancing the online shopping experience. Tutorials, product reviews, and recommendations on platforms like Instagram and YouTube guide consumers in making informed purchasing decisions. These platforms also collaborate with brand loyalty through direct engagement, which helps create a personalized shopping journey.

Furthermore, e-commerce gains are capitalizing on customer data to offer targeted promotions, discounts, and personalized recommendations, which encourage repeated purchases. With enhanced logistics, fast delivery options, and customer-friendly return policies, e-commerce has become a preferred channel for makeup shopping in India.

For instance, in November 2024, Amazon India reported a substantial surge in sales within its beauty segment, with sales growing fourfold compared to the previous year. This remarkable growth shows the expanding consumer interest in beauty products and the pivotal role of online platforms in meeting this demand.

Lip Segment is Leading the Market Share

The lip segment has cemented its dominance with strong statistics in the market. Due to a combination of cultural preferences, product innovation and evolving consumer behavior. As a staple in beauty routines, lip products such as lipsticks, lip balms and glosses have become indispensable for Indian consumer which reflects both tradition and modernity.

Increased disposable income and a growing focus on personal grooming have led to the higher spending on lip product across urban and rural areas. Additionally, the influence of social media by platforms like Instagram and YouTube have popularized lip trends such as matte finishes, bold colors and ombre looks which encourages the consumer to experiment with diverse options.

Moreover, the product innovation has also fueled growth in lip segments. As brands are launching a variety of lip products including long-lasting liquid lipsticks, moisturizing balms and organic formulations which caters to a diverse range of consumer needs. Additionally, international brands and local players are offering a variety of shades which suites to Indian skin tones which further propels the market towards growth.

Furthermore, the rise of e-commerce platforms like Amazon and Flipkart has made lip products easily accessible, even in smaller tier cities. These platforms provide customers with convenience, competitive pricing and a variety of choice which ultimately drives sales.

For instance, in October 2024, Nykaa's beauty segment has demonstrated impressive growth, achieving a mid-twenties percentage increase in both net revenue and net sales value (NSV), with even higher growth in gross merchandise value (GMV). This strong performance is attributed to the effectiveness of its omnichannel retail strategy, the success of its owned brands, and the expansion of its eB2B distribution network.

East Region Dominates Make-up Market Share

Eastern region is exerting its dominance in India make-up market. Due to combination of cultural preferences, increasing urbanization and the influence of digital platforms which makes East India as a key player in the make-up industry.

Culturally, women in East India show a strong inclination to experiment with cosmetics, especially lip products. The region's preference for darker shades and bold looks distinguishes it from other parts of the country, which drives the demand for diverse makeup offerings. Additionally, festivals and traditional events in East India further amplify the need for makeup as women focus on grooming and appearance during celebrations.

Moreover, the rise of modern retail spaces and the penetration of e-commerce platforms have made makeup products more accessible to consumers in smaller tier cities. The online platforms like Amazon and Flipkart coupled with strong logistical networks ensure the availability of a variety of products. This digital shift is impactful as nearly 28% of cosmetics purchases in eastern regions is made online.

Furthermore, the affordability of domestic brands and the availability of international makeup products have created a dynamic market which caters to a broad consumer base. Also, the enhanced marketing efforts including influencer collaborations and region-specific campaigns, have also strengthened brand presence in the region. The confluence solidifies the region's leadership position in the India make-up market.

Future Market Scenario (FY2025 - FY2032F)

There is a growing inclination towards high-quality and premium beauty products among Indian consumers. This trend is particularly pronounced among millennials and Gen Z, who are more inclined to invest in grooming and personal care which is pushing the market towards growth.

Social media platforms are changing consumer preferences. Beauty influencers and content creators create trends and promote various products, raising awareness and demand for different cosmetic items.

Improvements in the product formulation and manufacturing process have led to a qualitative and performance-oriented cosmetic product. Brands are taking advantage of technology to design unique products that cater to specific consumer requirements, which will likely boost market growth.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of India make-up market, as the companies compete to outperform one another in terms of consumer demand for natural ingredients and focus on personalization. The market prognosis remains positive, owing to urbanization and retail evolution, and increased penetration of e-commerce. Make-up manufacturers are focused on personalization, sustainability, and natural and organic products, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.

For instance, in April 2024, Cipla Limited announced a significant strategic move through its subsidiary, Cipla Health Limited (CHL), by signing a business transfer agreement to acquire the distribution and marketing operations of Ivia Beaute Private Limited, including its brands Astaberry, Ikin, and Bhimsaini. This acquisition aims to strengthen CHL's presence in the beauty and personal care sector.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Brand Awareness and Loyalty
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Brand Name
  • 4.3.2. Features and Other Value-Added Service
  • 4.3.3. Colors
  • 4.3.4. Texture
  • 4.3.5. Ingredients
  • 4.3.6. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. India Make-up Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Category
    • 5.2.1.1. Eye make-up
      • 5.2.1.1.1. Eyeliner
      • 5.2.1.1.2. Eyeshadow
      • 5.2.1.1.3. Others
    • 5.2.1.2. Face Make-up
      • 5.2.1.2.1. Blusher
      • 5.2.1.2.2. Foundation
      • 5.2.1.2.3. Face Powder
      • 5.2.1.2.4. Others
    • 5.2.1.3. Lip Make-up
      • 5.2.1.3.1. Lipliner
      • 5.2.1.3.2. Lipstick
      • 5.2.1.3.3. Lip Gloss
      • 5.2.1.3.4. Others
    • 5.2.1.4. Nail Make-up
      • 5.2.1.4.1. Nail Polish
      • 5.2.1.4.2. Others
  • 5.2.2. By Price Segment
    • 5.2.2.1. Mass
    • 5.2.2.2. Premium
    • 5.2.2.3. Luxury
  • 5.2.3. By Manufacturing Process
    • 5.2.3.1. Vegan
    • 5.2.3.2. Organic
    • 5.2.3.3. Inorganic
  • 5.2.4. By Gender
    • 5.2.4.1. Male
    • 5.2.4.2. Female
    • 5.2.4.3. Unisex
  • 5.2.5. By End-user
    • 5.2.5.1. Individuals
    • 5.2.5.2. Spa Centre
    • 5.2.5.3. Beauty Salons
    • 5.2.5.4. Others
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
    • 5.2.6.2. Retail Stores
    • 5.2.6.3. Brand Stores
    • 5.2.6.4. Kiosks
    • 5.2.6.5. Multi-Brand Outlets
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. South
    • 5.2.7.3. East
    • 5.2.7.4. West and Central
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Category
  • 5.3.2. By Price Segment
  • 5.3.3. By Manufacturing Process
  • 5.3.4. By Gender
  • 5.3.5. By End-user
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. L'Oreal S.A.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Hindustan Unilever Limited (Lakme Cosmetics)
  • 15.3.3. The Estee Lauder Companies Inc.
  • 15.3.4. ColorBar Cosmetics Private Limited
  • 15.3.5. Natura &Co.
  • 15.3.6. Revlon Consumer Products LLC
  • 15.3.7. Amway India Enterprises Pvt. Ltd.
  • 15.3.8. Bobbi Brown Professional Cosmetics, Inc.
  • 15.3.9. Nykaa E-Retail Pvt Ltd.
  • 15.3.10. Coty Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Make-up Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Make-up Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Make-up Market Share (%), By Category, FY2018-FY2032F
• Figure 4. India Make-up Market Share (%), By Price Segment, FY2018-FY2032F
• Figure 5. India Make-up Market Share (%), By Manufacturing Process, FY2018-FY2032F
• Figure 6. India Make-up Market Share (%), By Gender, FY2018-FY2032F
• Figure 7. India Make-up Market Share (%), By End-user, FY2018-FY2032F
• Figure 8. India Make-up Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 9. India Make-up Market Share (%), By Region, FY2018-FY2032F
• Figure 10. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Price Segment Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Manufacturing Process Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024