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1703433

化妝品市場－全球產業規模、佔有率、趨勢、機會和預測（按產品、按應用領域、按銷售管道、按地區和競爭情況，2020-2030 年）

Makeup Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product, By Application Area, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球化妝品市場價值為 429.7 億美元，預計到 2030 年將達到 617.2 億美元，預測期內年複合成長率(CAGR) 為 6.28%。

市場概覽
預測期 2026-2030
2024年市場規模 429.7億美元
2030年市場規模 617.2億美元
2025-2030 年複合年成長率 6.28%
成長最快的領域 線上
最大的市場 北美洲

市場成長受到日益增強的美容意識、社交媒體的影響以及可支配收入的增加的推動。消費者對創新、多功能和清潔的美容產品表現出強烈的偏好，對有機、純素和無殘忍配方的需求增加。個人化和人工智慧產品推薦的整合正在增強客戶參與度，而電子商務和數位行銷管道的擴展則繼續加速銷售。

高階化、名人品牌代言和影響力合作等趨勢正在重塑消費者行為和品牌定位。

關鍵市場促進因素

提升美容意識和社群媒體的作用

主要市場挑戰

競爭加劇和市場飽和

為了保持競爭力，品牌必須專注於獨特的價值主張、強大的品牌故事以及超越傳統行銷的個人化客戶體驗。

主要市場趨勢

採用數位化和人工智慧美容技術

隨著數位轉型不斷重塑美容領域，擁抱創新和數據驅動個人化的公司可能會獲得競爭優勢。

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：全球化妝品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品（粉末、凝膠、乳液等）
    • 按下應用區域（嘴唇、眼睛、臉部、指甲）
    • 依銷售管道（大賣場/超市、專賣店、網路、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第5章：北美化妝品市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按產品
    • 按應用領域
    • 按銷售管道
    • 按國家/地區
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第6章：歐洲化妝品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第7章：亞太彩妝市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第8章：中東和非洲化妝品市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第9章：南美彩妝市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第10章：市場動態

  • 驅動程式
  • 挑戰

第 11 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第 12 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 13 章：競爭格局

  • 公司簡介
    • L'Oreal SA
    • Unilever plc
    • Avon Products, Inc.
    • Revlon Consumer Products LLC
    • Coty Inc.
    • The Procter & Gamble Company
    • Kao Corporation
    • Shiseido Co., Ltd.
    • Benefit Cosmetics LLC
    • The Estee Lauder Companies Inc.

第 14 章：策略建議

第15章調查會社について,免責事項

簡介目錄
Product Code: 28021

Global makeup market was valued at USD 42.97 billion in 2024 and is projected to reach USD 61.72 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.28% over the forecast period.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 42.97 Billion
Market Size 2030USD 61.72 Billion
CAGR 2025-20306.28%
Fastest Growing SegmentOnline
Largest MarketNorth America

Market growth is being driven by rising beauty consciousness, the influence of social media, and increasing disposable incomes. Consumers are showing a strong preference for innovative, multifunctional, and clean beauty products, leading to greater demand for organic, vegan, and cruelty-free formulations. The integration of personalization and AI-powered product recommendations is enhancing customer engagement, while the expansion of e-commerce and digital marketing channels continues to accelerate sales.

Trends such as premiumization, celebrity brand endorsements, and influencer collaborations are reshaping consumer behavior and brand positioning.

Key Market Drivers

Increasing Beauty Awareness and the Role of Social Media

A major driver of market expansion is the growing emphasis on beauty and self-care across diverse consumer segments. Social media platforms such as Instagram, TikTok, and YouTube have transformed how beauty trends are introduced and disseminated globally. Influencers, content creators, and celebrity endorsements significantly shape consumer preferences, often spurring viral demand for trending products.

The widespread availability of beauty tutorials, product reviews, and user-generated content empowers consumers to explore and adopt new products and techniques with ease. According to recent data, 68% of consumers actively seek skincare and cosmetic products with clean, non-toxic ingredients, and 41% cite social media as a key influence in their purchase decisions.

Additionally, makeup is increasingly viewed not only as a cosmetic tool but also as a form of self-expression and a means to boost confidence and mental well-being. Gen Z and millennial consumers, in particular, are drawn to innovative, high-quality products that align with their personal values and aesthetic preferences. As a result, brands are frequently launching limited-edition collections, trend-based product lines, and influencer collaborations to stay relevant and drive customer engagement.

Key Market Challenges

Intensifying Competition and Market Saturation

The makeup industry is experiencing heightened competition, with a proliferation of both legacy brands and emerging players competing for market share. The growth of indie and direct-to-consumer (DTC) beauty brands has disrupted traditional business models, compelling established players to innovate and differentiate.

Digital platforms and e-commerce have lowered barriers to entry, enabling smaller brands to penetrate niche markets with targeted marketing and influencer partnerships. However, the abundance of options has led to reduced brand loyalty, with consumers frequently switching between brands based on new trends, social endorsements, and product innovations.

The fast-paced nature of beauty trends, largely driven by social media algorithms and short-form content platforms like TikTok, puts pressure on brands to continually introduce new offerings. This constant demand for innovation can stretch R&D budgets and challenge product development timelines.

To remain competitive, brands must focus on unique value propositions, robust brand storytelling, and personalized customer experiences that go beyond traditional marketing.

Key Market Trends

Adoption of Digital and AI-Powered Beauty Technologies

Technological innovation is playing a transformative role in reshaping the consumer makeup experience. The integration of artificial intelligence (AI), augmented reality (AR), and digital beauty tools is revolutionizing how customers discover, test, and purchase makeup products.

AR-enabled virtual try-on solutions allow users to experiment with different makeup looks via smartphones or online platforms, reducing hesitation and increasing purchase confidence. At the same time, AI-powered apps can analyze individual skin tones, textures, and preferences to recommend tailored product options, significantly improving customer satisfaction.

Leading beauty brands are increasingly investing in smart shade matching technologies, helping customers find ideal foundation or lipstick shades that align with their unique features. These advancements are not only enhancing convenience but also supporting inclusivity and personalization in the shopping journey.

As digital transformation continues to reshape the beauty landscape, companies that embrace innovation and data-driven personalization are likely to gain a competitive edge.

Key Market Players

  • L'Oreal S.A.
  • Unilever plc
  • Avon Products, Inc.
  • Revlon Consumer Products LLC
  • Coty Inc.
  • The Procter & Gamble Company
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Benefit Cosmetics LLC
  • The Estee Lauder Companies Inc.

Report Scope:

In this report, the Global Makeup Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Makeup Market, By Product:

  • Powders
  • Gels
  • Lotions
  • Others

Makeup Market, By Application Area:

  • Lips
  • Eyes
  • Face
  • Nails

Makeup Market, By Sales Channel:

  • Hypermarket/Supermarket
  • Specialty Store
  • Online
  • Others

Makeup Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Makeup Market.

Available Customizations:

Global Makeup Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Makeup Market Outlook

  • 4.1. Market Size & Forecast
    • 4.1.1. By Value
  • 4.2. Market Share & Forecast
    • 4.2.1. By Product (Powders, Gels, Lotions, Others)
    • 4.2.2. By Application Area (Lips, Eyes, Face, Nails)
    • 4.2.3. By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Others)
    • 4.2.4. By Region
    • 4.2.5. By Company (2024)
  • 4.3. Market Map

5. North America Makeup Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product
    • 5.2.2. By Application Area
    • 5.2.3. By Sales Channel
    • 5.2.4. By Country
  • 5.3. North America: Country Analysis
    • 5.3.1. United States Makeup Market Outlook
      • 5.3.1.1. Market Size & Forecast
        • 5.3.1.1.1. By Value
      • 5.3.1.2. Market Share & Forecast
        • 5.3.1.2.1. By Product
        • 5.3.1.2.2. By Application Area
        • 5.3.1.2.3. By Sales Channel
    • 5.3.2. Canada Makeup Market Outlook
      • 5.3.2.1. Market Size & Forecast
        • 5.3.2.1.1. By Value
      • 5.3.2.2. Market Share & Forecast
        • 5.3.2.2.1. By Product
        • 5.3.2.2.2. By Application Area
        • 5.3.2.2.3. By Sales Channel
    • 5.3.3. Mexico Makeup Market Outlook
      • 5.3.3.1. Market Size & Forecast
        • 5.3.3.1.1. By Value
      • 5.3.3.2. Market Share & Forecast
        • 5.3.3.2.1. By Product
        • 5.3.3.2.2. By Application Area
        • 5.3.3.2.3. By Sales Channel

6. Europe Makeup Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product
    • 6.2.2. By Application Area
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. Europe: Country Analysis
    • 6.3.1. France Makeup Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product
        • 6.3.1.2.2. By Application Area
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Germany Makeup Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product
        • 6.3.2.2.2. By Application Area
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Spain Makeup Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product
        • 6.3.3.2.2. By Application Area
        • 6.3.3.2.3. By Sales Channel
    • 6.3.4. Italy Makeup Market Outlook
      • 6.3.4.1. Market Size & Forecast
        • 6.3.4.1.1. By Value
      • 6.3.4.2. Market Share & Forecast
        • 6.3.4.2.1. By Product
        • 6.3.4.2.2. By Application Area
        • 6.3.4.2.3. By Sales Channel
    • 6.3.5. United Kingdom Makeup Market Outlook
      • 6.3.5.1. Market Size & Forecast
        • 6.3.5.1.1. By Value
      • 6.3.5.2. Market Share & Forecast
        • 6.3.5.2.1. By Product
        • 6.3.5.2.2. By Application Area
        • 6.3.5.2.3. By Sales Channel

7. Asia-Pacific Makeup Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product
    • 7.2.2. By Application Area By Sales Channel
    • 7.2.3. By Country
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Makeup Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product
        • 7.3.1.2.2. By Application Area
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2.Japan Makeup Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product
        • 7.3.2.2.2. By Application Area
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. India Makeup Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product
        • 7.3.3.2.2. By Application Area
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. South Korea Makeup Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product
        • 7.3.4.2.2. By Application Area
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Indonesia Makeup Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product
        • 7.3.5.2.2. By Application Area
        • 7.3.5.2.3. By Sales Channel

8. Middle East & Africa Makeup Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product
    • 8.2.2. By Application Area
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. MEA: Country Analysis
    • 8.3.1. South Africa Makeup Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product
        • 8.3.1.2.2. By Application Area
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. Saudi Arabia Makeup Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product
        • 8.3.2.2.2. By Application Area
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. UAE Makeup Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product
        • 8.3.3.2.2. By Application Area
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. Turkey Makeup Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product
        • 8.3.4.2.2. By Application Area
        • 8.3.4.2.3. By Sales Channel

9. South America Makeup Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product
    • 9.2.2. By Application Area
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Makeup Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product
        • 9.3.1.2.2. By Application Area
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. Argentina Makeup Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product
        • 9.3.2.2.2. By Application Area
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. Colombia Makeup Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product
        • 9.3.3.2.2. By Application Area
        • 9.3.3.2.3. By Sales Channel

10. Market Dynamics

  • 10.1. Drivers
  • 10.2. Challenges

11. Market Trends & Developments

  • 11.1. Merger & Acquisition (If Any)
  • 11.2. Product Launches (If Any)
  • 11.3. Recent Developments

12. Porters Five Forces Analysis

  • 12.1. Competition in the Industry
  • 12.2. Potential of New Entrants
  • 12.3. Power of Suppliers
  • 12.4. Power of Customers
  • 12.5. Threat of Substitute Products

13. Competitive Landscape

  • 13.1. Company Profiles
    • 13.1.1. L'Oreal S.A.
      • 13.1.1.1. Business Overview
      • 13.1.1.2. Company Snapshot
      • 13.1.1.3. Products & Services
      • 13.1.1.4. Financials (As Per Availability)
      • 13.1.1.5. Key Market Focus & Geographical Presence
      • 13.1.1.6. Recent Developments
      • 13.1.1.7. Key Management Personnel
    • 13.1.2. Unilever plc
    • 13.1.3. Avon Products, Inc.
    • 13.1.4. Revlon Consumer Products LLC
    • 13.1.5. Coty Inc.
    • 13.1.6. The Procter & Gamble Company
    • 13.1.7. Kao Corporation
    • 13.1.8. Shiseido Co., Ltd.
    • 13.1.9. Benefit Cosmetics LLC
    • 13.1.10. The Estee Lauder Companies Inc.

14. Strategic Recommendations

15. About Us & Disclaimer