戶外活動結構市場、機會、成長動力、產業趨勢分析與預測，2024-2032

2023 年全球戶外生活結構市場價值為 29 億美元，預計 2024-2032 年複合年成長率為 6.5%。隨著屋主擴大將戶外空間視為房屋的延伸，這種上升趨勢顯而易見。這些消費者不僅尋求功能性空間，還尋求美觀的放鬆、娛樂和社交聚會環境。複合地板和耐候織物等耐用、低維護材料的進步擴大了戶外生活結構的吸引力和多樣性。隨著戶外聚會、燒烤和家庭活動變得越來越流行，對精心設計的戶外空間的需求也隨之增加。在提高房產價值和吸引力的願望的推動下，屋主正在這些空間上進行更多投資，尤其是在住房擁有率較高的情況下。

整個戶外生活結構產業根據類型、材料、最終用途、配銷通路和地區進行分類。

市場依類型分為涼棚、涼亭、涼亭或華美達、溫室、涼亭等。涼棚在 2023 年以 9 億美元的估值佔據市場主導地位，預計到 2032 年將達到 17 億美元。不同風格和材料（例如木材、金屬和乙烯基）的可客製化設計的可用性進一步推動了他們的需求。另一方面，涼亭可以提供全面的防雨和防曬保護，使其成為全年使用的理想選擇，並推動了人們對戶外活動的需求。

按材料分類的市場區隔包括木材、鋼、鋁、乙烯基等。 2023 年，木材以 41% 的佔有率佔據市場主導地位，預計將保持其成長軌跡。木材以其自然之美和溫暖而聞名，為戶外建築賦予了經典的吸引力。其與自然環境的無縫融合使其成為偏愛傳統美學的屋主的首選。此外，木材的可自訂性——允許特定的形狀、染色和飾面——迎合不同的品味和建築主題。

北美的市場估值在2023 年約為7 億美元，預計到2032 年將達到13 億美元。 。在美國，該市場在預測期內將以 6.9% 的複合年成長率成長。美國消費者可支配收入的增加導致可自由支配物品的支出增加，包括戶外生活設施。隨著經濟狀況的改善，越來越多的屋主正在尋找投資這些豪華設施的方法。

目錄

第 1 章：方法與範圍

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 干擾
  • 未來展望
  • 製造商
  • 經銷商
• 供應商格局
• 利潤率分析
• 原料分析
• 重要新聞和舉措
• 監管環境
• 衝擊力
  • 成長動力
    • 快速城市化和不斷成長的建設
    • 日益成長的戶外生活趨勢
    • 增加可支配收入
    • 增加住房投資
  • 產業陷阱與挑戰
    • 價格敏感度
    • 建築規範和法規
• 成長潛力分析
• 波特的分析
• PESTEL分析

第 4 章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021-2032 年

• 主要趨勢
• 涼棚
• 涼亭
• 亭閣或華美達
• 溫室
• 喬木
• 其他

第 6 章：市場估計與預測：按材料分類，2021-2032 年

• 主要趨勢
• 木頭
• 鋼
• 鋁
• 乙烯基塑膠
• 其他（玻璃纖維等）

第 7 章：市場估計與預測：按最終用途，2021-2032 年

• 主要趨勢
• 住宅
• 商業的
  • HoReCa
  • 學校及機構
  • 辦事處
  • 其他（社區中心、政府大樓等）

第 8 章：市場估計與預測：按配銷通路分類，2021-2032 年

• 主要趨勢
• 直接的
• 間接

第 9 章：市場估計與預測：按地區，2021-2032 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地區
• MEA
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • MEA 的其餘部分

第 10 章：公司簡介

• Azek Building Products
• CertainTeed
• CRH plc
• Draper, Inc.
• Glenwood Springs
• Haworth
• Kichler Lighting
• Lowe's Companies, Inc.
• RDI Rail
• Sunesta
• The Home Depot, Inc.
• TimberTech
• Trex Company, Inc.
• Veka AG
• Wolf Home Products

The Global Outdoor Living Structure Market was valued at USD 2.9 billion in 2023 and is projected to grow at a CAGR of 6.5% from 2024-2032. A rising trend is evident as homeowners increasingly view outdoor spaces as extensions of their homes. These consumers are not just looking for functional spaces but also aesthetically pleasing environments for relaxation, entertainment, and social gatherings. Advancements in durable, low-maintenance materials, such as composite decking and weather-resistant fabrics, have broadened the appeal and variety of outdoor living structures. As outdoor gatherings, barbecues, and family events become more popular, the demand for well-designed outdoor spaces rises. Homeowners, driven by a desire to enhance property value and appeal, are investing more in these spaces, especially with higher homeownership rates.

The overall outdoor living structure industry is classified based on type, material, end-use, distribution channel, and region.

The market is segmented by type into a pergola, gazebos, pavilions or ramadas, greenhouses, arbors, and others. Dominating the market in 2023 with a valuation of USD 0.9 billion, pergolas are projected to reach USD 1.7 billion by 2032. Pergolas not only extend living spaces outdoors but also create versatile areas for dining, relaxation, and entertainment. Their demand is further fueled by the availability of customizable designs in diverse styles and materials, such as wood, metal, and vinyl. Gazebos, on the other hand, provide complete protection from rain and sun, making them ideal for year-round use and driving their demand for outdoor events.

Market segmentation by material includes wood, steel, aluminum, vinyl, and others. Wood dominated the market in 2023 with a 41% share and is expected to maintain its growth trajectory. Celebrated for its natural beauty and warmth, the wood imparts a classic appeal to outdoor structures. Its seamless integration with natural surroundings makes it a top choice for homeowners favoring traditional aesthetics. Moreover, wood's customizability-allowing for specific shapes, stains, and finishes-caters to diverse tastes and architectural themes.

North America, with a market valuation of approximately USD 0.7 billion in 2023, is projected to reach USD 1.3 billion by 2032. North American homeowners increasingly view outdoor areas as extensions of their homes, enhancing spaces for relaxation, dining, and entertainment. In the U.S., the market is set to grow at a CAGR of 6.9% during the forecast period. Rising disposable incomes among U.S. consumers are leading to increased spending on discretionary items, including outdoor living structures. As economic conditions improve, more homeowners are finding the means to invest in these luxury enhancements.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Base estimates and calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Raw material analysis
• 3.5 Key news and initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Rapid urbanization and growing construction
    • 3.7.1.2 Increasing outdoor living trends
    • 3.7.1.3 Increasing disposable income
    • 3.7.1.4 Increasing home investment
  • 3.7.2 Industry pitfalls and challenges
    • 3.7.2.1 Price sensitivity
    • 3.7.2.2 Building codes and regulations
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Pergola
• 5.3 Gazebo
• 5.4 Pavilion or ramada
• 5.5 Greenhouses
• 5.6 Arbor
• 5.7 Others

Chapter 6 Market Estimates and Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Wood
• 6.3 Steel
• 6.4 Aluminum
• 6.5 Vinyl
• 6.6 Others (fiberglass, etc.)

Chapter 7 Market Estimates and Forecast, By End-use, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Residential
• 7.3 Commercial
  • 7.3.1 HoReCa
  • 7.3.2 Schools and institutions
  • 7.3.3 Offices
  • 7.3.4 Others (community centers, Gov. buildings, etc.)

Chapter 8 Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Direct
• 8.3 Indirect

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
  • 9.3.7 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
  • 9.4.6 Rest of Asia Pacific
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Rest of Latin America
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE
  • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

• 10.1 Azek Building Products
• 10.2 CertainTeed
• 10.3 CRH plc
• 10.4 Draper, Inc.
• 10.5 Glenwood Springs
• 10.6 Haworth
• 10.7 Kichler Lighting
• 10.8 Lowe's Companies, Inc.
• 10.9 RDI Rail
• 10.10 Sunesta
• 10.11 The Home Depot, Inc.
• 10.12 TimberTech
• 10.13 Trex Company, Inc.
• 10.14 Veka AG
• 10.15 Wolf Home Products