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市場調查報告書

商品編碼

1573848

透明顯示器市場、機會、成長動力、產業趨勢分析與預測，2024-2032

Transparent Display Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月28日 | 出版商:

Global Market Insights Inc. | 英文 248 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023年全球透明顯示器市場價值為28.4億美元，預計2024年至2032年複合年成長率將超過45%。

汽車產業在推動市場方面也發揮關鍵作用。隨著平視顯示器 (HUD) 技術的進步，重要的駕駛資訊現已直接整合到擋風玻璃和其他透明表面中。這項創新確保駕駛員無需將視線離開路面即可存取重要資料。在 SID 顯示器週上，許多公司展現了透明顯示器在廣告領域的潛力。這些顯示器將數位內容與實體空間融合，從而吸引消費者的注意力，從而徹底改變了零售業。該活動凸顯了動態廣告中透明顯示器的上升趨勢。

透明顯示器產業分為技術、面板尺寸、解析度、應用、垂直、區域。

市場按技術分為 LCD（液晶顯示器）、OLED（有機發光二極體）、電子紙/電子墨水和 LED（發光二極體）。 2023年，LCD佔據市場主導地位，佔有率超過41.5%。透明 LCD 利用透明電極之間的液晶單元來調製光通道。雖然它們比 OLED 更經濟，但它們在亮度和色彩對比度方面確實存在限制。儘管如此，它們的成本效益和足夠的性能使它們成為互動式標牌和零售展示的首選，不斷的創新進一步提高了它們的知名度和效率。

面板尺寸將透明顯示器市場分為小型（小於10吋）、中型（10至30吋）和大型（大於30吋）。從2024年到2032年，大型細分市場（30吋以上）將見證最快的成長，複合年成長率將超過45.5%。超過 30 吋的大型透明顯示器在數位看板、店面和公共資訊板等高影響力領域越來越受歡迎。它們龐大的尺寸不僅提高了可見度，而且使它們成為在熙熙攘攘的環境中吸引註意力的主要候選者，將數位內容與物理領域無縫融合。

2023年，亞太地區主導透明顯示市場，佔有率超過38%。這種主導地位歸因於快速的技術進步和對創新應用不斷成長的需求。中國、日本和韓國等主要參與者在強勁的消費性電子產業和對智慧城市計畫的巨額投資的支持下，正在推動該地區的成長。零售、汽車和建築領域對透明顯示器整合的重視，加上 AR/VR 技術和城市化的日益普及，進一步刺激了這一需求。

產業生態系統分析
供應商矩陣
技術和創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 擴增實境整合
  - 增強型互動廣告
  - 汽車創新
  - 智慧建築
  - 消費性電子產品的演變
- 產業陷阱與挑戰
  - 生產成本高
  - 技術限制
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按技術分類，2021 - 2032 年

主要趨勢
LCD（液晶顯示器）
OLED（有機發光二極體）
電子紙/電子墨水
LED（發光二極體）

第 6 章：市場估計與預測：按面板尺寸，2021 - 2032 年

主要趨勢
小（小於 10 吋）
中號（10 至 30 英吋）
大號（大於30吋）

第 7 章：市場估計與預測：按決議，2021 - 2032

主要趨勢
超高畫質
全高清
高畫質
其他

第 8 章：市場估計與預測：按應用分類，2021 - 2032

主要趨勢
頭顯
抬頭顯示器
數位看板
智慧家電

第 9 章：市場估計與預測：按產業分類，2021 - 2032 年

主要趨勢
消費者
零售和酒店業
體育及娛樂
航太和國防
衛生保健
汽車和交通
工業的
其他

第 10 章：市場估計與預測：按地區，2021 - 2032

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地區
MEA
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
- MEA 的其餘部分

第 11 章：公司簡介

BenQ Display
BOE Technology Group
Clearled
Crystal Display Systems Ltd.
Evoluce
Globus Infocom
Hangzhou Hikvision Digital Technology
Japan Display
Kent Optronics, Inc.
LG Electronics
NEC Display Solutions
Nexnovo Technology Co. Ltd.
Optinvent
Panasonic
Pilot Screentime
Planar Systems
2Point0 Concepts
Pro Display
Samsung Display
Shenzhen AuroLED Technology Co. Ltd.
Shenzhen Hoxled Optoelectronic Technology
Shenzhen Nexnovo Technology
Universal Display Corporation

簡介目錄

Product Code: 11077

The Global Transparent Display Market was valued at USD 2.84 billion in 2023 and is projected to grow at a CAGR of over 45% from 2024 to 2032. A major catalyst for this growth is the surge in augmented reality (AR) applications.

