首頁 > 市場調查報告書 > 消費品

健康美容化妝品

市場調查報告書

商品編碼

1608884

防水化妝品市場：依產品類型、形狀、通路、地區分類

Waterproof Makeup Market, By Product Type, By Form, By Distribution Channel, By Geography

出版日期: 2024年11月21日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球防水化妝品市場規模為166.7億美元，預計2031年將達到255.6億美元，2024年至2031年複合年成長率為6.3%。

分析範圍		分析詳情
基準年	2023年	市場規模（2024年）	166.7億美元
實際資料	2019-2023	預測期	2024-2031
預測期複合年成長率（2024-2031）	6.30%	預計金額（2031年）	255.6億美元

圖：2024年防水化妝品市場佔有率（%），依地區

近年來，防水化妝品在世界各地非常流行。防水配方傳統上由演員和音樂家等專業表演者使用，與普通化妝品相比，防水配方具有更長的耐磨性和耐轉移性。隨著人們對更積極的生活方式和戶外休閒的關注，消費者擴大尋找能夠耐受汗水、濕氣和意外水接觸且不會弄髒或褪色的化妝品。越來越多的女性參與水上運動和水上冒險，進一步推動了防水化妝品的需求。人們對防水化妝品在各種場合的好處的認知不斷提高，是全球防水化妝品市場的主要促進因素。

市場動態

全球防水化妝品市場受到消費者戶外休閒活動和水上運動日益普及的推動。防水配方讓消費者無需頻繁補妝即可享受活動。女性參與水上運動的增加也促進了防水化妝品的銷售。然而，由於一些消費者更喜歡普通化妝品而不是防水化妝品，因為它們不能提供自然的妝容或難以去除，這一事實阻礙了市場的發展。提高美觀性和易於去除的產品創新有助於解決這些問題並釋放新的成長機會。對多功能化妝品和創新彩妝的需求不斷成長，也為製造商推出先進的防水產品提供了機會。

本研究的主要特點

該報告對全球防水化妝品市場進行了詳細分析，以2023年為基準年估計了預測期內（2024-2031年）的市場規模（十億美元）和年複合成長率（CAGR%）。

它還揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。

它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球防水化妝品市場的主要企業。

本研究涵蓋的主要企業包括歐萊雅、雅詩蘭黛、寶潔、科蒂、露華濃、資生堂、玫琳凱、雅芳產品、拜爾斯道夫、強生、歐瑞蓮化妝品、安麗、聯合利華、香奈兒，其中包括迪奧（LVMH））等等。

該報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

防水化妝品市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進入者和財務分析師。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	16.67 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	6.30%	2031 Value Projection:	25.56 Bn

Waterproof makeup has become highly popular around the world in the last few years. Traditionally used by professional performers like actors and musicians, waterproof formulations have provided longer wear and increased transfer-resistance compared to regular makeup. With more active lifestyles and outdoor recreational activities gaining prominence, consumers are increasingly looking for makeup that can withstand sweat, humidity, and incidental water contact without smudging or fading. The rising participation of women in aquatic sports and water adventures has further boosted the demand for waterproof cosmetics. The growing awareness about the benefits of waterproof makeup for different occasions has been a key driver for the global waterproof makeup market.

Market Dynamics

The global waterproof makeup market is driven by the growing popularity of outdoor recreational activities and water sports among consumers. Waterproof formulations allow consumers to enjoy their activities without having to reapply makeup frequently. The increasing participation of women in aquatic sports has also boosted the sales of waterproof cosmetics. However, the market faces restraints from some consumers' preferences for regular makeup over waterproof variants due to reasons such as perceived lack of natural look and difficulty of removal. Product innovation in terms of improving aesthetics and ease of removal can help address these concerns and unlock new growth opportunities. The rising demand for multi-functional cosmetics and creative makeup looks also provides opportunities for manufacturers to launch advanced waterproof products.

Key Features of the Study

This report provides in-depth analysis of the global waterproof makeup market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global waterproof makeup market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include L'Oreal, Estee Lauder Companies, Procter & Gamble, Coty Inc., Revlon, Shiseido Company, Mary Kay Inc., Avon Products, Inc., Beiersdorf AG, Johnson & Johnson, Oriflame Cosmetics, Amway, Unilever, Chanel S.A., and Dior (LVMH)

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global waterproof makeup market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

Product Type Insights (Revenue, USD Bn, 2019 - 2031)
- Face Makeup
- Eye Makeup
- Lip Makeup
- Others
Form Insights (Revenue, USD Bn, 2019 - 2031)
- Liquid
- Gels
- Powder
Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
- Offline Retail
- Online Retail
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- L'Oreal
- Estee Lauder Companies
- Procter & Gamble
- Coty Inc.
- Revlon
- Shiseido Company
- Mary Kay Inc.
- Avon Products, Inc.
- Beiersdorf AG
- Johnson & Johnson
- Oriflame Cosmetics
- Amway
- Unilever
- Chanel S.A.
- Dior (LVMH)

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Waterproof Makeup Market, By Product Type
- Global Waterproof Makeup Market, By Form
- Global Waterproof Makeup Market, By Distribution Channel
- Global Waterproof Makeup Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend

4. Global Waterproof Makeup Market, By Product Type, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Face Makeup
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Eye Makeup
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Lip Makeup
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Waterproof Makeup Market, By Form, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Liquid
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Gels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Powder
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Waterproof Makeup Market, By Distribution Channel, 2019-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Offline Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Online Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Waterproof Makeup Market, By Region, 2019 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024, 2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- U.S.
- Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Form, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2019 - 2031, Value (USD Bn)
- South Africa
- North Africa
- Central Africa

8. Competitive Landscape

L'Oreal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Estee Lauder Companies
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Procter & Gamble
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Coty Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Revlon
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shiseido Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Mary Kay Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Avon Products, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Beiersdorf AG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Johnson & Johnson
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Oriflame Cosmetics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amway
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Unilever
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Chanel S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dior (LVMH)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies