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市場調查報告書

商品編碼

1577260

汽車無線 (OTA) 更新市場、機會、成長動力、產業趨勢分析與預測，2024-2032 年

Automotive Over-The-Air (OTA) Update Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月12日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

到 2023 年，全球汽車無線更新市場價值將達到 38 億美元，預計 2024 年至 2032 年複合年成長率將超過 17%。韌體更新。隨著車輛中先進連接功能的興起，汽車製造商現在可以提高性能、安全性和功能，而無需訴諸實際召回。

整個汽車無線 (OTA) 更新市場根據產品、部署模式、組織規模、最終用途和區域進行排序。

根據組件，市場分為軟體和服務。 2023 年，軟體佔據約 69% 的主導市場。該軟體組件在 OTA 市場中的重要性日益凸顯，可歸因於其對車輛性能和用戶體驗的直接影響。隨著車輛變得更加以軟體為中心，對及時、高效更新的需求激增。這些更新不僅引入了新功能，而且在確保安全性方面發揮著至關重要的作用。此外，隨著製造商努力在競爭激烈的市場中脫穎而出，提供定期軟體增強功能的能力成為一個重要的賣點，進一步推動了 OTA 領域對軟體領域的需求。

根據連接性，市場分為蜂窩（4G/5G）、Wi-Fi、藍牙和衛星。 2023 年，藍牙佔據了約 49% 的市場佔有率，這歸因於其在現代車輛中的普遍整合。其固有的優勢，例如低功耗和易於設備配對，使其成為製造商有吸引力的選擇。隨著車輛越來越依賴軟體更新來增強功能和安全性，藍牙有效促進這些更新的能力使其成為 OTA 生態系統中的關鍵參與者。此外，隨著汽車產業不斷創新，藍牙技術在未來車型的整合可能會擴大，進一步鞏固其在OTA市場的影響力。

受新興汽車產業和尖端技術迅速採用的推動，亞太地區在全球汽車 OTA 更新市場中處於領先地位，到 2023 年，其佔有率將達到 30% 左右。中國和日本等國家憑藉其先進的製造能力和對汽車技術的大量投資，處於領先地位。該地區對電動車和智慧汽車的關注，加上對連網功能不斷成長的需求，加速了 OTA 更新的採用。隨著這些國家繼續利用其技術專長和龐大的消費者基礎，亞太地區 OTA 市場的成長軌跡看起來充滿希望。

產業生態系統分析
供應商格局
- 平台提供者
- 供應商
- 經銷商/物流
- 最終用戶
利潤率分析
技術與創新格局
專利分析
重要新聞和舉措
監管環境
衝擊力
- 成長動力
  - 連網車輛的需求和生產不斷增加
  - 人們越來越重視先進的汽車資訊娛樂系統
  - 連接技術不斷進步
  - 自動駕駛汽車的需求不斷成長
- 產業陷阱與挑戰
  - 與資料安全和隱私相關的問題
  - 汽車OTA更新成本高
成長潛力分析
波特的分析
PESTEL分析

第 4 章：競爭格局

介紹
公司市佔率
主要市場參與者的競爭分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按車輛分類，2021-2032 年

主要趨勢
搭乘用車
商用車
- 輕型商用車
- 重型商用車

第 6 章：市場估計與預測：按組成部分，2021-2032 年

主要趨勢
軟體
- 軟體更新 (SOTA)
- 韌體更新 (FOTA)
服務

第 7 章：市場估計與預測：按應用分類，2021-2032 年

主要趨勢
遠端資訊處理控制單元 (TCU)
電子控制單元（ECU）
資訊娛樂系統
安全保障
其他

第 8 章：市場估計與預測：按連結性分類，2021-2032 年

主要趨勢
蜂窩網路（4G/5G）
無線上網
藍牙
衛星

第 9 章：市場估計與預測：按地區，2021-2032 年

主要動向：按地區
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
- 北歐人
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳新銀行
- 東南亞
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- MEA 的其餘部分

第 10 章：公司簡介

Aptiv PLC
BlackBerry QNX Software Systems Limited
Bosch Mobility Solutions
Continental AG
Digi International Inc.
ExcelFore Technologies, Inc.
Ficosa International SA
Harman International Industries, Incorporated
HCL Technologies
Infineon Technologies AG
Intel Corporation
Mender, Inc.
Microsoft Corporation
Mojio
NXP Semiconductors NV
Particle Industries, Inc.
Red Bend Software
Sibro Technologies Inc.
Thales Group
Wind River Systems, Inc.

簡介目錄

Product Code: 2087

The Global Automotive Over-The-Air Update Market, valued at USD 3.8 billion in 2023, is projected to grow at a CAGR of over 17% from 2024 to 2032. The surge in demand and production of connected vehicles is a primary driver, facilitating seamless remote software and firmware updates. With the rise of advanced connectivity features in vehicles, automakers can now boost performance, security, and functionality without resorting to physical recalls.

The overall Automotive Over-The-Air (OTA) Update Market is sorted based on Offering, Deployment Mode, Organization Size, end use , and Region.

Based on components, the market is segmented into software and services. In 2023, software held a dominant market share of approximately 69%. The software component's rising prominence in the OTA market can be attributed to its direct impact on vehicle performance and user experience. As vehicles become more software-centric, the demand for timely and efficient updates has surged. These updates not only introduce new features but also play a crucial role in ensuring safety and security. Moreover, as manufacturers strive to differentiate their offerings in a competitive market, the ability to provide regular software enhancements becomes a significant selling point, further driving the demand for the software segment in the OTA landscape.

Based on connectivity, the market is divided into cellular (4G/5G), Wi-Fi, Bluetooth, and satellite. In 2023, Bluetooth captured a market share of about 49%, attributed to its prevalent integration in contemporary vehicles. Its inherent advantages, such as low power consumption and ease of device pairing, make it an attractive choice for manufacturers. As vehicles increasingly rely on software updates for enhanced functionality and security, Bluetooth's ability to facilitate these updates efficiently positions it as a key player in the OTA ecosystem. Furthermore, as the automotive industry continues to innovate, the integration of Bluetooth technology in future vehicle models is likely to expand, further solidifying its influence in the OTA market.

Asia Pacific led the global automotive OTA update market with a significant share of around 30% in 2023, fueled by its burgeoning automotive sector and swift adoption of cutting-edge technologies. Countries like China and Japan, with their advanced manufacturing capabilities and significant investments in automotive technology, are leading the charge. The region's focus on electric vehicles and smart cars, combined with a growing demand for connected features, has accelerated the adoption of OTA updates. As these nations continue to leverage their technological expertise and vast consumer base, the growth trajectory for the OTA market in Asia Pacific looks promising.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Platform providers
- 3.2.2 Suppliers
- 3.2.3 Distributors/ Logistics
- 3.2.4 End user
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing demand and production of connected vehicles
  - 3.8.1.2 Rising emphasis on advanced car infotainment systems
  - 3.8.1.3 Growing advancements in the connectivity technology
  - 3.8.1.4 Rising demand for autonomous vehicles
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Issues related to data security and privacy
  - 3.8.2.2 High cost involved in automotive OTA updates
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Vehicle, 2021-2032 ($Bn)

5.1 Key trends
5.2 Passenger vehicles
5.3 Commercial vehicles
- 5.3.1 Light commercial vehicles
- 5.3.2 Heavy commercial vehicles

Chapter 6 Market Estimates and Forecast, By Component, 2021-2032 ($Bn)

6.1 Key trends
6.2 Software
- 6.2.1 Software updates (SOTA)
- 6.2.2 Firmware updates (FOTA)
6.3 Services

Chapter 7 Market Estimates and Forecast, By Application, 2021-2032 ($Bn)

7.1 Key trends
7.2 Telematics control unit (TCU)
7.3 Electronic control unit (ECU)
7.4 Infotainment
7.5 Safety and security
7.6 Others

Chapter 8 Market Estimates and Forecast, By Connectivity, 2021-2032 ($Bn)

8.1 Key trends
8.2 Cellular (4G/5G)
8.3 Wi-Fi
8.4 Bluetooth
8.5 Satellite

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
- 9.6.4 Rest of MEA