The automotive sector also plays a pivotal role in propelling the market. With advancements in heads-up display (HUD) technology, essential driving information is now integrated directly into windshields and other transparent surfaces. This innovation ensures drivers can access vital data without taking their eyes off the road. At the SID Display Week, numerous companies showcased the potential of transparent displays in advertising. These displays are revolutionizing retail by merging digital content with physical spaces, thereby captivating consumer attention. The event underscored the rising trend of transparent displays in dynamic advertising.

The transparent display industry is divided into technology, panel size, resolution, application, vertical, and region.

The market is segmented by technology into LCD (Liquid Crystal Display), OLED (Organic Light Emitting Diode), E-Paper/E-Ink, and LED (Light Emitting Diode). In 2023, LCDs dominated the market with a share exceeding 41.5%. Transparent LCDs utilize liquid crystal cells between transparent electrodes to modulate light passage. While they are more budget-friendly than OLEDs, they do have constraints in brightness and color contrast. Nonetheless, their cost-effectiveness and adequate performance make them a preferred choice for interactive signage and retail displays, with ongoing innovations further boosting their visibility and efficiency.

Panel sizes categorize the transparent display market into small (less than 10 inches), medium (10 to 30 inches), and large (greater than 30 inches). From 2024 to 2032, the large segment (over 30 inches) is set to witness the fastest growth, boasting a CAGR of over 45.5%. Large transparent displays, exceeding 30 inches, are gaining traction in high-impact arenas like digital signage, storefronts, and public information boards. Their expansive size not only enhances visibility but also makes them prime candidates for captivating attention in bustling settings, seamlessly merging digital content with the physical realm.

In 2023, the Asia Pacific dominated the transparent display market, holding a share of over 38%. This dominance is attributed to swift technological advancements and a burgeoning demand for innovative applications. Key players like China, Japan, and South Korea, bolstered by robust consumer electronics sectors and hefty investments in smart city initiatives, are driving the regional growth. The emphasis on integrating transparent displays across retail, automotive, and architectural domains, coupled with the rising adoption of AR/VR technologies and urbanization, further fuels the demand.

Chapter 1 Scope and Methodology

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Technology and innovation landscape
3.4 Patent analysis
3.5 Key news and initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Augmented reality integration
  - 3.7.1.2 Enhanced interactive advertising
  - 3.7.1.3 Automotive innovations
  - 3.7.1.4 Smart architecture
  - 3.7.1.5 Consumer electronics evolution
- 3.7.2 Industry pitfalls and challenges
  - 3.7.2.1 High production costs
  - 3.7.2.2 Technical limitations
3.8 Growth potential analysis
3.9 Porter's analysis
- 3.9.1 Supplier power
- 3.9.2 Buyer power
- 3.9.3 Threat of new entrants
- 3.9.4 Threat of substitutes
- 3.9.5 Industry rivalry
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2032 (USD Million and Units)

5.1 Key trends
5.2 LCD (Liquid Crystal Display)
5.3 OLED (Organic Light Emitting Diode)
5.4 E-Paper/E-Ink
5.5 LED (Light Emitting Diode)

Chapter 6 Market Estimates and Forecast, By Panel size, 2021 - 2032 (USD Million and Units)

6.1 Key trends
6.2 Small (less than 10 inches)
6.3 Medium (10 to 30 inches)
6.4 Large (greater than 30 inches)

Chapter 7 Market Estimates and Forecast, By Resolution, 2021 - 2032 (USD Million and Units)

7.1 Key trends
7.2 Ultra HD
7.3 Full HD
7.4 HD
7.5 Others

Chapter 8 Market Estimates and Forecast, By Application, 2021 - 2032 (USD Million and Units)

8.1 Key trends
8.2 HMD
8.3 HUD
8.4 Digital Signage
8.5 Smart Appliance

Chapter 9 Market Estimates and Forecast, By Vertical, 2021 - 2032 (USD Million and Units)

9.1 Key trends
9.2 Consumer
9.3 Retail and hospitality
9.4 Sports and entertainment
9.5 Aerospace and defense
9.6 Healthcare
9.7 Automotive and transportation
9.8 Industrial
9.9 Others

Chapter 10 Market Estimates and Forecast, By Region, 2021 - 2032 (USD Million and Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 ANZ
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Rest of Latin America
10.6 MEA
- 10.6.1 UAE
- 10.6.2 Saudi Arabia
- 10.6.3 South Africa
- 10.6.4 Rest of MEA