化妝品底霜市場規模、佔有率及成長分析（按產品、通路和地區）－2025-2032 年產業預測

Makeup Base Market Size, Share, and Growth Analysis, By Product (Foundation, Concealer), By Distribution Channel (Offline, Online), By Region - Industry Forecast 2025-2032

出版日期: 2025年03月19日 | 出版商:

SkyQuest | 英文 196 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年化妝品底霜市場規模將達到 160.7 億美元，並從 2024 年的 168.6 億美元成長到 2032 年的 247.2 億美元，預測期內（2025-2032 年）的複合年成長率為 4.9%。

隨著消費者優先考慮健康和永續性，全球化妝品底霜市場受到對有機和天然產品需求激增的推動。這種趨勢尤其受到挑剔的千禧世代的影響，他們的可支配收入不斷增加，並且非常注重外表和自我表達。社群媒體和美容影響者的崛起，以及對無添加劑和純素產品的日益成長的偏好，正在鼓勵消費者花費更多。公司正在利用先進的配方技術來創造親膚、持久的產品，以提升消費者的忠誠度。阿普塔集團和歐萊雅等市場領導企業正在透過策略性收購和產品多樣化進行創新，而資生堂則專注於高性能、永續的產品。總體而言，線上行銷、多通路銷售和對天然成分的關注的強大結合正在重塑化妝品行業，以滿足日益成長的消費者意識。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

LOreal SA（France）
Estee Lauder Companies Inc.（USA）
Shiseido Company, Limited（Japan）
Procter & Gamble Co.（USA）
Unilever（UK）
LVMH Moet Hennessy Louis Vuitton SE（France）
Revlon, Inc.（USA）
Amorepacific Corporation（South Korea）
Johnson & Johnson（USA）
Kao Corporation（Japan）
Beiersdorf AG（Germany）
Avon Products, Inc.（UK）
Mary Kay Inc.（USA）
Chanel SA（France）
Clarins Group（France）
Yves Rocher（France）
Natura & Co（Brazil）
Glossier, Inc.（USA）

結論和建議

簡介目錄

Product Code: SQMIG30L2290

Makeup Base Market size was valued at USD 16.07 billion in 2023 and is poised to grow from USD 16.86 billion in 2024 to USD 24.72 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global makeup base market is witnessing significant growth fueled by a surge in demand for organic and natural products as consumers prioritize health and sustainability. Discerning millennials with increasing disposable incomes are particularly influencing this trend, emphasizing appearance and self-expression. The rise of social media and beauty influencers further amplifies consumer spending, with a growing inclination toward cruelty-free and vegan options. Companies are leveraging advanced formulation technologies to produce skin-friendly, long-lasting products that enhance consumer loyalty. Market leaders like AptarGroup and L'Oreal are innovating through strategic acquisitions and product diversification, while Shiseido focuses on high-performance, sustainable offerings. Overall, a robust blend of online marketing, multichannel distribution, and a commitment to natural ingredients is reshaping the cosmetics landscape, catering to an increasingly conscious consumer base.

Top-down and bottom-up approaches were used to estimate and validate the size of the Makeup Base market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Makeup Base Market Segments Analysis

Global Makeup Base Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Foundation, Concealer, Powder, Primer and BB/CC Creams. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Makeup Base Market

The primary drivers of the Makeup Base market stem from rising consumer concerns over allergies and skin issues linked to traditional cosmetic ingredients, prompting a shift towards natural, organic, and non-chemical alternatives. As awareness of clean and eco-friendly beauty products grows, consumers increasingly demand makeup bases that are formulated with plant-based, vegan, and cruelty-free ingredients. This trend has compelled companies to innovate and respond to this demand, significantly boosting the market for these products, particularly in regions like North America and Europe, where the adoption of environmentally conscious cosmetics is particularly pronounced. As a result, the popularity of such products continues to expand globally.

Restraints in the Makeup Base Market

The makeup base market faces several significant restraints due to its highly competitive and saturated nature. With a multitude of domestic and international brands providing similar products, companies must consistently innovate to remain relevant and maintain their market presence. This intense competition leads to increased operational costs, as brands are compelled to invest in constant marketing efforts. While larger firms allocate substantial resources to research and development to foster brand loyalty, smaller boutique enterprises often find it challenging to differentiate themselves from their more prominent rivals, making it difficult for them to carve out a unique space in the marketplace.

Market Trends of the Makeup Base Market

The Makeup Base market is witnessing a significant shift towards environmentally sustainable products as consumer demand for eco-friendly options continues to rise. Brands are increasingly adopting reduced-impact aerosol technologies, utilizing compressed air propellants and Eco-Valves, alongside transitioning to biodegradable raw materials and low-carbon propellants. This trend is driven by consumers' growing awareness of environmental issues, prompting companies to innovate and embed sustainable practices within their product lines. As a result, the makeup base segment is not only focusing on the efficacy of cosmetics but also prioritizing sustainable packaging and formulation, aligning with legislative demands and consumer expectations for greener beauty solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Makeup Base Market Size by Product & CAGR (2025-2032)

Market Overview
Foundation
Concealer
Powder
Primer
BB/CC Creams

Global Makeup Base Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Offline
Online

Global Makeup Base Market Size & CAGR (2025-2032)

North America (Product, Distribution Channel)
- US
- Canada
Europe (Product, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

LOreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH Moet Hennessy Louis Vuitton SE (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mary Kay Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chanel S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clarins Group (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yves Rocher (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura & Co (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glossier, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments