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市場調查報告書
商品編碼
1684666
休閒和戶外產品市場機會、成長動力、產業趨勢分析和 2025 - 2034 年預測Recreational and Outdoor Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球休閒和戶外產品市場價值為 1,377 億美元，預計 2025 年至 2034 年期間的複合年成長率為 5.7%。這一強勁的成長軌跡是由人們對戶外活動的興趣日益濃厚、健康意識不斷增強以及城市化進程快速推進等因素共同推動的。隨著人們越來越重視健康並尋求室內生活方式的替代品，休閒產品正成為休閒消費的主要動力。技術創新和電子商務的激增進一步簡化了獲得高品質戶外裝備的途徑，而政府對公園和娛樂場所等公共基礎設施的投資為戶外活動創造了更多的機會。此外，隨著消費者越來越喜歡耐用和環保的產品，向永續性和環保產品的轉變正在重塑市場。
電子商務徹底改變了休閒和戶外產品的可及性，提供了將消費者與全球和本地品牌連接起來的無縫購物體驗。許多公司正在利用其直接面對消費者的網站，提供有競爭力的價格和個人化的體驗，從而提高客戶滿意度和忠誠度。數位轉型極大地提高了市場滲透率，使消費者可以舒適地在家中探索和購買各種各樣的產品。政府致力於擴大公共娛樂區和推廣積極的生活方式，進一步促進了這些發展，推動了各個消費群體的持續需求。
| 市場範圍 | |
|---|---|
| 起始年份 | 2024 |
| 預測年份 | 2025-2034 |
| 起始值 | 1377億美元 |
| 預測值 | 2389億美元 |
| 複合年成長率 | 5.7% |
市場涵蓋多樣化的產品類別，包括露營和健行設備、運動和戶外裝備、釣魚裝備、戶外電子產品等。光是露營和健行領域在 2024 年的價值就達到 384 億美元，預計到 2034 年的複合年成長率將達到 6.4%。消費者擴大投資於以舒適、方便和耐用為設計的高級露營裝備。隨著戶外運動愛好者尋求透過高品質的解決方案來提升他們的體驗，高性能帳篷、氣墊床、攜帶式家具和小型烹飪設備等產品的需求量龐大。
從終端用戶的角度來看，個人消費者佔據市場主導地位，到 2024 年將佔總佔有率的約 62%。預計 2025 年至 2034 年期間，此細分市場的複合年成長率將達到 6.1%。從事戶外休閒或放鬆活動的個人傾向於優先考慮易用性和增強舒適度的產品。健身追蹤器、GPS 設備和整合充電功能的智慧背包等穿戴式技術正在獲得關注，反映出更廣泛的創新和功能趨勢。
在美國，休閒和戶外產品市場在 2024 年的價值為 422 億美元，到 2034 年預計將以 5.9% 的複合年成長率成長。這一成長是由人們對冒險運動的興趣日益濃厚、對永續產品的需求增加以及線上零售平台的日益普及所推動的。政府支持的推動戶外娛樂活動的舉措進一步促進了市場的發展，為持續擴張創造了充滿活力的環境。
目錄
第 1 章：方法論與範圍
- 市場範圍和定義
- 基礎估算與計算
- 預測計算
- 資料來源
- 基本的
- 次要
- 付費來源
- 公共資源
第 2 章：執行摘要
第 3 章：產業洞察
- 產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
- 供應商概況
- 利潤率分析
- 重要新聞及舉措
- 監管格局
- 衝擊力
- 成長動力
- 增加戶外活動
- 健康和保健趨勢的成長
- 產業陷阱與挑戰
- 消費者偏好的改變
- 嚴重依賴季節性需求
- 成長動力
- 消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費者產品採用
- 首選配銷通路
- 偏好價格範圍
- 成長潛力分析
- 波特的分析
- PESTEL 分析
第4章：競爭格局
- 介紹
- 公司市佔率分析
- 競爭定位矩陣
- 戰略展望矩陣
第 5 章：市場估計與預測：按產品類型，2021-2034 年
- 主要趨勢
- 露營和遠足裝備
- 帳篷
- 睡袋
- 背包
- 登山杖
- 露營爐具
- 其他（燈籠等）
- 運動及戶外裝備
- 自行車
- 滑板
- 槳板
- 滑雪和單板滑雪裝備
- 登山裝備
- 其他（皮划艇等）
- 漁具
- 戶外服裝和鞋類
- 登山靴
- 戶外夾克
- 戶外褲
- 其他（手套、帽子等）
- 戶外電子產品
- GPS 系統
- 頭燈
- 太陽能充電器
- 戶外智慧手錶
- 其他（健身追蹤器等）
- 其他（馬術用品等）
第6章：市場估計與預測：按價格，2021-2034 年
- 主要趨勢
- 低的
- 中等的
- 高的
第 7 章：市場估計與預測：依最終用途，2021 年至 2034 年
- 主要趨勢
- 個人
- 專業的
第 8 章：市場估計與預測：按配銷通路，2021-2034 年
- 主要趨勢
- 線上
- 電子商務
- 公司網站
- 離線
- 大賣場/超市
- 專賣店
- 其他（獨立零售商等）
第 9 章：市場估計與預測：按地區，2021 年至 2034 年
- 主要趨勢
- 北美洲
- 美國
- 加拿大
- 歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- 中東及非洲
- 阿拉伯聯合大公國
- 沙烏地阿拉伯
- 南非
第10章：公司簡介
- Clarus
- Columbia Sportswear
- Deckers Outdoor
- Foot Locker
- Garmin
- Johnson Outdoors
- Marmot
- Newell Brands
- Patagonia
- REI
- Sporting Goods Corporation
- The North Face
- Topgolf Callaway Brands
- Wolverine Worldwide
- Yeti
The Global Recreational And Outdoor Products Market was valued at USD 137.7 billion in 2024 and is projected to grow at a CAGR of 5.7% between 2025 and 2034. This robust growth trajectory is fueled by a combination of rising interest in outdoor activities, increasing health consciousness, and the rapid pace of urbanization. With individuals prioritizing wellness and seeking alternatives to indoor lifestyles, recreational products are becoming a key driver of leisure spending. Technological innovations and the surge in e-commerce have further streamlined access to high-quality outdoor gear, while government investments in public infrastructure, such as parks and recreational spaces, are creating more opportunities for outdoor engagement. Additionally, the shift toward sustainability and eco-friendly products is reshaping the market, as consumers increasingly prefer durable and environmentally responsible options.
E-commerce has revolutionized the accessibility of recreational and outdoor products, offering a seamless shopping experience that connects consumers to both global and local brands. Many companies are leveraging their direct-to-consumer websites, offering competitive prices and personalized experiences, which enhance customer satisfaction and loyalty. This digital transformation has significantly boosted market penetration, enabling consumers to explore and purchase a diverse range of products from the comfort of their homes. Government initiatives focused on expanding public recreational areas and promoting active lifestyles further complement these developments, driving sustained demand across various consumer segments.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $137.7 Billion |
| Forecast Value | $238.9 Billion |
| CAGR | 5.7% |
The market encompasses diverse product categories, including camping and hiking equipment, sports and outdoor gear, fishing gear, outdoor electronics, and more. The camping and hiking segment alone was valued at USD 38.4 billion in 2024 and is expected to grow at a CAGR of 6.4% through 2034. Consumers are increasingly investing in premium camping gear designed for comfort, convenience, and durability. Products such as high-performance tents, air mattresses, portable furniture, and compact cooking equipment are witnessing significant demand as outdoor enthusiasts seek to elevate their experiences with high-quality solutions.
From an end-user perspective, individual consumers dominate the market, accounting for approximately 62% of the total share in 2024. This segment is anticipated to grow at a CAGR of 6.1% between 2025 and 2034. Individuals engaging in outdoor activities for leisure or relaxation are gravitating toward products that prioritize ease of use and enhanced comfort. Wearable technology, such as fitness trackers, GPS devices, and smart backpacks with integrated charging capabilities, is gaining traction, reflecting a broader trend toward innovation and functionality.
In the United States, the recreational and outdoor products market was worth USD 42.2 billion in 2024 and is set to grow at a CAGR of 5.9% through 2034. This growth is driven by rising interest in adventure sports, increased demand for sustainable products, and the growing prevalence of online retail platforms. Government-backed initiatives to promote outdoor recreation further bolster the market, creating a dynamic environment for continued expansion.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Increased outdoor activities
- 3.6.1.2 Growth of health and wellness trends
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 Changing consumer preferences
- 3.6.2.2 Heavy reliance on seasonal demand
- 3.6.1 Growth drivers
- 3.7 Consumer buying behavior analysis
- 3.7.1 Demographic trends
- 3.7.2 Factors affecting buying decision
- 3.7.3 Consumer product adoption
- 3.7.4 Preferred distribution channel
- 3.7.5 Preferred price range
- 3.8 Growth potential analysis
- 3.9 Porter's analysis
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Thousand Units)
- 5.1 Key trends
- 5.2 Camping & hiking equipment
- 5.2.1 Tents
- 5.2.2 Sleeping bags
- 5.2.3 Backpacks
- 5.2.4 Hiking poles
- 5.2.5 Camping stoves
- 5.2.6 Others (lanterns etc.)
- 5.3 Sports & outdoor gear
- 5.3.1 Bicycles
- 5.3.2 Skateboards
- 5.3.3 Paddle boards
- 5.3.4 Skiing & snowboarding equipment
- 5.3.5 Climbing equipment
- 5.3.6 Others (kayaks etc.)
- 5.4 Fishing gear
- 5.4.1 Outdoor apparel & footwear
- 5.4.2 Hiking boots
- 5.4.3 Outdoor jackets
- 5.4.4 Outdoor pants
- 5.4.5 Others (gloves, hats etc.)
- 5.5 Outdoor electronics
- 5.5.1 GPS systems
- 5.5.2 Headlamps
- 5.5.3 Solar-powered chargers
- 5.5.4 Outdoor smartwatches
- 5.5.5 Others (fitness trackers etc.)
- 5.6 Others (equestrian products etc.)
Chapter 6 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Thousand Units)
- 6.1 Key trends
- 6.2 Low
- 6.3 Medium
- 6.4 High
Chapter 7 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Thousand Units)
- 7.1 Key trends
- 7.2 Individual
- 7.3 Professional
Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)
- 8.1 Key trends
- 8.2 Online
- 8.2.1 E-commerce
- 8.2.2 Company website
- 8.3 Offline
- 8.3.1 Hypermarket/supermarkets
- 8.3.2 Specialty stores
- 8.3.3 Other (independent retailer etc.)
Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 UAE
- 9.6.2 Saudi Arabia
- 9.6.3 South Africa
Chapter 10 Company Profiles
- 10.1 Clarus
- 10.2 Columbia Sportswear
- 10.3 Deckers Outdoor
- 10.4 Foot Locker
- 10.5 Garmin
- 10.6 Johnson Outdoors
- 10.7 Marmot
- 10.8 Newell Brands
- 10.9 Patagonia
- 10.10 REI
- 10.11 Sporting Goods Corporation
- 10.12 The North Face
- 10.13 Topgolf Callaway Brands
- 10.14 Wolverine Worldwide
- 10.15 Yeti
