透明顯示器全球市場規模、佔有率、成長分析（按技術、按產品、按顯示器尺寸）- 產業預測，2024-2031 年

2022年全球透明顯示器市場規模為16.2億美元，從2023年的17.1億美元成長到2031年的26.3億美元，預測期間（2024-2031年）複合年成長率為5.52%。

近年來，在各行業對尖端顯示技術的需求不斷成長的推動下，全球透明顯示市場經歷了顯著擴張。透明顯示器可提供獨特且迷人的使用者體驗，使其在零售、汽車和消費性電子行業中廣泛採用。透明 OLED 和 LCD 技術的重大進步為互動式和擴增實境(AR) 應用鋪平了道路。然而，高生產成本和有限的擴充性等挑戰正在阻礙市場成長。在韓國和日本等國家技術突破的推動下，亞太地區主導了市場。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 次要和主要資料來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 監管環境
• 波特的分析
• 對未來中斷的特殊考慮

全球透明顯示器市場：依技術分類

• 市場概況
• OLED（有機發光二極體）
• LCD（液晶顯示器）
• 電子紙

全球透明顯示器市場：依產品分類

• 市場概況
• 頭戴式顯示器
• 抬頭顯示器
• 投影顯示
• 數位電子看板
• 智慧家電顯示螢幕

全球透明顯示器市場：依顯示器尺寸分類

• 市場概況
• 小的
• 期間~
• 大的

全球透明顯示器市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲

競爭格局

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• Samsung Electronics Co. Ltd.
• LG Electronics Co. Ltd.
• BOE Technology Group Co., Ltd.
• AUO Optronics Corp.
• Innolux Corporation
• Japan Display Inc.（JDI）
• Sharp Corporation
• E Ink Holdings Inc.
• Corning Inc.
• Planar Systems Inc.
• 3M Company
• View Inc.
• Gentec LLC
• Setec Holdings Limited
• Royole Corporation
• Lumiotec
• Displax GmbH
• Holoeye GmbH
• Leia Inc.
• Looking Glass Labs

Global Transparent Display Market size was valued at USD 1.62 Billion in 2022 and is poised to grow from USD 1.71 Billion in 2023 to USD 2.63 Billion by 2031, at a CAGR of 5.52% during the forecast period (2024-2031).

In recent years, the global transparent display market has experienced significant expansion, driven by the growing demand for cutting-edge display technologies across diverse industries. Transparent displays offer a unique and captivating user experience, leading to their adoption in retail, automotive, and consumer electronics sectors. Key advancements in transparent OLED and LCD technologies have paved the way for interactive and augmented reality applications. However, challenges such as high production costs and scalability limitations hinder market growth. The Asia-Pacific region dominates the market, fueled by technological breakthroughs in countries like South Korea and Japan.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Transparent Display Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Transparent Display Market Segmental Analysis

The global transparent display market is segmented into four major segments i.e. by technology, product type, display size, and region. Based on type, it is divided into oled (organic light emitting diode), lcd (liquid crystal display), e-paper. Based on product type, it is bifurcated as head-mounted displays, head-up displays, projection displays, digital signage, and smart appliances displays. Based on display size it is segregated into, small, medium, large. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, South America.

Drivers of the Global Transparent Display Market

The increasing need for sophisticated display technologies, driven by the demand for inventive retail solutions, has led to the development of unique and captivating user experiences. These technologies not only enhance customer engagement but also significantly contribute to brand promotion, responding to the evolving landscape of consumer preferences and expectations in the retail sector.

Restraints in the Global Transparent Display Market

One major challenge facing this market revolves around the elevated manufacturing expenses associated with transparent display technologies. Due to the necessity of sophisticated materials and manufacturing procedures, upfront costs are driven up significantly. These additional expenses pose a formidable barrier to the commercial viability of the technology for numerous potential users, hindering its widespread adoption.

Market Trends of the Global Transparent Display Market

Retailers are increasingly incorporating transparent displays into their store setups to boost consumer engagement. These innovative displays allow for interactive and immersive shopping experiences by showcasing products in dynamic and visually appealing ways, thereby enhancing the overall buying experience for customers.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Transparent Display Market by Technology

• Market Overview
• OLED (Organic Light Emitting Diode)
• LCD (Liquid Crystal Display)
• E-Paper

Global Transparent Display Market by Product

• Market Overview
• Head-Mounted Displays
• Head-Up Displays
• Projection Displays
• Digital Signage
• Smart Appliances Displays

Global Transparent Display Market by Display Size

• Market Overview
• Small
• Medium
• Large

Global Transparent Display Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Samsung Electronics Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOE Technology Group Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AUO Optronics Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innolux Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Display Inc. (JDI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E Ink Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corning Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Planar Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• View Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gentec LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Setec Holdings Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royole Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumiotec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Displax GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holoeye GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leia Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Looking Glass Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments